Branding and package design expert for creative projects with focus in production design. Specialize in production team management to adapt design, and design system roll-out for multi-national, national and regional brands in North America. In-depth knowledge of FDA food guideline and legal mandatory (including ‘Nutritional Facts’ panel design,) and recycling requirement for consumer (technology, beverage and food) packaging. Experience in managing production team and vendors to adapt design to various substrates (paper, film, kraft, (gloss/semi/matte,) aluminum, and plastic) while utilizing print effects to achieve the best impact at retail shelf, store aisle, or direct-to-consumer level. Extensive knowledge of color and print limitations. Able to manage press-checks and to trouble-shoot for global clients.

Specialized in production team management (production/photoshop specialists & freelance artists.)• Workflow implementation of production master tools, elements file.• Collaboration with account and creative team to support daily requests and prioritizing project goals.Clients: Amazon, Annie’s, Big Heart Pet Brands, Campbell’s, Del Monte Foods, Energizer, InBev-AB, Blue Point Brewery, Clorox, Kingsford, Nestlé, Non-GMO Project, Pepperidge Farm, Sprint, Starbucks, Suntory, Ito-en, LT Foods, and Unilever

• Project lead for creative projects directly managing design and production team for clients. Overseeing global strategy work for Hewlett-Packard worldwide packaging, and extending design  to HP ink supply packages worldwide. Managing outside design agencies’ creative work to follow guidelines.• Managing design & production of HP worldwide packaging icons, illustration library from conception to final.• Create and implementing efficient workflow between design and production team. • Creating master template (and elements) files to manage freelancers rollout foul-proof mechanical files.• Managed up to 8 individual projects daily. While efficiently following deadlines and project budgets.Clients: Hewlett-Packard, Intel, Logitech, Mighty Leaf Tea Company, Villa Vitale, William-Sonoma, Worldwise 

• Responsible for creating conceptual design artworks within the guideline of strategic design parameters. • Responsible of managing client and design team.• Led projects from conception to completed deliverables within the time frame and budget.Clients: Hewlett-Packard, Palm, Plantronics, Logitech, Motorola, Pekoe, Simply Organic, Clorox, Essn, Fantastic Foods

• Created in-store campaign and graphical system (under art direction from the creative director). • Responsible for creating entire packaging system for Kinko’s. • Created B to B Kinko’s Business Solution Center identity. • Created web graphics for TransAmerica. • Created supporting graphics for Apple Store launch, iMac launch, and iPod launch.Clients: Apple Computer, Fedex Office, Broderbund, TransAmerica,

Full time freelance designer for Kinko's account