Shihab Sheikh is the Co-founder of Rolling Plates Pvt. Ltd., a food-tech start-up that operates Cloud Kitchens based Virtual Restaurant brands and QSR outlets which he co-founded along with his better half in the year 2018. Before venturing into the food-tech domain, Shihab has an extensive experience in the advertising and Brand communication industry wherein he worked for over a decade. Shihab holds a Bachelor of Arts Degree in English Literature from North Gujarat University and a PG Diploma in Marketing Management specializing in Advertising/Marketing from St. Joseph's Institute of Management, Bangalore, India.Shihab started his career as a trainee brand servicing executive with the Japanese advertising giant Dentsu in Bangalore, India. Apart from working for MNC agencies, Shihab has wide experience in operating his own advertising agency. Shihab has also gained global exposure in the advertising industry while working with Inca Tanvir Advertising in the UAE.Shihab’s professional experience and core skills in the advertising domain include Brand Servicing and Advertising Strategic Planning (Account Planning), brand communication management, competitive analysis, team management, project management, and client pitch and have also done a bit of advertising copywriting.As a start-up founder Shihab has gained expertise in multiple domains that include start-up development, fundraising, team management, branding, and digital strategy for the food & beverage business, and its management.