Erin Shinn Email & Phone Number

Redondo Beach, Ca, Us

Los Angeles, Ca, Us

Clients: Los Angeles Department of Water and Power (LADWP), Toyota/SiriusXM, Los Angeles County Department of Public Health (LADPH), BrightLife Kids, Clean Power Alliance (CPA), Golden State Opportunity/CalEITC, and more.- Generate and implement full-funnel digital media strategies and campaigns for both awareness and direct response initiatives.- Collaborated with creative teams to develop engaging ads and promotional materials to spec.- Media tracking and ROI analysis for lead generation campaigns where we exceeded cost per acquisition goals- Assemble and present monthly and campaign overview performance reports to stakeholders- Led and expanded the digital media planning/buying team, directly managing 2 members of the 4-person team- Platform buying experience in Meta Business Suite, Basis DSP, TikTok Ads Manager, LinkedIn Business Manager, Google Ads, Spotify Ads Studio, and Nextdoor.- Managed transition to in-house programmatic digital buying and optimizing.

Los Angeles, Ca, Us

Clients: First 5 California, Girl Scouts of Greater LA, LA Department of Public Health, and more.- Supervised digital media planning and buying.- Budget tracking for multi-million-dollar annual campaigns, including invoicing submission/processing and reconciliation.- Implemented A/B testing across media to make creative/platform recommendations.- Handled day-to-day media relationships with partners, securing advantageous deals for clients.

Los Angeles, Ca, Us

Clients: First 5 California, California Department of Public Health,LADPH, Ontario International Airport, Nuvision Credit Union, MyOldMeds LA, and East West Bank.- Strategized and researched for upcoming campaigns based on client KPIs- Initiated and maintained all aspects of integrated media budgeting and billing- Negotiated contracts including rates and added value with media vendors- Provided updates to clients on the status of campaigns, and put together in-depth quarterly and EOC reports

Los Angeles, Ca, Us

Clients: LA Department of Mental Health, Mesa Water District, MarketSmith, First 5 California, and LADPH.- Trafficked all digital campaigns on third party ad server, Sizmek/GCM, and pulled weekly reporting.- Assisted in creating and presenting campaign media performance reports to clients.- Helped plan and execute print, digital (online, mobile, tablet), and outdoor media buys.- Managed the day-to-day tasks of plan implementation and optimization.

San Luis Obispo, Ca, Us

• Directed and participated in coordinating game day promotions• Helped run social media accounts (Instagram and Twitter)• Experience in video board management and operations• Worked closely with Cal Poly’s Men and Women basketball teams• Create updated marketing plans to promote their games• Gained attendance• Improved the game-day atmosphere

San Luis Obispo, Ca, Us

• Provided exceptional customer service for small retail store in Morro Bay, CA • Greeted, assisted and recommended products to customers • Handled cash and credit card transactions in accordance to POS guidelines• Stocked, restocked and managed the sales floor• Responsible for opening and/or closing the store on many occasions

• Worked with the Real Estate Loan team to complete loan offers• Used multiple computer programs for online filing and databases• Learned about loans and finances at a credit union

Brentwood, Tn, Us

• Created a quarterly newsletter for parents of members• Coordinated all aspects of parents weekend• Collected addresses and sent out invitations• Planned a weekend of events within a small budget• Lead a group of girls to help with the decorations and set-up

San Luis Obispo, Ca, Us

• Week of Welcome is college volunteer orientation program in which each leader is given a group of 12 students to be a mentor/role model for and get them oriented with Cal Poly and the San Luis Obispo community.• 30 hours of leadership and planning training before the week• Organized and scheduled the week of events (down to every 15 minutes)• Kept group members focused and entertained during the week

• The Kelly School of Irish Dance has a one week annual summer camp for children ages 4-16. This camp is full of dance, arts and crafts, swimming, picnics, and skill & strength training. • Taught different dance techniques and critiqued dancing• Created choreography for end of week performance• Created and led fun games for children to participate in• Supervised the children during camp times

Bachelor Of Business Administration (B.B.A.), Marketing

International Business Culture And Italian Culture And Language

Education record