Shilpa Lindley Email & Phone Number

Manchester, Gb

Manchester, England, United Kingdom

Responsible for all aspects of Digital across the Business from setting the Strategy, Building the team, Digital Marketing/ Trading, Website Development, Social Media, and User Experience and Product Ownership for Digital Transformation. All underpinned with robust Tracking, Insights and Analytics and the latest UX & Design techniques to create the perfect mix of Art & Science.

Manchester, United Kingdom

Responsible for all aspects of Digital across the Bank – from Digital Marketing, Website Development, Conversion, Data and Analytics, UX and Design and Digital Transformation.

This new role was created to focus on areas of E & M-commerce that require specialist knowledge/skills and are considered essential for future proofing the bank’s digital success. Responsibilities include website management, optimisation & growth, content development & optimisation (including new media), SEM, Conversion (including MVT and testing), Analytics development, Social spaces & Mobile capabilities development. My team also act as an ‘incubation’ area to develop and optimise initiatives until they are robust enough to be pushed ‘mainstream’.

Responsible for all aspects of e-commerce outside of the online banking space for new and existing customers within Europe , covering new customer acquisition, conversion/analytics, retention and existing customer marketing. Responsible for delivering business results on behalf of key stakeholders within the European business and negotiating funding for marketing, developments and site maintenance based on robust business cases, acting as an e-commerce champion within the business and a business champion within e-commerce. Responsible for a multi million pound marketing budget and multi billion pound contribution to balance transfers. Promoted to Senior Vice President within 16 months of joining. Responsible for a team of 25.• New customer marketing covering affiliates, aggregators, paid & natural search and partnerships, accounting for around 70% of total new accounts in total. Particular focus on reducing cannibalisation by developing direct distribution and partnerships and reducing reliance on bought media. Manage over 100 partnerships, including premiership football clubs, charities and other high profile clients such as Amazon and Virgin. • Existing customer marketing covering balance transfers, insurance uptake, online banking uptake (new enrolments & overall logins), involving complex data selection and segmentation.• Conversion and analytics – responsible for optimising performance through the entire sales funnel

I was asked to take on this new, expanded role, reporting to the Group Director of E-Commerce for the combined Thomas Cook & MyTravel Group in order to bring all sites to the same standard in time for the group merger. The purpose of this role was primarily to deliver web sales and revenue targets for all MyTravel UK Retail, Tour Operations and Specialist Businesses across all online and new media activity. There were 3 core businesses – Charter, Independent and Cruise and 18 brand websites in total. The success of this role is dependant on having a sound understanding of E-Commerce/ Digital Marketing, as well as the core businesses. My team were responsible to delivering sales & revenue targets by owning the end to end e-commerce processes. We worked with the business and specialists within the, team and agencies to drive best commercial practise as well as promotions & real estate, development, usability, conversion, retention and all online marketing (PPC, SEO, Affiliates, Partnerships, Aggregators, etc.)

This was a multifaceted role, reporting directly to the MD, with complete responsibility for driving online sales and revenue for the Bridge, Cresta & Tradewinds brands. My primarily task was to develop and implement a strategy that would secure in-house distribution, deliver savings and increase online/digital market share and brand awareness. I joined the company at a time when less than 5% of transactions were being done electronically and the company operated around an ‘offline’ calendar, so another major part of my role was to educate the business on E-Commerce and champion the move to online as well as getting buy-in from internal and external stakeholders.As well as the initial development and launch of new sites, my team were responsible for driving all ongoing acquisition (PPC, SEO, affiliate marketing and online partnerships), Conversion (real estate, promotions, developments, resolving bugs, improving usability & accessibility), retention (loyalty, email marketing, etc.) and analytics. We also lead change in the offline marketing to drive more traffic and sales online as well as working with the chain of 650 group stores to migrate them to booking online rather than ringing the call centre.

Ba (Hons) Business Studies Specialising In Travel &Amp; Toursim

Education record