Reed Shin Yee Looi Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Manage and co-manage end-to-end customer marketing campaigns, including open and targeted campaigns such as Medical Upgrade Campaigns. Responsibilities include preparing documents for campaign approval, preparing campaign specifications and user requirements documents, coordinating data extraction with the Data Insights team, preparing interim campaign results reports, overseeing campaign materials, providing requirements for system enhancement, devising solutions to overcome system limitations, and creating a communication plan for customers and agents. • Establish a new campaign materials review standard operating procedure (SOP) by implementing stages of review and this helped to reduce the review turnaround time across various departments.• Develop a customer whitelist for the Medical Upgrade Campaign based on complex selection criteria. Used data interpretation, manipulation, and organizational skills to transform the master whitelist into various formats for system uploads and stakeholders from other departments to enable them to carry out their work. • Self-learn basic HTML coding for Medical Upgrade Campaign offer letters.• Improve campaign materials such as campaign webpages, Frequently Asked Questions (FAQ), flyers, training decks, offer letters, and terms and conditions (T&C) by presenting information in a more logical format with enhanced clarity while adhering to guidelines set by Legal and Compliance teams. • Pioneer the FAQ and T&C of a brand-new initiative called Life+ Rewards, a cash reward program for customers. • Serve as a volunteer on the ESG committee and participated in various ESG initiatives year-round.

Kuala Lumpur, Malaysia

Part of the project management and marketing team that reports directly to the Head of Retail Stockbroking.• Licensed Dealer’s Representative (eCMSRL/C1005/2021) for dealing in securities.• Extract, analyze and visualize data using Tableau to provide insights on revenue, business performance and market share.• Apply expert level MS Excel skills such as utilizing compound formulas, dual axis charts and Pivot tables to analyze data and create reports. • Lead preparation of slide deck for COO’s presentation at the Quarterly Strategic Business Meeting and Board Meeting. • Plan, coordinate and perform User Acceptance Test (UAT) for projects and enhancements on the HLeBroking website and Back Office System to cater to new business requirements and to improve efficiency.• Plan, coordinate and execute marketing events and campaigns, including drafting Terms and Conditions, designing campaign mechanism and fulfilling campaign rewards.

Kuala Lumpur, Malaysia

• Prepare monthly reports such as revenue and salesforce's performance reports. • Perform ad-hoc analysis requested by senior management such as client demographic analysis and sensitivity analysis. • Coordinate and execute marketing events and campaigns.• Plan, coordinate and perform User Acceptance Test (UAT) for projects and enhancements on the HLeBroking website and Back Office System to cater to new business requirements and to improve efficiency.• Collaborate with Bursa on marketing campaigns and prepare reports for Bursa.• Draft and/or edit website content, marketing articles, reports, announcements and communication materials with clients.• Coordinate HLeBroking Marketing Representatives (MR) initiatives and act as a main point of contact for MRs.

Greater Seattle Area

Part of the management team that runs Local Point, the largest residential dining facility at the University of Washington.• Coordinated student employment processes by hiring, on-boarding, administering orientation, training, scheduling and supervising a team of 100 student employees.• Developed cash management procedures; built and administered cash handling training for employees.• Composed, documented, implemented, interpreted and communicated procedures, work methods, forms, schedules and job priorities. • Used various systems including inventory and menu management systems (CBORD), point of sales systems, document management systems (SharePoint) to track and edit information and prepared reports for leadership team.

Greater Seattle Area

Part-time job at Bay Laurel Catering, UW Housing & Food Services while pursuing a Bachelor's degree in Economics. • Created and published weekly shift schedules based on production levels using the scheduling software Humanity for a team of 90 student employees.• Forecasted student labor needs based on production levels and scheduling needs, liaising with Human Resources to meet demand for labor.• Generated weekly production sheets based on requisitions from 20 units on campus by retrieving data from CBORD.• Created and maintained complex Excel spreadsheets to track progress of welcoming onboarding students, student tardiness and absences, labor turnover and building access.• Communicated with student employees on behalf of management.

Bachelor Of Science - Bs, Economics, Magna Cum Laude (Cumulative Gpa: 3.89/4.0)

Cambridge Gce A-Levels, Economics, Mathematics And Further Mathematics, A*A*B