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Shikha Dagar Email & Phone Number

Brand Strategist | Influencer Marketing | Social Media Marketing Specialist | Digital Marketer | at Refpay Media
Location: Gurugram, Haryana, India 7 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Brand Strategist | Influencer Marketing | Social Media Marketing Specialist | Digital Marketer |
Location
Gurugram, Haryana, India
Company size

Who is Shikha Dagar? Overview

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Quick answer

Shikha Dagar is listed as Brand Strategist | Influencer Marketing | Social Media Marketing Specialist | Digital Marketer | at Refpay Media, a with 15 employees, based in Gurugram, Haryana, India. AeroLeads shows a matched LinkedIn profile for Shikha Dagar.

Shikha Dagar previously worked as Brand Strategist at Refpay Media and Social Media Marketing Specialist at Refpay Media. Shikha Dagar holds Bachelor Of Commerce - Bcom, Accounts And Business from Delhi University.

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Refpay Media

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Profile bio

About Shikha Dagar

I am an experienced Digital marketer with a demonstrated history of working in Digital Marketing Industry. A critical thinker who believes in devising a result-oriented action plan for growth. I have been into Theater and have performed in many college and professional plays, which helped me get in touch with many legends in the industry. Have won various awards via theater and I like to read novels and plays.I am a seasoned marketer with 3+ years of experience to build paid and organic strategies through SEO, Content, Social Media, and Performance marketing. Also thrives on communication initiatives to meet internal and external communication goals. Focusing on brand building, ROI, ROAS, Client Retention and generating leads and traffic for businesses to grow in the digital world. Majorly focused on Facebook Ads, Google Ads and B2B Marketing.β€’ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 - Managing Google and Facebook Ads account for various projects with profitable ROAS.β€’ π‚π¨π§π­πžπ§π­ 𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 - Editor of Milkyway Infotech's blogs. Written blogs for client's websites and social media handles. Efficiently managed agencies and groomed an in-house content team simultaneously to scale content delivery by 2X. Worked across various content initiatives including blogs, newsletters, web pages, certifications, case studies, support documentation, etc.β€’ π•π’ππžπ¨ 𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 - Uploaded product-based tutorial videos on YouTube channel and optimized the same for YouTube SEO. Also, managed a marketing agency to scale video content delivery.β€’ 𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 π‹πžπšππžπ« - Actively contributed to different hiring sprees, and conducted several knowledge transitions and onboarding sessions to help new joiners accelerate at their job functions. Also helped businesses with marketing outsourcing, marketing coaching, and consulting.β€’ Social Media - Been the face of the company for social media and posted several engagement videos on social media handles. Helped in organic growth of the social media handles in the organization.

Current workplace

Shikha Dagar's current company

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Refpay Media
Refpay Media
Brand Strategist | Influencer Marketing | Social Media Marketing Specialist | Digital Marketer |
gurgaon, haryana, india
Website
Employees
15
AeroLeads page
7 roles

Shikha Dagar work experience

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Brand Strategist

Current

Gurugram, Haryana, India

May 2024 - Present

Social Media Marketing Specialist

Gurugram, Haryana, India

- Engaged in creative content creation- Working on branding of Refpay Media and other partner companies- Researching, designing and creating content for Socials-Conceptualized and hosted engaging podcast episodes, leveraging YouTube asa platform. -Managed guest interviews, content production, and promotion togrow audience engagement.

Nov 2023 - May 2024

Digital Marketing Specialist

Noida

-Strategic Content Creation: Developed and executed engaging content strategies across multiple platforms, driving brand awareness and audience engagement.-Campaign Management: Designed and managed successful social media campaigns, resulting in increased follower growth, website traffic, and lead generation.-Collaboration: Worked closely with cross-functional teams, aligning social media efforts with broader marketing and branding initiatives.-Content Calendar… Show more -Strategic Content Creation: Developed and executed engaging content strategies across multiple platforms, driving brand awareness and audience engagement.-Campaign Management: Designed and managed successful social media campaigns, resulting in increased follower growth, website traffic, and lead generation.-Collaboration: Worked closely with cross-functional teams, aligning social media efforts with broader marketing and branding initiatives.-Content Calendar Management: Organized and maintained content calendars, ensuring consistent and timely posting to maximize engagement.-Influencer Partnerships: Established and managed relationships with influencers, leveraging their reach to amplify brand messaging effectively.-Platform Expertise: Proficient in leveraging platforms such as Instagram, Facebook, Twitter, and LinkedIn to tailor content and strategies for each audience.-Continuous Learning: Stayed up-to-date with industry best practices, algorithm updates, and emerging platforms to adapt strategies accordingly.-Audience Research: Conducted regular audience research to understand preferences, behaviors, and pain points, informing content creation strategies-Content Creation: Creating videos and images for all the company's social handles to increase engagement. Show less

