Ichinen Digital came into being in August 2020, with an endeavour to help start-ups and small businesses foray into the world of digital marketing. In these last two years, we have worked with 20+ brands across Fashion, Food & Beverage, Education, Interior Design, Non-Profit and Training & Development industries.

Managing branded content sales and media assets for four websites, Mashable India, IGN India, Askmen India and Hauterfly.Collaborating with brands and internal stakeholders on IP's, AFP's and other product integrations.Mentoring and grooming a team of 7+ to achieving collective goals.

Launched and successfully introduced the video product by Fork called Vibe that offers contextual placement to advertisers communication.Few key categories that became the back bone of the business, Ecom, Apparel, Two Wheelers and FMCG

Managing key accounts from the West (June 2012 - March 2013) and North (April 2013 - Jul 2014) and ensuring an increase in spends.Building customized solutions basis product strength and brand requirements.Breaking clutter by offering newer digital formats to brands – Skype interview properties, google hangouts, video views platform in the name of Youspeak.

Moneycontrol FOCUS (Oct 2010 - June 2011)• 100% achievement of targeted revenue.• Responsible for starting the Moneycontrol relationship at IBM with 6 tactical events across 4 cities.In.com (Oct 2009 - Oct 2010)• Sold the first Eyeblaster creative on In.com to Castrol during FIFA 2010.• Initiated the award winning Vodafone creative idea on in.com- Goafest 2011 for Vodafone Delights• Ensured a continuous cycle of new clients- Cleartrip, Tata Docomo, Castrol, Tourism of Ireland and many more.

Part of the launch team of Bigadda.com. And like any niche publisher, brand solutions was key to revenue growth.• Key client relationships with Nokia, Sony Ericsson, Airtel &Sony.• Successfully brought Reckitt Benckiser on Bigadda.com, which was their first on a social networking site.• Built a revenue stream with Sprite.• Initiator in tapping into new category business; Education, with two successful brands Manav Rachna International University and JIMS for business.

• Brand Communication, consumer research, brand identity and creative communication.• Planning & Execution of Marketing & Promotional Activities (Online and offline)• Competitor analysis and evaluation.• Managing communication to site users.• Content planning and generation based on calendar mapping. This included planning editorial stories, contests, promotional activities, vox – pops, celebrity bytes and event coverage.• Coordination with external tech partner on user interface and other issues.• Coordinating with design team, tech & vendors for various communications & branding deliverables.

• Catering to the high net worth customers/ prospects of Citibank.• Provide end-to-end solutions to Citibank Wealth customers including traditional asset (cards/ loans) and liability (savings/ current accounts) products. • Converted and revived successfully some very key and dormant clients.