I head the sales vertical for Brand Solutions, Branded Content, Native Content, and my portfolio includes brands like Mashable.com, ZeeNews.com, ZEE5, BGR.in, TheHealthSite.com and other IWPL sites.My team and I work on innovative concepts and properties to provide advertisers with interesting advertising opportunities in the Branded Content realm.

IbiboAds is is a startup under the bigger umbrella of the Naspers Group, which is working on building its own proprietary digital marketing products like Retargeting, RTB, DMP etc.My role involves all pre-sales activities including figuring out sales opportunities around a monthly calendar, media planning for large clients, strategy and competitive analysis for product development, and working with the C-level management to chart out progress, business strategy, operational strategy and new opportunities such as creation of a cookie network etc.I am also involved in digital marketing activities for premium clients such as Reliance Industries.

My responsibilities include strategizing marketing activities for top brands, to help them achieve max returns from their brand and content marketing campaigns at Yahoo.I also work as an go-to insights and data analysis person for my strategy team, across all verticals. I keep tabs on market trends, and help position Yahoo in keeping with the client's target audience etc.I am also the Agency Evangelist for Yahoo, as I work for Agency roadshows, to keep them on top of Yahoo products and offerings, latest innovations, etc.

As an senior Account Planner, I am mainly responsible for high tier client accounts, which amounts to handling everything from marketing strategy, account management, optimizations (search, display, youtube, mobile), product pitches to client servicing and opportunity upsells.I am an expert at all Google AdWords features and products such as Search, Display, Retargeting, Youtube, Video, Mobile etc. I have worked with top tier clients such as GoAir, Cox & Kings, Pfizer, Coke, J&J, Pepsi, 3M, Verizon, etc

As a content writer for the National Informatics Center, Govt. of India, I was part of the web designing and content writing team for the National Portal of India -www. india.gov.in