Xing Huang Email & Phone Number

Los Angeles, California, United States

• Work directly with NBA teams, Pro-athletes, and brands to lead all marketing and engagement deliverables aimed at enhancing NBA team branding presence across various Chinese social media platforms.• Managed the team’s official accounts by planning content strategies, designing marketing campaigns, creating stories, and analyzing data to deliver reports and insights to stakeholders.• Facilitated seamless communication between the product team and stakeholders (NBA teams, brands, athletes, and media platforms) by effectively coordinating schedules, preparing clear and organized agendas, and delivering concise recap notes to ensure alignment and collaboration.

Los Angeles, California, United States

• Collaborated with operations and game management teams to oversee stadium setup, signage, and event readiness, enhancing the overall game-day experience for fans, partners and stakeholders.• Assisted in pre-game preparations and contributed to effective communication with team members, ensuring timely and thorough completion of tasks to maintain operational excellence.

Irvine, California, United States

• Supported partnership activations by coordinating sponsor-related in-game promotions and brand activations at home games, tournaments, and community events.• Managed marketing materials and supported post-event reporting to optimize sponsorship strategies.

Shanghai, China

• Assisted with sports rights sales, and negotiated commercial corporations with existing & new distribution partners.• Designed and contributed to the localization of ESPN's social media content through market positioning and brainstorming branding strategies.• Assisted in facilitating channel service business with the Great Sports, introducing the U.S. TV programs of ESPN in APAC.• Conducted market research and developed business decks and sponsorship proposals for the 2024 NYU X SJTU Campus Invitational Tournament, supporting partnership negotiations and sponsorship acquisition strategies.

Shanghai, China

• Created e-commerce and marketing content for NBA China across multiple platforms, boosting viewership by 15%.• Compiled and analyzed monthly media performance reports to drive data-informed marketing strategies.• Assisted in executing the NBA3X gameday campaign, enhancing brand awareness among local audiences and potential partners.

Master Of Science - Ms, Sport And Fitness Administration/Management

Exchange Study Program, International/Global Studies

Activities and Societies: Sports Business AssociationCourses: Global Study; Political Economy; Project Management.

Certification, Cross Culture Competence

Equips individuals with skills to navigate diverse cultural contexts, fostering effective global communication, enhancing teamwork.

Kinesiology And Exercise Science