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Top-producing account executive professional with 20+ years of accomplishments in marketing to executives in finance investment and digital arenas.Excel at building relationships and promoting clients’ products and services to key influencers in the media and analyst communities.Expands client base through presentations, cold calls, trade show representation, social media, blog posts, and industry recognition.Earns respect and trust with CEOs, analysts, money managers, broker dealers, hedge fund managers, agencies, and business leaders through subject matter expertise.Consistently exceeds sales and account management goals.
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Security OfficerMet Opera Jan 2023 - Present
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Account ExecutiveS.K.I. Beer Jun 2018 - PresentBrooklyn, Ny, Us -
Senior Sales Executive DigitalMain Street Hub Aug 2017 - Present
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Senior Funding ManagerBizfi Sep 2016 - Jul 2017
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Account ExecutiveIt’S Just Lunch, Llc Apr 2012 - Jan 2014 Secure membership from high-net-worth professionals (physicians, attorneys, bankers, CEO, and entertainers, etc.) for a highly selective, personalized matchmaking service offering face-to-face encounters. Successfully increase volume of clients by expanding existing and new national and international markets, initiating phone calls to hot and cold prospects, and obtaining referrals from satisfied customers. Answer incoming inquiries, conduct one-on-one phone interviews, process orders, prepare ongoing client correspondence, and track and organize all sales and related activities in a professional and meticulous manor.
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Account ExecutiveStern & Co Jan 1997 - Oct 2011Recruited by company president and chairman to actively build and manage a cross-section of clients for a boutique corporate communications, media, PR, and marketing agency. Provided account management among C-level executives, marketing a suite of products and investor relations (IR) services that promoted the clients’ image and products to both the media and investment community. Profitably increased penetration with new business and such key accounts as Panera Bread, Merrill Lynch, Jefferies, Edward Jones, and 24/7 Real Media. Maintained heavy calendar of appointments, meetings, and conferences. Managed a wide range of marketing and account services, including pitching clients to local, print, and broadcast national and digital media, organizing meetings and conference calls, generating customer correspondence, proactively conducting daily research, and updating in-house client relationship management system. Applied superior understanding of digital media in advancing marketing objectives and recommending and carrying out appropriate digital media strategies, including concepting and writing. Developed materials for Stern’s external communication plan, comprising well-articulated and highly polished investor presentations, earnings releases, and press releases. Responded to inquiries and information requests. Nurtured and retained strong relationships with clients, agency team members, and key influencers in the media and analyst communities, using well-developed communication and teamwork skills. Prepared clients’ investment information packages for dissemination to the investment community, including media, broker dealers, analysts, hedge fund managers, money managers, and security analysts to secure coverage.Drafted communications to the team on client decisions and updates; wrote and edited reports, including activity reports, proposals, and case studies. Set up speaking engagements.
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Sales ExecutiveCross Border Publishing, Usa, Inc Jun 1995 - Jun 1997 Recruited to set up a North American office for this London-based company and build subscription base in the United States and Canada. Generated leads through cold calling, the Internet, pitch letters, other trade publications, and one-on-one sales presentations to corporate clients for both classified and display advertising. Secured and serviced such major accounts as New York Stock Exchange, Bankers Trust, Bank of NY, Bloomberg, BusinessWire, Hill and Knowlton, and PR Newswire. Helped launch a supplement Corporate Online Magazine, involving all aspects of development. Assisted in creation of the first-ever Investor Relations Magazine Awards in association with Barron’s. Awards honored excellence and leadership in investor relations and brought together more than 500 investor relations and corporate communication professionals. Conducted market research and published Investor Perception Study which contained quotes from buy-side and sell-side analysts on the best exponents of IR in the region, comments on corporate IR and topical IR issues, and interviews with the best-performing IR practitioners on their success strategies. Represented company at various U.S. conferences to increase advertising and circulation, including National Investor Relations Conference, Annual Reports Conference, and Crisis Communications Conference.
Craig Shinbaum Skills
Craig Shinbaum Education Details
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Nyu School Of Continuing And Professional StudiesDigital Media Marketing -
Kutztown UniversityBusiness Administration; Marketing
Frequently Asked Questions about Craig Shinbaum
What company does Craig Shinbaum work for?
Craig Shinbaum works for S.k.i. Beer
What is Craig Shinbaum's role at the current company?
Craig Shinbaum's current role is Account Executive at S.K.I. Beer.
What is Craig Shinbaum's email address?
Craig Shinbaum's email address is cs****@****ail.com
What is Craig Shinbaum's direct phone number?
Craig Shinbaum's direct phone number is +164648*****
What schools did Craig Shinbaum attend?
Craig Shinbaum attended Nyu School Of Continuing And Professional Studies, Kutztown University.
What are some of Craig Shinbaum's interests?
Craig Shinbaum has interest in Children, Education, Animal Welfare, Arts And Culture, Health.
What skills is Craig Shinbaum known for?
Craig Shinbaum has skills like Marketing, Digital Marketing, Advertising, Sales, Account Management, Marketing Communications, Social Media, Management, Marketing Strategy, Public Relations, Customer Service, Online Advertising.
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