My diversified professional path spanning over 20 years in various industries including top notch global advertising company, media power houses, healthcare, startups as well as brands. In the course I not only earned a fine blend of commercial plus innovative mind as far as the design and development of digital products go but also picked up the crux of marketing them on digital media. Digital Direxions is the culmination of my journey from the learnings to the learnt !My career spans in companies gave me a chance to spend time on both the sides of the table as client/brand and as agency.This gives me the capacity to effortlessly change my shoes from one role to another to deliver the best. I have hence the brand outlook, understanding of the needs and the challenges an agency will face while delivering those objectives. My technical qualifications and experience in software development makes me a winner as it arms with the understanding of the platform workings, structures, product limitations as well technical capabilities. This is coupled with digital marketing and strategy experience which makes it easy for me to translate the product requirements into digital strategy and vice versa.Having extensively worked on mobile platforms which is an essential medium of product delivery in digital world, I also have collaborated with telecom operators for product design, implementations and launches /promotions on the mobile delivery platforms. Designing mobile products on native/web technologies and mobile gateways has been a part of my profile. Due to 'digital newness' and compromised team sizes I always drove Product + Promotions for the digital departments and clients' projects. This has resulted in me fore seeing the effects of digital marketing to optimise the products at the conceptualisation stage. Digital Strategy has become my professional path and is in my DNA! I intend to move further in the game as the trends of AI and Machine Learning get Bullish!