For over a decade, I have engaged myself in the world of visual storytelling, leveraging the power of design thinking, comics, and art to craft narratives that resonate with individuals and brands alike. As a self-taught creative director, my journey has been anything but conventional. As a multidisciplinary artist & designer, fluidity comes naturally to me. By focusing on the experimental nature of design, with a scientific temperament, I have tried to use my storytelling skills to solve real life problems for various projects that I have been part of. My journey has led me to wear many hats along the way. Building Choorma StudioIn my current role as a Creative Director, building Choorma Studio, I lead a talented team of designers, illustrators, and storytellers in developing impactful visual narratives for our clients. By integrating design thinking into our projects, we prioritise user experiences and cultivate innovative solutions that drive results.Choorma’s philosophy’s core is to work towards human centric design solutions that not only foster conversations but also build a culture. Through this mindset I have successfully spearheaded numerous campaigns across various industries, including health-tech, fin-tech, entertainment, and non-profit organisations. Self Initiated Projects: InkLab Zine Project & African CaravanOne thing which I strongly believe as a creative individual is to always dedicate time and energy in building projects that empower not only one’s self expression but also nurtures the community. This has led me to create very unique projects such as:African Caravan: A travelogue-documentary web-comics series based on a project with the same name, done in collaboration with artists from 7 different countries on a year-long road trip across 10 African countries collaborating and making art on various on-ground issues, from the perspective of an Indian artist. It can be read on www.african-caravan.com InkLab Zine: An independent comics anthology, publishing yearly thematic issues focussing on unique and underground stories from all across India. This zine’s issues can be found on www.inklabzine.comMy Philosophy At the heart of my work lies a deep commitment to the art of storytelling. I believe that as humans what binds us are stories and every individual/brand/business has a unique story to tell. By fostering an environment of open communication and idea-sharing, I empower my team to push the boundaries of creativity and explore new possibilities.