Shihong Chen Email and Phone Number
Shihong Chen joined McDonald's China in 2020 as Chief Information Officer, overseeing the entire IT function and leading development of technical assets for the company. He has been instrumental in driving digital transformation across all business areas.With his exceptional technical expertise, Shihong quickly led the IT team in achieving remarkable consumer-end digital evolution within his first year at the company. By implementing a composable "middle platform" that enabled omni-channel integration, McDonald's China has established itself as an industry benchmark for composable architecture. In addition to continually enhancing the digital customer journey, Shihong has also initiated further digital transformation at the enterprise level. This involves a challenging combination of business process re-engineering and technological fulfillment, aimed at streamlining all operations in a digital manner. Under Shihong's guidance, McDonald's China's IT team has evolved into a forward-looking digital future navigator.Shihong Chen is a graduate of Southeast University, where he majored in Mechanical Engineering. Currently, he is pursuing an Executive MBA at the prestigious Kellogg School of Management. Prior to joining McDonald's, he spent nine years at Tuniu.com, an online tourism company, where he served as Chief Technology Officer. During his tenure at Tuniu.com, Shihong was responsible for the successful launch of numerous innovative businesses, taking them from inception to fruition.
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Chief Information OfficerMcdonald'S China Apr 2020 - Present上海, 上海, Cn
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Cto途牛旅游网 Jan 2018 - Mar 2020Owing to Shihong's outstanding business acumen and technical prowess, Shihong was officially appointed as the Chief Technology Officer of the company in January 2018. Under his stewardship, various vertical business systems began to integrate, harnessing their maximum potential and efficiency. Simultaneously, Shihong led diverse teams spanning technology, UED, and business in exploring new domains, including private domain marketing. He successfully launched the product "TAIKE," which brought about an exceptionally flexible sales management approach that deeply penetrated various markets across China. During this period, the marketing team also reported directly to Shihong. With his keen understanding of technology and skills in online marketing, the ROI for performance-based marketing campaigns saw a significant enhancement under his management.
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Vice President途牛旅游网 Jun 2015 - Dec 2017At Shihong's tenure with Tuniu Corporation, he demonstrated an exemplary blend of technical and business acumen. From ground zero, Shihong spearheaded the establishment of the company's airline ticketing, train ticketing, and ground transportation sectors, which include services such as car rentals and chartered vehicles. In a remarkable span of just two years, under his leadership, the annual transaction volume catapulted from nil to an impressive 10 billion, showcasing Shihong's strategic vision and execution capabilities. Owing to these significant accomplishments, the team led by Shihong was honored with Tuniu Corporation's most prestigious annual award.
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General Manager Of Mobile Business途牛旅游网 Aug 2013 - Jun 2015In 2013, as the storm of mobile internet transformation rapidly swept across every corner of China, early adopters were pledging their commitment to an All-in-Mobile strategy, and Tuniu was no exception. The vanguard of this transformative shift at Tuniu was Shihong. Starting from scratch, he assembled a mobile internet business team, deeply integrating travel services with the unique characteristics of the mobile internet. Under his leadership, the proportion of mobile bookings witnessed swift growth. By early 2015, transactions generated from mobile platforms accounted for 60% of the company's overall sales performance. In recognition of such remarkable achievements, Shihong was personally honored with the company's highest individual accomplishment award.
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Director/Vice-General Manager Of Technology途牛旅游网 Apr 2011 - Jul 2013As one of Tuniu's early technical architects and departmental managers, Shihong played a pivotal role in the company's ascent. Leading his team, they meticulously constructed a comprehensive online travel platform, complemented by essential management systems for orders and supply chains. These systems were instrumental in fuelling the rapid development of Tuniu's internet business in its early days. During this period, Shihong seamlessly blended travel operations with technology. Through his exceptional solution designs, he leveraged technology to propel swift business growth. Such rapid expansion paved the way for Tuniu's successful IPO on NASDAQ in 2014.
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Research Engineer/Technical ManagerTrend Micro Jun 2005 - Apr 2011Tokyo, Japan, Jp
Shihong Chen Education Details
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Northwestern University - Kellogg School Of ManagementExecutive Mba -
Peking UniversityExecutive Mba
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Southeast UniversityMechanical Engineering
Frequently Asked Questions about Shihong Chen
What company does Shihong Chen work for?
Shihong Chen works for Mcdonald's China
What is Shihong Chen's role at the current company?
Shihong Chen's current role is Chief Information Officer at McDonald's China.
What schools did Shihong Chen attend?
Shihong Chen attended Northwestern University - Kellogg School Of Management, Peking University, Southeast University.
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