★ Shila Yaragchy's Location
Ramat Gan, Tel Aviv District, Israel, Israel
★ Shila Yaragchy's Contact Details
★ Shila Yaragchy work email
- Valid
- Valid
★ Shila Yaragchy personal email
n/a
★ Shila Yaragchy phone numbers
About ★ Shila Yaragchy
A data-driven marketer with high-level proficiency in creating and implementing marketing strategies.Skilled in identifying customer journeys, implementing multichannel marketing, marketing automation, Data Collection, Market Research, and marketing analytics. Technical skills include : Google Analytics, Solitics, Klavyo, Active Campaign, Mailchimp, Mailgun, Onesignal, Hotjar, NewRelic, Appsflyer, Tealium, Google Tag Manager, Doubleclick, Telegram, VWO ,etc.
★ Shila Yaragchy Work Experience Details
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Head Of Marketing AutomationAdopy Apr 2022 - Present• Maintain and develop segments based on behaviors, demographics, engagement levels, and other attributes to optimize targeting and personalization• Writing content for marketing emails, web push notifications, and website popups, including RTM campaigns• implementing fresh ideas and following trends to maximize conversion rates and customer retention. -
Head Of Marketing AutomationQiwies Enterprise Solutions Jun 2019 - Oct 2021• Building Marketing automation team from scratch, training, developing optimization methods with marketing automation team and studio. (remotely)• Manage Marketing automation strategies in promotional, transnational and trigger campaigns to support customer lifecycle in cross-channel communications: web site popup, Emails, Web/App push notification, SMS and Telegram channel.• Plan and execute segmentation while having in mind Customer journey personalization and user… Show more • Building Marketing automation team from scratch, training, developing optimization methods with marketing automation team and studio. (remotely)• Manage Marketing automation strategies in promotional, transnational and trigger campaigns to support customer lifecycle in cross-channel communications: web site popup, Emails, Web/App push notification, SMS and Telegram channel.• Plan and execute segmentation while having in mind Customer journey personalization and user experience• Create and maintained metrics report, monitoring deliverability rate, unsubscribe and user engagement to develop insight and on-going optimization• Research and explore new industry updates and ideas, market trends, and competitors. Show less
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Poc – Marketing Analyst (Temporary Project)Qiwi Enterprise Solutions Jan 2019 - Jun 2019• Create, implement and iterate on the technical development of integrated Native advertising marketing campaigns and follow data validity.• Monitoring impact and return on investment of digital marketing campaigns.
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User Research & Marketing Automation ManagerBitech Jan 2017 - Aug 2018• Manage the implementation of digital solutions across multiple technologies (push notification, sms, email marketing and chat bot)• Collect and analyze user behavior through field visits, server logs, Analytics tools and online experiments (A/B testing).• Deliver compelling insights to the product and design teams about our customers’ needs and pain points.• A/B testing, multivariate testing, persona management, performance analysis, display, re-marketing and email testing.•… Show more • Manage the implementation of digital solutions across multiple technologies (push notification, sms, email marketing and chat bot)• Collect and analyze user behavior through field visits, server logs, Analytics tools and online experiments (A/B testing).• Deliver compelling insights to the product and design teams about our customers’ needs and pain points.• A/B testing, multivariate testing, persona management, performance analysis, display, re-marketing and email testing.• Implement data-driven tools to create a holistic view to make customer-centered decisions. Show less
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Marketing Operation ManagerBittech Jan 2015 - Jan 2017• Manage technical aspects of key marketing systems used to generate, distribute, and report on leads. (Doubleclick, Hasoffers, Cellexpert, Bannerflow, Appsflyer, Hotjar, Appboy, Newrelic, etc)• Collaborate closely with Marketing to translate their needs into technology requirements and work with Technology to establish a roadmap of these efforts• Provide conversion/Funnel reports and performance reporting from internal tools for multiple stakeholders as needed.• Integrates data… Show more • Manage technical aspects of key marketing systems used to generate, distribute, and report on leads. (Doubleclick, Hasoffers, Cellexpert, Bannerflow, Appsflyer, Hotjar, Appboy, Newrelic, etc)• Collaborate closely with Marketing to translate their needs into technology requirements and work with Technology to establish a roadmap of these efforts• Provide conversion/Funnel reports and performance reporting from internal tools for multiple stakeholders as needed.• Integrates data from multiple marketing sources or functional areas, ensure data accuracy and integrity, and updates data as needed. Show less
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PmoAnyoption Nov 2013 - Jan 2015• Prioritizing project goals with other ongoing projects. (Jira)• Capturing project requests and ensuring each request has sufficient information to assess the project.• Monitoring project progress & Resolving cross-functional issues at the project level.
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Marketing Technical Project ManagerAnyoption Dec 2012 - Nov 2013• Manage and Prioritising multiple Technical projects with various timelines• Lead the integrating between different Adservers to company backend internal (Doubleclick, Mediamind, Adwords and Netrefer)• responsible for all aspects of project management, including managing cost, time, implementation, analysis, and completion of all projects assigned.
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Product Manager - Buy SideTotal Media Ltd. 2011 - Dec 2012• Managing DoubleClick buy-side suite, including DoubleClick for Advertisers,DoubleClick Search and DoubleClick Rich Media. • Responsible for providing the sales team with the necessar technical expertise to enable them to sell the product. • Manage product-related support, feedback and inquiries from users.• Responsible for in-depth technical training for clients and employees -
Head Of Support Team - Buy Side ProductsTotal Media Ltd. Apr 2010 - 2011• Enhancing and monitoring skill and introducing new technical employees• Interact with customers to provide and process information in response to inquiries, concerns, and requests about products and services
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Account ManagerOpen - Total Brand Experience Jan 2008 - May 2010• Meeting with clients to discuss and identify their advertising requirements• Working with creative and research staff, and assisting with the formulation of marketing strategies• Presenting creative work to clients for approval or modification
★ Shila Yaragchy Skills
Product Management
Online Advertising
Doubleclick
Online Marketing
Sem
Marketing Strategy
Rich Media
Search Advertising
Account Management
Display Advertising
Ad Serving
Technical Support
Product Requirements
Affiliate Marketing
Google Analytics
Conversion Tracking
Integrated Marketing
Data Tracking
System Integration Testing
System Testing
Digital Marketing
★ Shila Yaragchy Education Details
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Graduated With Honors
Frequently Asked Questions about ★ Shila Yaragchy
What company does ★ Shila Yaragchy work for?
★ Shila Yaragchy works for Adopy
What is ★ Shila Yaragchy's role at the current company?
★ Shila Yaragchy's current role is Marketing Automation Manager.
What is ★ Shila Yaragchy's email address?
★ Shila Yaragchy's email address is sh****@****ion.com
What is ★ Shila Yaragchy's direct phone number?
★ Shila Yaragchy's direct phone number is +181480*****
What schools did ★ Shila Yaragchy attend?
★ Shila Yaragchy attended The Open University Of Israel.
What skills is ★ Shila Yaragchy known for?
★ Shila Yaragchy has skills like Product Management, Online Advertising, Doubleclick, Online Marketing, Sem, Marketing Strategy, Rich Media, Search Advertising, Account Management, Display Advertising, Ad Serving, Technical Support.
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