Shikha Gupta Email & Phone Number

Toronto, Ontario, Canada

• Analyzed data to determine key customer insights from key business drivers, trends, and operating metrics by utilizing the customer journey, market research data, sales and marketing data, and presentation of the insights into actionable plans.• Utilized continuous improvement and process improvement techniques paired with strong analytical skills to automate deliverables after translating the business requirements from multiple stakeholders into the breakdown of the quantifiable and achievable KPIs. Working with IT team to perform gap analysis on data elements that are missing from the required deliverables and to define the data requirements. • Utilized Business Intelligence (BI) Tools such as Microsoft Power BI, MySQL and MS Office to interpret, synthesize and deliver timely analysis, reporting, and correlation models to address specific inquiries from the spearheading committee. • Structured and executed on business cases by developing work plans, gathering and synthesizing relevant data, leading analyses and developing final recommendations.• Produced ad-hoc strategic insights to aid the team in understanding customer behavior, and drive decision-making

• Lead and Managed Business Intelligence for Claims line of business for UK based Insurance giant• Promoted Self-Serve BI to help eliminate manual effort in producing reports and automated over 90% of reports• Successful delivery of Project Self-Sufficiency• Coached and Mentored, Analysts on BI and Analytics to help create new opportunities• Recognized for driving and delivering client SLAs on BI and Efficiencies

• Performed professional market research for CPG clients in order to identify the target market, market conditions, customer behavior, industry trends, and competition by utilizing the IRI or Neilsen data• Completed strategic market planning, collected and analyzed data, and worked on the development and implementation of new business strategies.• Worked on varied high-impact KPI’s for business (clients) like an in-depth study of various stages of the life cycle for a brand supplemented with data insights. • Developed new marketing plans and collaborated with other departments to improve the overall business efficiency - increased the efficiency by 16%.• Handled the project management and was responsible for the implementation & client communications

Master Of Business Administration - Mba, Finance And Marketing

Master Of Business Administration (Mba), Marketing And Finance

Bachelor Of Commerce (B.Com.), Computer Applications