Shilpa Pyakurel Email & Phone Number

Toronto, Canada

Mississauga, Ontario, Canada

Led Pizza Hut marketing for Redberry Restaurants. Partnered with the management team to assess and develop the company’s marketing and communication tactics on a monthly basis.·Provided data-driven analysis for Pizza Hut marketing, managed marketing budget and calendar.·Managed all national promotions for local implementation, including POP, POS, and store communication support..Collaborated with cross-functional teams such as Operations, Finance, and Information Technology (IT), to identify trends, opportunities, and corrective actions.·Developed and implemented LSM initiatives, and co-promotions to drive traffic, sales, and profitability.·Developed and managed Direct Mail and couponing program for Pizza Hut. ·Provided support for Pizza Hut’s new store development with pre-and post-construction décor, signs, promotions, and events.·Managed all aggregator platforms for Pizza Hut restaurants. Launched 23 new Pizza Hut restaurants on DoorDash.

Bangkok Metropolitan Area

- Partnered with the management team to assess the company’s long-term strategic marketing and communication tactics annually. - Performed data driven analysis and implemented a marketing plan that increased gross sales by 2.10% across 278 stores (increase equivalent to 1.1M Canadian dollars) in the year 2016.- Leveraged strengths in cost-effective marketing management by conducting menu engineering analysis that dropped the cost of goods sold by 1% in the year 2018.- Launched cost-effective membership promotion campaigns that increased overall member base by 5%- Produced key marketing metrics through analysis and presented to the Board of Directors that resulted in finalizing the long-term strategic business plan for the company.- Served as the international business executive to Dunkin Brands Inc. USA and able to meld campaigns and sales objectives across diverse cultures and consumer populations.- Ensured seamless implementation of global brand strategy in context to product development procedures, marketing and communication guidelines.

A marketing analyst responsible for analyzing data trends to identify lost opportunities and provide recommendations to increase profitability.- Analyzed and identified data trends and anticipated causes affecting performance, indicated magnitude and impact on sales and suggested corrective action - Proposed sales boosting promotional campaigns by designing creative concept, promotion mechanics and cost - Analysed return on investment of each promotional campaign in comparison to its contribution mix to the company’s total sales - Initiated a high-ticket value campaign called “Wow Day” that propelled the sales of the bulk donuts by 8% during the campaign period

Masters Of Business Administration (Canadian Equivalency: Master'S Degree Wes Evaluation), Marketing, 3.86/4.00

Major: Marketing Graduated with high honors Thesis | “ASEAN Economic Community 2015 and its effects on university education – A case study.

Bachelor Of Business Administration (B.B.A.), International Business, 3.97/4.00

Bachelor of Business Administration Major: International Business Management Recipient of full academic Scholarship 2005-2009.