Shilpa Mehta Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

New York, Ny, Us

- Participate in client-facing brainstorming/strategy sessions and research presentations to further relationships with largest advertisers - Leverage syndicated and custom ROI/ad effectiveness research methods to highlight the marketer value of advertising/sponsorships on AOL- Identify and investigate new media measurement models, data sources, and research partners.- Work closely with marketing teams to brand research offerings and produce case studies showcasing best practices- Participate in industry conferences and provide POV’s on key marketing communication and digital trends across OLV, mobile, programmatic, and custom content

Redmond, Washington, Us

- Support top tier accounts driving more than 30% growth in revenue, directly working with senior leaders at the agencies and clients- Develop analytics best practices, actionable insights and identify digital media trends based on Microsoft’s proprietary user level search and display data - Build and innovate cross-platform measurement solutions based on internal data and third party research studies- Increase media efficiencies, improve customer solutions, and provide recommendations to management and partners on digital advertising sales strategy- Collaborate with R&D teams to create new analytics tools based on Microsoft’s proprietary data that addresses business questions for the agencies and clients- Top accounts managed include: Procter & Gamble, Unilever, Walmart, Comcast, Wendy’s, Johnson & Johnson, Mondelez, Chase, Capital One, Verizon Wireless, AT&T

London, Gb

- Developed innovative advance analytics studies based on user level data that led to media reallocation of $100M+ to improve efficiencies and increase sales/conversions for the advertisers- Drove $25M+ incremental revenue for MediaCom through advanced analytics studies - Conducted custom advance analytics studies that included display impact on search, view through attribution model, optimal frequency study, weighted attribution model, user path analysis at keyword group level, brand lift, sales impact, cross media measurement, reconnect ROI, ad impact/behavioral targeting, audience evaluation, creative testing - Implemented statistical modeling/analysis (confidence interval, logit regression, segmentation, curve fitting, etc) on consumer media behavior, using SAS programming and SQL programming - In-depth understanding of tools and technology offered by X+1, BlueKai, Visual IQ, ComScore, Omniture, DoubleClick, Google, Nielsen, Compete, Dimestore, Adometer, Dynamic Logic - Top clients include: Dell, GlaxoSmithKline, Volkswagen, Audi, JetBlue, Revlon

Columbus, Ohio, Us

• Built statistical models on consumer databases to select consumer profiles for issuing new credit cards• Responsible for all co-brand clients and created new standardized reports such as customer segmentation analysis, customer profitability, campaign analysis, customer cross-sell reporting, financial reporting – bounty calculations, customer acquisition, retention and attrition analysis• Responsible for high profile standardized reports to identify trends, understand changes in consumer purchasing behavior, provide marketing recommendations, increase ROI, decrease cost-per-acquisition, improve efficiencies• Proven success in providing actionable insights & marketing strategies for direct mail campaigns• Conducted audience evaluation, test design, selection, and analysis for Customer Marketing campaigns• Created codes and processes for high profile standardized reports that would provide useful consumer data insights, improve efficiency, and save operational time.• Experience with database software tools and operating systems i.e. SAS, SQL programming, QMF, DB2, Mainframe database structures.