Tina Chen Email & Phone Number

London, GB

• Spearheaded the user experience of the Live Commerce Platform by conducting user research and usability testing, designing a localized user interface for 4 countries, and collaborating with cross-functional team to.
• Led UX/UI design for the improved promotion system in the e-commerce checkout process, from initial research and competitor analysis to creating prototypes and conducting A/B testing, improving cart conversion rate by….
• Led UX/UI design for the improved promotion system in the e-commerce checkout process, from initial research and competitor analysis to creating prototypes and conducting A/B testing, improving cart conversion rate by.
• Championed the development and maintenance of SHOPLINE's design system across different platforms, improving consistency of Live Commerce Platform by 8%.
• Led design workshops for the design team by sharing practices in advanced Figma skills, increasing design team efficiency by 15%. Show less

• Led the redesign of the business analytics platform in a fast-paced environment through rapid testing and iteration, improving user engagement by 15%.
• Developed a reusable design system in collaboration with engineers, improving development efficiency and design consistency.
• Reduced data department’s working time by 20% through the development of an internal system to streamline processes and enhance data analysis capabilities.

• Increased brand visibility and engagement by creating websites, videos, and EDMs for business development and brand communication by Adobe Creative Suite.

Bachelor Of Business Administration - Bba, International Business

Bachelor Of Science - Bs, Digital Content Technologies