A 10-years experienced marketing professional who also has unique skills of professional entertainment media translator. >>Expertise & Achievements- Ability to conduct marketing with a variety of methods and tools, leading specialized staff.- Capable of planning and executing promotion strategies based on market segmentation and segmentation.- Excellent skills to select impressive messaging developed in different careers as a marketing professional and media translator.- As a marketing manager of a US based software vendor, achieved 200 million JPY in the second year of business launching in the Japanese market (2015-2017). - As a product marketing manager of Japanese IT service company, accomplished annual sales of 1 billion JPY. (2010 - 2013)- As a media translator, translated 9 movies and TV shows.>> ProfileJoined a major domestic IT service company, NS Solutions Corp., in 2004 and handled mainly B2B marketing to major domestic companies. Launched the client membership website and contributed to getting large orders. Have a proven track record such as achieving ¥1 billion a year from Microsoft products. In 2015, joined a Japanese arm of a US software vendor, SolarWinds Inc. and launched their business in Japan. As a Marketing Manager, established a marketing cycle with web ads, events and tele-sales. Contributed to exceeding the annual sales target in the 2nd year of launching the company in Japan. Also working as a translator of English movie and TV program subtitles.
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Marketing Consultant自営業Tokyo, Jp
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Vice Director Of MarketingSilver Egg Technology Jul 2017 - PresentTokyo, Japan -
Vice Business Planning DirectorSilver Egg Technology Jul 2017 - Dec 2018Within 23 Wards, Tokyo, Japan
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Marketing ManagerSolarwinds Japan Co. Ltd. Jan 2015 - Mar 2017Tokyo- Directed marketing upon the company’s entry into Japan.- Planned and managed web ads and mail magazines, and analyzed website access.- Planned and managed several events including giving lectures at events and making presentations to clients.- Made catalogs, whitepapers, product presentation materials and movies, and novelties.- Directed and managed contracted staff and vendors.- Supervised and used web analytics tools such as Google AdWords, Adobe Marketing Cloud (SiteCatalyst), and SalesForce.com.Achievements- Established a marketing process for conducting promotions, generating leads, and developing new business in Japan.- Got over 4,000 marketing leads in the first year of the business launch, and achieved the second year’s target of ¥200 million.- Proposed and managed article plans on ‘System Operation Liberation Front’ for Microsoft in a prestigious computer magazine, ASCII.jp, with regular articles by well-known writers, and got monthly 30,000 PV. (http://ascii.jp/solarwinds/)- Created and placed advertorials on several web media such as ZDNet constantly, and got more than 130 leads in each ads which exceeded the target by 30%.- Ran booths in conventions such as Nikkei’s ‘Cloud Days’, ‘IT Infrastructure Summit’, and Softbank’s ‘Softbank World’, and gave lectures with 200 to 300 participants per lecture. (http://ac.nikkeibp.co.jp/nos/itinfra_2015summer/B3.html)- Organized alliance of IT-Management software vendors with 4 competitors, and managed a large lecture. Got over 200 participants. (http://www.sbbit.jp/article/bitsp/32905)
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TranslatorFreelance Translator/Subtitler Jul 2013 - Dec 2014Tokyo- Translated subtitles of 2 movies, and advised the translations of several movies.- Translated subtitles of 14 episodes of 7 TV dramas.- Translated a variety of presentation materials, websites, contracts and business mail.
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Marketing ManagerNs Solutions Corporation Apr 2010 - Jun 2013Tokyo- Directed marketing upon the company’s entry into Japan.- Planned and managed web ads and mail magazines, and analyzed website access.- Planned and managed several events including giving lectures at events and making presentations to clients.- Made catalogs, whitepapers, product presentation materials and movies, and novelties.- Directed and managed contracted staff and vendors.- Supervised and used web analytics tools such as Google AdWords, Adobe Marketing Cloud (SiteCatalyst), and SalesForce.com.Achievements- Established a marketing process for conducting promotions, generating leads, and developing new business in Japan.- Got over 4,000 marketing leads in the first year of the business launch, and achieved the second year’s target of ¥200 million.- Proposed and managed article plans on ‘System Operation Liberation Front’ for Microsoft in a prestigious computer magazine, ASCII.jp, with regular articles by well-known writers, and got monthly 30,000 PV. (http://ascii.jp/solarwinds/)- Created and placed advertorials on several web media such as ZDNet constantly, and got more than 130 leads in each ads which exceeded the target by 30%.- Ran booths in conventions such as Nikkei’s ‘Cloud Days’, ‘IT Infrastructure Summit’, and Softbank’s ‘Softbank World’, and gave lectures with 200 to 300 participants per lecture. (http://ac.nikkeibp.co.jp/nos/itinfra_2015summer/B3.html)- Organized alliance of IT-Management software vendors with 4 competitors, and managed a large lecture. Got over 200 participants. (http://www.sbbit.jp/article/bitsp/32905) -
Marketing SpecialistNs Solutions Corporation Jan 2006 - Mar 2010Tokyo, Japan- Developed security solutions and promoted over 10 security vendors’ products.- Created the department’s brochures and sales promotion materials.Achievements- Established the company’s security solutions brand.- Closed contracts as a sales agent with more than 5 security vendors.- Launched new products, and achieved annual sales of ¥150 million for 3 consecutive years.
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Sales RepresentativeNs Solutions Corporation Nov 2003 - Dec 2005Tokyo, Japan- Sold security products’ maintenance services to NEC, CTC and Toshiba Solutions.- Achieved annual sales of ¥400 million.
Shingo Sonoda Skills
Shingo Sonoda Education Details
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Chinese
Frequently Asked Questions about Shingo Sonoda
What company does Shingo Sonoda work for?
Shingo Sonoda works for 自営業
What is Shingo Sonoda's role at the current company?
Shingo Sonoda's current role is Marketing Consultant.
What schools did Shingo Sonoda attend?
Shingo Sonoda attended University Of Auckland.
What skills is Shingo Sonoda known for?
Shingo Sonoda has skills like Marketing, Translation, Advertising, Public Relations, Management, Public Speaking, Seminar Presentations, Public Seminars, Event Management, Publicity, Editing, Social Media Marketing.
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