I am a results-driven media and OTT leader with over 14 years of hands-on experience in platform growth and site marketing dedicated to scaling up digital ecosystems through strategic team building, process optimization, and innovative tool implementation. My career has been defined by driving impactful initiatives that enhance platform performance, elevate user engagement, and maximize revenue growth.
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Associate Director - ContentZee5 GlobalMumbai, Mh, In -
Associate Director - ContentZee5 Global Apr 2023 - PresentMumbai, Maharashtra, India -
Senior Manager - ContentZee5 Global Apr 2021 - Jul 2023Mumbai, Maharashtra, India
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Manager - Global ContentZee5 Global May 2019 - Mar 2021Mumbai Area, India
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Manager - Content Planning And ProgrammingIndiacast Media Jul 2016 - May 2019Mumbai, Maharashtra, IndiaFPC Planning & Programming Strategy for Colors APAC, Rishtey Cineplex UK & USA• Competition Mapping (Includes tracking GEC and Movie channel FPCs, Scheduling strategies, On-Air Planning, Content, Original Programming, etc for the competition)On Air Promo Planning Research Analysis• Analysing GEC and Movie Channel & Competitive Channel ratings on Weekly basis and studying the market trends• On Air Promo Planning and Breaks Strategy -
Senior Executive - ProgrammingDisney India Feb 2010 - Jun 2016Andheri, MumbaiFPC Planning & Programming Strategy for Youth and International Movie Channels• Planning FPCs for Youth and Movie Channels• Reviewing the content & planning the FPC to optimize the delivery• Competition Mapping (Includes tracking FPCs, Scheduling strategies, On-Air Planning, Content, Original Programming, etc for the competition)• Research Analysis• Analysing Youth Channel & Competitive Channel ratings on Weekly basis and studying the market trends by culling out the relevant data from the BARC software• Promo Analysis –Pre Evaluation and Post R & F after the launch of the programmeOn Air Planning• On Air Promo & Break Strategy• Planning promotional campaign on weekly basis and for the launch of new shows
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Event CoordinatorLowe Lintas Feb 2005 - Oct 2009
Shilpa Rane Education Details
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Bachelor Of Commerce (B.Com.)
Frequently Asked Questions about Shilpa Rane
What company does Shilpa Rane work for?
Shilpa Rane works for Zee5 Global
What is Shilpa Rane's role at the current company?
Shilpa Rane's current role is Associate Director - Content.
What schools did Shilpa Rane attend?
Shilpa Rane attended University Of Mumbai.
Who are Shilpa Rane's colleagues?
Shilpa Rane's colleagues are Nisha Narvekar, Pardeep Singh Toor, Ankit Singh, Mahadeva Prasad C K, Ajay Chauhan, Nitinn Kandi, Elango Pitchaimani.
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