- Launched the revamped Daraz Games platform, designed to boost user retention through interactive games and Daraz Coins integration. Managed to increase session time spent on the App by 55% for the players as well as DAU/MAU.- Designed unique user engagement activities and sales driven mechanics which directly resulted to the most successful 11.11 campaign at Daraz till date with over 1M+ Orders on a single day and more than 7M visitors across the campaign.- Lead user level behavioral analysis to increase cross category and high value purchase on Daraz. Also Reduced cart abandonment and increased Campaign Cart to Conversion to 30%- Supporting growth of the Live Commerce channel which is on it's way to be the destination for all LiveStream shopppers. Already driving more than 25,000 orders per month directly from Live.- Initiated a data driven culture throughout different teams resulting in empowerment across departments and exponential YoY Growth. Contributed directly to 6.5x Growth in Buyers since 2020.

- Designed a Comprehensive "New User Journey" Which improved New User's engagement on the platform by 37.5%- Created user segments based on Churn Prediction and managed to improve Buyer Retention by 5% via CRM targeting channels- Improved Subsidy Spent per Buyer on the Platform in less than 12 months of taking over the responsibility- Worked on multiple security rules on the platform which significantly reduced the risk of fraud users on the platform- Implemented cross campaigns between HungryNaki and Daraz to Acquire HungryNaki buyers from Daraz with matching behaviour profiles.- Launched the Coins & Loyalty program on Daraz with a 15%+ adoption rate- Established Livestream (Live Commerce) as a stable channel driving impulse buying behaviour on the platform

- Built the team from the ground up with the objective of maximizing the user growth at Daraz Bangladesh.- Successfully launched multiple channels and projects on the platform such as Daraz Coins, Daraz Games, Budget Shopping, Livestreaming all designed to increase Engagement on the App and build the element of Gamification.- Made multiple data driven changes to User Communication, Product Showcasing(Merchandising) and optimized the Subsidy spent for User Acquisition and doubled the New Buyers conversion at Daraz- Created multiple automated dashboards from scratch through complex SQL queries that brought easy Data Visibility to the department's Top KPIs as well as the "Buyer Behaviour" of users on the platform- Through regular optimization of the product pool and user communication, increased User Retention on the platform by atleast 1.5x-Regular planning and optimizing subsidy budget of the Company towards running Campaigns in the most efficient manner.

- Significantly improved data visibility by creating automated dashboards for Top KPIs of the Traffic Operations department from scratch- Created detailed daily reports and data driven solutions and suggestions for the Campaign Management team which directly impacted performance of overall campaigns- Worked closely with CRM team to target niche groups of users and create personalized and targetted pushes for them based on historic data- Assisted in Campaign Management directly to optimize the pages and product pool and convert visitors to buyers

- Supported the Merchandising team as a Data Analyst by providing deep level analysis on customers purchase behaviour to prepare Product Pools for Campaigns- Key contribution in planning the budget and optimizing subsidy allocation on the platform for Campaigns- Identified key behaviours in customer purchase pattern and provided easy to understand analysis and solutions for the category teams to drive sales