Nov 2022 - Oct 2023

Digital Marketing Executive

Noida, Uttar Pradesh, India

-To provide solutions to businesses with unique strategies and actions which help them appear on google.-To manage ads account and optimizing them on regular basis.-To keep a check on ROAS and analyzing it thoroughly.

Sep 2021 - Nov 2022

Facebook Ads And Digital Marketer

Delhi, India

-To manage Facebook ads and analyzing different ads of clients for better reach.- Engaged in creating content for Social media for various client's projects. - Creating Facebook manager account and adding ad campaigns with different goals.- Optimizing the leads and making changes in the account.

Mar 2021 - Sep 2021

Customer Success Manager

Gurugram, Haryana, India

-Maintained and expanded our database of prospects within our assignedterritory.-Maintaining follow-ups with the potential leads and Resolving all there productqueries and providing them the best solutions

Oct 2019 - Jan 2021

Customer Experience Manager

Noida Area, India

-To capture the feedback from users assigned to me and understand their unique IT challenges and provide viable solutions, be it to a freelancer or to large organisations.-Routing qualified opportunities to the appropriate sales executives for further development and closure.-Responsible for meeting sales goals and overall quality of service. -Conduct sales calls to book meetings with potential clients.-Send follow-up marketing materials and make follow-up monthly calls to… Show more -To capture the feedback from users assigned to me and understand their unique IT challenges and provide viable solutions, be it to a freelancer or to large organisations.-Routing qualified opportunities to the appropriate sales executives for further development and closure.-Responsible for meeting sales goals and overall quality of service. -Conduct sales calls to book meetings with potential clients.-Send follow-up marketing materials and make follow-up monthly calls to establish relationships. -Maintain and expand your database of prospects within your assigned territory. Show less

Jun 2019 - Aug 2019
Team & coworkers

Colleagues at Refpay Media

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2 education records

Shikha Dagar education

Bachelor Of Commerce - Bcom, Accounts And Business

Positions of Responsibilities - Core-Team Member at OPTIMUM- Commerce Fest : Hospitality Department & Event Management Department (UGC.

Education record

Raunaq Public School

-Won Best athlete trophy on Sports day (2015-16) -House captain(2015-2016) -Active member of RAH- Raunaquites Amaze Heritage -President.

FAQ

Frequently asked questions about Shikha Dagar

Quick answers generated from the profile data available on this page.

What company does Shikha Dagar work for?

Shikha Dagar works for Refpay Media.

What is Shikha Dagar's role at Refpay Media?

Shikha Dagar is listed as Brand Strategist | Influencer Marketing | Social Media Marketing Specialist | Digital Marketer | at Refpay Media.

Where is Shikha Dagar based?

Shikha Dagar is based in Gurugram, Haryana, India while working with Refpay Media.

What companies has Shikha Dagar worked for?

Shikha Dagar has worked for Refpay Media, Mighty Warners | Uae, Milkyway Infotech Private Limited, Cartnyou Retail Private Limited, and Teleperformance.

Who are Shikha Dagar's colleagues at Refpay Media?

Shikha Dagar's colleagues at Refpay Media include Sapna Singh, Buddhadev Kamila, Rajat Sharma, Anisha Doomra, and Sourabh C..

How can I contact Shikha Dagar?

You can use AeroLeads to view verified contact signals for Shikha Dagar at Refpay Media, including work email, phone, and LinkedIn data when available.

What schools did Shikha Dagar attend?

Shikha Dagar holds Bachelor Of Commerce - Bcom, Accounts And Business from Delhi University.

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