Shiley Mcpherson Email & Phone Number

Farnborough, Gb

Farnborough, Gb

Southampton, England, United Kingdom

Southampton, England, United Kingdom

Derby, England, United Kingdom

Centurion

As an experienced Marketing Manager, I have an excellent history built on over 8 years of progressive marketing experience within the Retail Marketing and Shopping Centre industry, where I have driven company and retailer growth through innovative strategies. As a highly efficient Marketing Manager with a background in Retail Marketing and history of developing effective and unique marketing campaigns, I thrive in creative, fast-paced environments. My diverse experience includes managing… Show more As an experienced Marketing Manager, I have an excellent history built on over 8 years of progressive marketing experience within the Retail Marketing and Shopping Centre industry, where I have driven company and retailer growth through innovative strategies. As a highly efficient Marketing Manager with a background in Retail Marketing and history of developing effective and unique marketing campaigns, I thrive in creative, fast-paced environments. My diverse experience includes managing multi-million-rand budgets, optimising marketing initiatives and developing 20+ marketing campaigns each year. Whilst my on-the-job experience has afforded me a well-rounded skill set including strong problem solving and decision-making abilities, I excel at:- Conceptulaising and delivering marketing strategies;- Creating design and marketing collateral; - Developing action plans based on market insight. Show less

Gauteng

- Formulate and execute the centre marketing strategy, promotional plan and brand strategy; - Implement and manage CI and brand guidelines across all relevant platforms;- Manage social media, digital platforms and the Centre website (Facebook, Twitter, Instagram, etc.) in line with Centre Marketing Strategy and Promotional Plan;- Execute, manage and activate all aspects of promotions, events and exhibitions as per approved centre marketing strategy;- Execute external customer… Show more - Formulate and execute the centre marketing strategy, promotional plan and brand strategy; - Implement and manage CI and brand guidelines across all relevant platforms;- Manage social media, digital platforms and the Centre website (Facebook, Twitter, Instagram, etc.) in line with Centre Marketing Strategy and Promotional Plan;- Execute, manage and activate all aspects of promotions, events and exhibitions as per approved centre marketing strategy;- Execute external customer communication as per centre marketing strategy and promotional plan, including the managing of customer complaints and feedback;- Plan and execute tenant relations; - Liaise with and manage appointed media and advertising agencies and suppliers, including the sourcing of new suppliers; - Market and promote exhibitions and court space according to set targets within centre guidelines and according to centre’s brand positioning; - Implement centre-specific CSI and sponsorship strategies and manage activity aligned to the Centre marketing strategy; - Development, implementation and management of the annual centre marketing and promotions budget; - Monitor, review and report on all retail marketing activity and results on a monthly and quarterly basis; - Manage the sourcing, ordering, stock-keeping and distribution of marketing materials (i.e. banners), promotional items, gifts and corporate stationery; - Establish and maintain a centralized archive or filing system of presentations, marketing materials and communications. Show less

Gauteng, South Africa

- Sales functions include exploring and securing business opportunities with previous exhibitors, new clients as well as tenants (so as to not cause tenant conflict); cold calling and canvassing new accounts in order to build long term relationships with these clients; deadline and target driven sales in order to achieve a set budget;- Administrative duties include adhering to set processes for the accurate and timeous completion of all sales reports, budgets and targets, contractual… Show more - Sales functions include exploring and securing business opportunities with previous exhibitors, new clients as well as tenants (so as to not cause tenant conflict); cold calling and canvassing new accounts in order to build long term relationships with these clients; deadline and target driven sales in order to achieve a set budget;- Administrative duties include adhering to set processes for the accurate and timeous completion of all sales reports, budgets and targets, contractual documentation, financial tracking, processing invoices as well as all additional reporting as and when required;- Credit control functions include ensuring that all outstanding monies are received, negotiating terms and conditions of payments and discount opportunities in order to increase strike rate;- Operations duties include managing of the timeous start to finish set up and break down on a weekly basis of all exhibitors, as well as ensuring that the housekeeping standards fall within the parameters of set regulations and policies to the satisfaction of centre management and exhibitors;- Relationship building includes building and maintaining sound relationships with property owners, Centre Management team, exhibitors, suppliers and colleagues, forging long connections;- Staff supervision duties include maximising staff performance and maintaining staff discipline in a corrective and supportive manner whilst building sound supervisor/subordinate relationship. Show less

Gauteng, South Africa

- Sales for all company owned expo’s (Kids & Baby Expo, Craft Expo, Home & Lifestyle Expo, Rooftop Market @ East Rand Mall, Chocolate & Chilli Festival at Benmore Gardens, Alberton City Christmas Market, as well as contracted out for the Nedbank Golf Challenge at Sun City);- Markets and Festivals entailed the start to finish organization and liaison with malls, contractors and exhibitors in order to ensure maximum exposure of the event, including all mall advertising and marketing for the… Show more - Sales for all company owned expo’s (Kids & Baby Expo, Craft Expo, Home & Lifestyle Expo, Rooftop Market @ East Rand Mall, Chocolate & Chilli Festival at Benmore Gardens, Alberton City Christmas Market, as well as contracted out for the Nedbank Golf Challenge at Sun City);- Markets and Festivals entailed the start to finish organization and liaison with malls, contractors and exhibitors in order to ensure maximum exposure of the event, including all mall advertising and marketing for the event itself;- All admin duties including sending and receiving contracts, client follow up’s, target sheets kept up to date etc.;- Oversee of the expo from start to finish (venue hire, advertising and marketing, client liaison, contractor liaison and the sales for the expo) - Target driven sales;- Marketing duties include logo design, billboard and flyer design and implementation, social media and website maintenance, HTML’s etc, radio advertising as well as print media advertising, all digital and online marketing implementation, press release duties (create and send out) email runs, sponsorships, exhibitor and customer newsletter (create and send out) over see print and broadcast production;- Operational duties include overseeing and being responsible for all activities in the company, such as floor plans measured and drawn to scale, developing and implementing an operations strategy for each event, developing and implementing the operations services and processes, planning and control every aspect of each event, as well as putting a strategy in place to effectively improve the operations performance, ensuring that each event is successful and better than the last;- Maintain client relationships, as well as building new ones; - Liaison with all key contractors, as well as brand managers;- All travel arrangements;- Staff management. Show less

Edenvale, Gauteng, South Africa

- Stock ordering; - Receiving;- Warehouse Stock Control;- Field marketing and merchandising liaison;- In-store signage and advert execution;- Customer Service;- Employee relations;- Frontline responsibilities; - Relieving of departmental managers;- All office admin duties ie: answering phones, taking messages, company to company quotes, company to customer quotes, invoicing etc.