Shimeng （Kat） Li Email and Phone Number

我们是专业的独立品牌营销顾问公司，一切从品牌角度出发，坚持品牌为中心的市场营销理念，帮助品牌构建整合营销体系。力求“从品牌角度思考，按照4A标准做事，信仰专业的力量”，助力国有品牌日益强大，亦协助国外小而精的品牌打开中国市场。主要服务客户：宇舶表、沃尔沃、施华蔻、斐丝丽、澳佳宝、回力、Miller Harris、宝山钢铁、Nanoblock、Amalgam、Sino-British、Conchius、Revolution Beauty，etc.INNERGLOW is an independent consulting agency for brands, comprises of a group of dedicated and experienced persons from 4A advertising agencies, fashion & beauty brands and mainstream media in fashion industry. We offer professional service such as brand strategy, marketing strategy, communication strategy, media buying, KOL, social accounts, content marketing, event marketing, etc. INNERGLOW aims to help local Chinese brands to expand and foreign brands to open Chinese market. Our main clients are including Hublot, Volvo, Schwarzkopf、Freshlight by Schwarzkopf，Blackmores，Warriors（回力）,Miller Harris, Baosteel, Nanoblock, Amalgam, Sino-British，Conchius, Revolution Beauty, etc.

This project started as a we-media, now we have connection with some mature brands and newly-established luxury brands, in the meantime, we aim to help niche brands expand their Asian market.Luxury-DUSHE is offering latest trend and unique opinions on luxury industry. So far we are active on both website and WeChat platform, and we do have increasing number of genuine followers interested in luxury and fashion. More importantly, since we are from luxury and fashion academic background, it gives us an unique advantage that most our followers are potential luxury consumers in the near future; in addition, they already demonstrated a feature of having huge disposal money on luxury and fashion consumption.We are just starting, and we need your attention. Cheers!Our media website: luxury-DUSHE.com, our WeChat ID: luxury-DUSHE

Design digital marketing strategy and digital campaigns for product and beauty service promotion.Developing social media strategy to improve the KPI.Manage social media subscription and service accounts with suppliers to create content to encourage interaction and engagement.Help PR team to complete offline events.

Course: Luxury Brand ManagementDeveloping the skills and knowledge in the field of luxury, focus on the development of Asian luxury industry and British domestic luxury brands. Gained a comprehensive grounding in luxury brand equity, portfolios, cobranding, brand extensions and the management of brand heritage. Have researched the marketing strategy of brands such as Mulberry, Penhaligon's, Floris, Burberry, MCM, Clarins, Tatcha, etc.

Be responsible for interviewing designers and executives from foreign fashion brands such as PIAGET, VAN CLEEF&ARPELS, CHAUMET, BVLGARI, TUDOR, BURBERRY, FENDI, DKNY, IWC, CARTIER, OMEGA, DIOR, CELINE etc.Write fashion articles especially industrial critical articles.Plan and organize fashion features.

Write articles about fashion and beauty trends.Plan and organize features.Organize social media accounts for fashion brands.Plan and organize to improve fashion brands’ social media account.Brands served: Clarins, L'occitane, Elizaberth Arden, Shanghai VIVA

Interview of fashion events in China.Maintaining relationships with PR department & company of fashion brands.Interview with stars, fashion designers, and executives from fashion brands such as MCM, LONGCHAMP, GUCCI, LV, BALENCIAGA, FENDI, DKNY, VERSACE, TIFFANY, SWATCH, SWROVSKI, TASAKI, etc.