Shila Patel Email & Phone Number

Huntington Beach, Ca

San Jose

Work with senior leaders and business partners to understand critical business problems and areas of opportunity• Size impact, build financial models, valuation and execution of product initiatives and new business opportunities• Translate business problems into analytical framework and interpret insights back into actionable recommendations

Orange County, California Area

Assisted in all aspects of growing the start-up firm, which specializes in and develops demographic, business and geo-spatial data products and analyses for multinational retailers seeking to expand their operations in China.• Researched, evaluated and marketed to potential companies needing China demographic and business data• Created industry specific use cases to demonstrate the usefulness of China data products • Developed pricing and product strategies, cash flow and P&L analysis, internal system infrastructure and procedures

Conducted market, competitive and client research and analysis in support of identifying, developing and implementing the firm’s strategic initiatives globally.• Produced effective out-of-box analyses and strategies addressing future investment (global office locations, addition of practice groups, hiring of strategic partners, competitive analysis and acquisition of other firms, sponsorship of conferences)• Performed due diligence and valuation of prospective clients and practice areas to expand • Initiated, streamlined and enhanced functionality of firm’s lead system which included broadening the coverage time, expanding the function to a multinational team and targeting higher probability leads resulting in a 50% ROI increase ($7.5 million)

Reporting to the COO who oversaw all retail business lines in addition to managing operations. Role required market research, data insights and analytics to assess new business programs and improve company operations. • Managed implementation of innovative new product offered jointly with American Express - Researched, developed and forecasted market opportunity metrics and product ROI- Jointly developed criteria for program eligibility and strategies for channel marketing and segmentation - Led integration of product implementation across all internal departments including the development and coordination of multiple database systems to enable product tracking, servicing, reporting and analysis

Reported to CMO and tasked with maximizing product sales across web and direct-mail marketing channels for retail mortgage and bank divisions. • Developed statistical and regression models to drive customer segmentation and selection process- Produced a Bayesian statistical model improving web performance by as much as 300% (top decile) - Built a credit-trigger response and conversion model using consumer behavior data from Experian’s credit repository that achieved a 280% lift from baseline

Los Angeles And Irvine

Selected by UCI and UCLA research faculty to lead sophisticated research projects that examined socio-economic and geographic data of U.S. immigrants.• Coauthored and presented paper on Los Angeles immigrant population at the annual Population Association of America’s conference• Performed demographic and geo-spatial research analysis, integrating multiple data sources into a comprehensive database

Ma, Demographic And Social Analysis

Bs, Mathematics