After 12 years of experience as a strategy planner, media planner, and account planner at advertising companies Daiko and Dentsu Y&R, he founded ”意味と衝動”（Meaning and Impulse Inc.） in 2021.he plans and produces advertising communications for app games, financial products, apparel, eyewear, etc. He originally worked at Y&R as a strategy planner, media planner, and account planner.He was originally in charge of strategy and communication planning (media, creative, campaign, and promotion) at Y&R. For media, he was in charge of implementing and verifying logic-based PDCA and ROI- and media-aware media planning, focusing on TV spots and properly tracking KPI. He also implemented and verified media planning in consideration of ROI and media.