Whims Day is a marketing consultancy founded at the intersection of category innovation and marketing strategy. We help brands launch and evolve to keep pace with culture, technology, media, and their customer. Brands: Ceremony of Roses, a Sony Music Company || Elva Design Group || Pollen || Venmo || Apple TV || Apple Music || Apothecanna || Obvious Wines || Lemon Perfect || Aspen Daily News Services:Zero to 1 go-to-market strategy Social/Digital media strategy and campaign development Content creation, storytelling, and production Experiential events ideation and production Influencer programs, relationship management, and content creationBrand transformation

Spearheaded brand and product development for a disruptive telehealth platform specializing in innovative mental health treatments; led patient acquisition, cultivating a community of over 7,500 patients, and secured $5.6M in seed funding. Developed and executed a multi-media integration protocol and deployment strategy, enhancing market presence and customer retention and establishing key partnerships with industry leaders such as BetterHelp, Tia, and Summit.

Increased KINRGY’s membership, reach, and revenue by repositioning the brand, diversifying product offerings, adding performance marketing, unifying the team, and executing strategic partnerships.

- Strategized global content strategy across Instagram, Facebook, Twitter, and Twitch for Red Bull's sport, culture, and brand verticals

Owned global voice, content, and community for Red Bull Music digital channels

Led marketing innovation across digital media, experiential activations, and collegiate community building. Built Dell's social media presence and executed strategic partnerships with YouTube, C3 Presents, and Noisey (Vice's Music brand).