• Led global UA campaigns for 'Cooking Adventure' and 'My Little Chef'.• Boosted App Store conversion rates by 15% in the US and Japan through ASO strategies.• Helped grow the Web3 shooter game 'Juicy Adventure' community by 5,000+ members through USP-based messaging and creative content.• Streamlined creative production, doubling efficiency and improving oCVR by up to 4x.

• Worked with 70+ global clients to execute performance-focused advertising campaigns aligned with client KPIs.• Improved targeting and CVR of brand campaigns through DMP collaboration and data-driven insights.• Strengthened client relationships by delivering QBRs and training sessions on new advertising solutions.

• Supported UA and CRM campaigns for the mobile slot game 'Rock N Cash Casino,' targeting 100K+ DAUs in North America with a $500K monthly budget.• Optimized CRM strategies using Braze A/B testing to personalize send times and test reward creatives.

• Optimized mobile ad campaigns and renegotiated eCPM rates with advertisers based on creative performance.• Identified fraudulent traffic by analyzing discrepancies between MMP and BI data and negotiated resolutions with publishers.