As a freelance UX/UI Designer, I have successfully collaborated with clients from diverse industries to create user-centered digital experiences. 1. In&Out Money Project - Designed the user interface (UI) for a Dubai-based one-stop hub to compare foreign exchange rates, prioritizing a minimalist design for optimal user experience.  2. Visawala - Developed a visually appealing and intuitive landing page, including concept sketches, mockups, and final design implementation, resulting in a 15% increase in conversion rates.3. Upskl.Club web app design - UI/UX design and Product requirement document (Jan 2023 to Apr 2023) - Conducted a thorough Heuristic evaluation of a current platform to identify areas of improvement. - Collaborated with stakeholder to build use cases, stories, and requirement documents that met their needs and delivered value to their users. - Led the platform UI redesign, applying user-centered design principles. Utilized findings to create intuitive user flows, organized information architecture, and appealing mockup designs. - Establish and promote design guidelines, best practices, and standards. Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks. - Creating micro-interactions in Figma involves designing small, subtle animations or transitions that enhance the user experience.

Led the design and development of MarketerBoard's customer marketing platform, prioritizing simplicity and user-friendliness.Leadership & Collaboration:• Managed the full product lifecycle (requirements, delivery).• Led user research, translating stakeholder and customer insights into actionable design requirements.• Facilitated efficient scrum meetings using JIRA, ensuring clear communication and project progress.Design Expertise & User-Centric Approach:• Developed comprehensive UX documentation (task flows, customer journey maps, ERDs, IA, user personas/scenarios) through Xmind and Figma.• Led the UI design process, creating low and high-fidelity wireframes and prototypes in Figma for web platforms.• Championed a user-centered design approach, resulting in a 15% increase in app sign-ups for the Email & SMS Module based on a focus on user experience.

• Successfully managed and delivered 20+ website projects for clients in the Gulf and India, while overseeing social media communities, implementing content calendars, and utilizing tools like Hootsuite and Social Reports for performance tracking and reporting.• Executed lead generation & brand awareness campaigns for Gulf and Indian client, utilizing Hootsuite, Mailchimp, Social Reports, Facebook advertising, and AdWords. Conducted A/B testing for a Dubai real estate client to optimize campaign performance.• Collaborated with design team developed user personas, task flows, and low/high-fidelity wireframes in Figma to ensure a user-centered design for a UAE-based wallet app.

Responsibilities –• Research & Business Development - Initially, my role was to make calls to potential and fix the meetings, I have successfully converted 4 leads. - Involved in market research to estimate the online marketing opportunities for new and existing clients of Return on Web, Pune.• Digital Marketing - Prepared Digital and Social Media proposal for Prospects.- Content marketing – wrote content for in-house emailers. - Social media community management- handled some of the client’s social accounts (real estate’s).- Was involved in off-page SEO activity, especially directory submissions.• Design Work - Designed and customized social media creative for the client’s social account using Photoshop.