Shilin Tan Email & Phone Number

Singapore

Singapore

•Planned and carried out market-specific brand activations for newly opened properties•Supported pre-opening hotels in their set-up and marketing plans•Conceptualised and executed brand-level campaigns•Ensured timely submissions of yearly budget•Worked with properties’ Ambassadors and marketing teams to ensure awareness of brands on local levels as well as uplift of Share of Voice•Brand custodian and ensured timely updates of Corporate and Design Guidelines

•Planned and ensured timely submission of yearly marketing plan•Supported the marketing activities of properties in the cluster•Assumed the role of marketing communications/digital marketing for properties without such personnel which includes collateral creation, digital campaigns, social media management, brand partnerships as well as public relations•Planned and executed corporate and cluster brand and tactical campaigns•Developed corporate collateral and guidelines for the… Show more •Planned and ensured timely submission of yearly marketing plan•Supported the marketing activities of properties in the cluster•Assumed the role of marketing communications/digital marketing for properties without such personnel which includes collateral creation, digital campaigns, social media management, brand partnerships as well as public relations•Planned and executed corporate and cluster brand and tactical campaigns•Developed corporate collateral and guidelines for the group•Assisted in the new openings of properties in the cluster•Planned for EDM calendar to be sent to members under the loyalty programme•Planned and executed events with partners to enhance brand awareness•Assisted properties in SEA cluster in crisis communications, setting up of protocols, collateral and content creation during times of COVID-19•Assisted in the properties’ content during the migration of the brand websites Show less

•Ensured timely submission of marketing plan for new budget year•Maintained property website ensuring relevancy through search optimisation•Ensured up-to-date promotions and offers are being seen by consumers through SEM efforts via third party vendors•Supported all departments through collateral•Monitored competitors’ marketing activities•Filed for relevant awardsPublic Relations Role•Developed Press Release on property (rooms and food and… Show more •Ensured timely submission of marketing plan for new budget year•Maintained property website ensuring relevancy through search optimisation•Ensured up-to-date promotions and offers are being seen by consumers through SEM efforts via third party vendors•Supported all departments through collateral•Monitored competitors’ marketing activities•Filed for relevant awardsPublic Relations Role•Developed Press Release on property (rooms and food and beverage)•Developed property media kit for press and trade•Managed media interviews and press trips by influencers, journalists and writersBrand Partnerships Role•Negotiated with publications on barter deals and sponsorship features•Collaborated with influencers to do exclusive features•Worked with third parties and credit cards for co-brandingSocial Media Management•Planned for social media strategies – which includes setting the direction, managing the posts and also social media advertising•Created content to engage fans via social media channelsCorporate Social Responsibility•Planned and executed activities for internal staff and external guests Show less

Phang Nga, Thailand

Singapore

Singapore

Events Management•Planned for Grand Opening of the newly revamped “The Club” hotelMarketing Role•Built the Brand guidelines for The Club•Planned and determined the pre-opening budget•Conceptualised and established integrated marketing communication programs on both traditional and digital platforms•Developed the Standard Operating Procedure for The Club•Created collateral in-line with Brand Identity, ie, Menus, Website, In-room collateral, Advertisement and EDM… Show more Events Management•Planned for Grand Opening of the newly revamped “The Club” hotelMarketing Role•Built the Brand guidelines for The Club•Planned and determined the pre-opening budget•Conceptualised and established integrated marketing communication programs on both traditional and digital platforms•Developed the Standard Operating Procedure for The Club•Created collateral in-line with Brand Identity, ie, Menus, Website, In-room collateral, Advertisement and EDM Templates•Completed copy-writing for menus for F&B outlets, Website and Compendium•Set the mood and concepts for Photoshoot of Rooms and F&BPublic Relations Role•Managed media interviews as well as bloggers, journalists and writers•Responsible to answer brand related enquiries•Conceptualised Press Release content for mediaBrand Partnerships Role•Liaised with credit card companies in promotional tie-up•Negotiated with media on barter deals and sponsorship features•Tie-up with influencers to do exclusive featuresSocial Media Management•Planned for social media strategies for The Club•Developed social media schedule for agency to manage the posts Show less

Events Management•Spearheaded major events such as Grand Opening of Capri, Anniversary celebration and client appreciation night•Collaborated with organisations such as Class 95 and HPB on execution on their events•Initiated CSR efforts by establishing relationships with the Non-profit Organisations and executing the activitiesMarketing Role•Brand guardian for Capri by Fraser •Developed integrated marketing communication programs on both traditional and digital… Show more Events Management•Spearheaded major events such as Grand Opening of Capri, Anniversary celebration and client appreciation night•Collaborated with organisations such as Class 95 and HPB on execution on their events•Initiated CSR efforts by establishing relationships with the Non-profit Organisations and executing the activitiesMarketing Role•Brand guardian for Capri by Fraser •Developed integrated marketing communication programs on both traditional and digital platforms•Executed and facilitated ATL and BTL marketing plans, working directly with medias and vendors•Planned for awards for the organisation•Conceptualised and developed collateral in-line with Corporate Identity as well as suitable for operational needsPublic Relations Role•Managed media interviews as well as bloggers, journalists or writers•Responsible to answer brand related enquiries•Conceptualised PR release for media Social Media Management•Developed social media schedule for agency to manage the posts•Responsible for enquiries or requests coming through social media platforms•Ensured constant news on brand on social media portals Show less

Events Management•Organised openings/launches for the various propertiesMarketing Role•Strategised and executed marketing campaigns for the various properties under the division ie. Retail, Hospitality, Residential and Commercial•Developed media plans on various channels such as print, online, social media, TV and radio for the properties•Conceptualised and produced marketing collaterals for the properties•Analysed effectiveness of marketing campaigns via… Show more Events Management•Organised openings/launches for the various propertiesMarketing Role•Strategised and executed marketing campaigns for the various properties under the division ie. Retail, Hospitality, Residential and Commercial•Developed media plans on various channels such as print, online, social media, TV and radio for the properties•Conceptualised and produced marketing collaterals for the properties•Analysed effectiveness of marketing campaigns via reports•Implemented cost saving measures for the company via cross-marketing efforts for all propertiesPublic Relations Role•Liaised with PR agency to carry out publicity for the company in overseas market Show less

•Assisted in maintaining relationship with franchisees•Organised and implemented filing system for trademarks and other intellectual property issues •Spearheaded the documentation of Standard Operation Procedures (SOP) for the company’s products•Planned for Branding Manual for the Group

Bachelor Of Business (Marketing), Marketing

Education record