- Independently function to deliver plans and manage its complete implementation with a team | responsible for complete quality control- Strategic interaction with the sales team | to understand business opportunities and challenges to increase business- Manage the complete end to end delivery | with an eye on quality- Deliver digital innovations

I am Identifying supply partners to meet demands, Negotiating strategic media buys with aggregator and premium & volume of top publishers. Also, Developing new publisher partnerships to drive top-line growth and Engage in day-to-day communications with both the publisher & ad networks.

Key Roles and Responsibilities –Presales and Campaign Planning –• Working closely with sales team to come up with suitable campaign calendar and plans as per the client’s objective.• Planning and allocating the marketing budget given by the client amongst the affiliates to get the optimum results.Campaign Set up and Management –• Setting up and managing campaigns as per recent marketing trends to accomplish objectives of clients.• Rolling out the campaign in the market as per the plan• Control and Monitor the campaign on daily basis and optimisation of the same.• Keeping a check on campaign quality and making sure client’s KPIs are maintained and fraud is under check.Affiliate Development and Management –• Managing multiple Affiliate accounts, analysing their performance, potential and getting the best out of them.• Setting up new affiliate accounts , looking for unconventional inventory sources and expanding the existing affiliate base.• Building a strong relationship with the affiliates.

Ensuring that the first interaction with the client is extremely professional, impressive and useful providing them an insight of the product and its featuresResponding to bids/RFP/RFQ/Tender and Proposal for Digital Marketing etcParticipate in pre-bid meetings & own proposals to be delivered in line with the customer needs and budgets.­Understanding the importance of customer feedback and shares the same with the respective departments to take corrective measures­Key responsibilities included managing client communication and coordination with internal teams, revenue generation, research, reporting and analysis and maintaining job & process sheets.Coordinated with publishers for content tie-ups and partnerships for various brands to generate more visibility and mileage for the campaigns..

• Generating leads with the domestic & international clients.• Responsible for the customer relationship management for the company.• Responsible for lead generation/ lead qualification, Identify prospects in companies from different verticals who are the decision makers in their organization , networking, emailing prospects and new clients• Direct coordination with Director for reporting and discussing new initiatives in marketing

• Handling a team of Executives and trained and motivate them. • Providing the Document to the corporate clients. • Understanding the Project needs of the clients and visit the Client and satisfy their query.