Shih-Ting Lin Email and Phone Number

Responsible for both product marketing & event marketing, mainly focusing on products featuring on cloud-based cyber-security/CDN solution & public cloud.This role covers both online & offline marketing activities, including developing/localizing marketing promotional materials, plan & execute domestic/foreign exhibitions. Also need to maintain the relationship with partners and tailor local marketing plan together.

*IMC strategy development, project management and supervising. *New business opportunity development and review. *Able to manage several projects simultaneously with valued deliverable. Currently working with multinational clients from consumer and medical industry for both product PR and brand promotion. Recently being awarded with the 2017 ASIA PR award for a 360 degree communication PR project.

Responsible for the HPV tender project implementation for Taoyuan and Hsinchu city government. In this job, the major work includes developing and coordinating HPV vaccination program which also implementing diversified promotion plan with different channels (press conference; advertorial etc.). During this period, I worked with government and hospitals closely, which also gave me the access for understanding the mechanism… Show more Responsible for the HPV tender project implementation for Taoyuan and Hsinchu city government. In this job, the major work includes developing and coordinating HPV vaccination program which also implementing diversified promotion plan with different channels (press conference; advertorial etc.). During this period, I worked with government and hospitals closely, which also gave me the access for understanding the mechanism to work with public sectors and providing valued deliverable at the same time. Show less

 Implementing trade shows (e.g. PV Taiwan, PCB Taiwan) cross functionally and cross region through collaborating with marketing and sales divisions.  Developing and maintaining corporate official website content. Also localizing and maintaining promotional materials (brochure, press release etc. under corporate identity policy. Processing daily media monitoring and analyzing industry/competitor news. Also coordinating E-marketing programs of APAC region and working with… Show more  Implementing trade shows (e.g. PV Taiwan, PCB Taiwan) cross functionally and cross region through collaborating with marketing and sales divisions.  Developing and maintaining corporate official website content. Also localizing and maintaining promotional materials (brochure, press release etc. under corporate identity policy. Processing daily media monitoring and analyzing industry/competitor news. Also coordinating E-marketing programs of APAC region and working with colleagues from different countries frequently.  Assist corporate PR, including CEO inauguration ceremony and corporate communication content development. Show less

 Coordinating several external and internal seminars, symposiums and campus design contest with partners of IT industry and universities.  Compiling and analyzing PR monitoring report of the media environment monitoring and brand voice of APAC region by managing different PR agencies.  Developing and maintaining corporate official Facebook fanpage to engage TA continuously.  Implementing several projects during Computex simultaneously, such as product demo, media interview… Show more  Coordinating several external and internal seminars, symposiums and campus design contest with partners of IT industry and universities.  Compiling and analyzing PR monitoring report of the media environment monitoring and brand voice of APAC region by managing different PR agencies.  Developing and maintaining corporate official Facebook fanpage to engage TA continuously.  Implementing several projects during Computex simultaneously, such as product demo, media interview and close door meeting arrangement, VIP cocktail party (with more than 200 guests), C-level dinner etc. Show less

I obtained a position as an account executive in the Elite PR Group since 2011 Sep till Apr 2013 and my past client were 3M, PHILIPS, Abbott, Durex and several pharmaceutical companies(ex. GSK) before. During that time, I implemented both marketing and PR tools in my work which also accumulated my practical experience(ex. product promotion, issue management, spokesperson training etc.).