Shilin Tan Email & Phone Number

Singapore

Singapore

• Planned and carried out market-specific brand activations for newly opened properties
• Supported pre-opening hotels in their set-up and marketing plans
• Conceptualised and executed brand-level campaigns
• Ensured timely submissions of yearly budget
• Worked with properties’ Ambassadors and marketing teams to ensure awareness of brands on local levels as well as uplift of Share of Voice
• Brand custodian and ensured timely updates of Corporate and Design Guidelines

• Planned and ensured timely submission of yearly marketing plan
• Supported the marketing activities of properties in the cluster
• Assumed the role of marketing communications/digital marketing for properties without such personnel which includes collateral creation, digital campaigns, social media management, brand partnerships as well as public.
• Planned and executed corporate and cluster brand and tactical campaigns
• Developed corporate collateral and guidelines for the… Show more
• Developed corporate collateral and guidelines for the group

• Ensured timely submission of marketing plan for new budget year
• Maintained property website ensuring relevancy through search optimisation
• Ensured up-to-date promotions and offers are being seen by consumers through SEM efforts via third party vendors
• Supported all departments through collateral
• Monitored competitors’ marketing activities
• Filed for relevant awardsPublic Relations Role

Phang Nga, Thailand

Singapore

Singapore

• Events Management
• Planned for Grand Opening of the newly revamped “The Club” hotelMarketing Role
• Built the Brand guidelines for The Club
• Planned and determined the pre-opening budget
• Conceptualised and established integrated marketing communication programs on both traditional and digital platforms
• Developed the Standard Operating Procedure for The Club

• Events Management
• Spearheaded major events such as Grand Opening of Capri, Anniversary celebration and client appreciation night
• Collaborated with organisations such as Class 95 and HPB on execution on their events
• Initiated CSR efforts by establishing relationships with the Non-profit Organisations and executing the activitiesMarketing Role
• Brand guardian for Capri by Fraser
• Developed integrated marketing communication programs on both traditional and digital… Show more Events Management

• Events Management
• Organised openings/launches for the various propertiesMarketing Role
• Strategised and executed marketing campaigns for the various properties under the division ie. Retail, Hospitality, Residential and Commercial
• Developed media plans on various channels such as print, online, social media, TV and radio for the properties
• Conceptualised and produced marketing collaterals for the properties
• Analysed effectiveness of marketing campaigns via… Show more Events Management

• Assisted in maintaining relationship with franchisees
• Organised and implemented filing system for trademarks and other intellectual property issues
• Spearheaded the documentation of Standard Operation Procedures (SOP) for the company’s products
• Planned for Branding Manual for the Group

Bachelor Of Business (Marketing), Marketing

Education record