Shiona Mcdougall Email & Phone Number

Dallas, Texas, United States

Leading the development and definition of RAPP’s portfolio of strategic tools and championing best practice with local market strategic leads and within Omnicom Precision Marketing Group. Hands-on strategic leadership to help solve a range of client marketing and digital transformation challenges including PayPal, Mercedes Benz, Ralph Lauren, Virgin Media.

Member of the senior leadership at RAPP responsible for driving the business forwards and leading our approach across all clients.

Leadership and development of planning at RAPP as well as continuing to deliver insight-driven strategy for clients.

A solution lead role responsible for leading the vision and strategy for clients including Virgin Media, P&G, Barclays and Skype

• Responsible for all marketing activity across 5 publishing divisions and a team of over 30 marketers including creative, insight, media, retail, publicity and digital specialists.Key achievements include:
• The integration of marketing, publicity, retail and editorial strategy through the introduction and facilitation of cross-functional task forces. Initially met with much scepticism this became fundamental to the more.
• The introduction to the organisation of planning tools for more effective portfolio management, proposition development, positioning, brand development, budget management and measurement. Resulting in significantly.
• Delivery of a number of pioneering, cost efficient and award winning digital initiatives in an organisation largely resistant to technology. I also set up and ran a “digital evangelists club” to educate the.

As lead strategist on a number of accounts and projects I was responsible for business strategy and communications and brand development planning. Clients included: Christian Aid; British Airways; British Telecom; Ladbrokes; Dulux; Editorial Intelligence; Armani Hotels.

Marketing Director for an online wine retailer. Responsible for: 1. Customer acquisition through the development and ongoing management of strategic retail partnerships such as The Telegraph Wine Service, the MSN wine club, Egg rewards and the Amazon Wine Service. 2. An ongoing test and learn approach to media mix, product promotion, merchandising.

A large scale consumer brand-response and direct-response marketing communications role driving new customer acquisition for cable TV and telephony services.

A baptism of fire into the world of book, magazine and electronic publishing as well as hands on experience of international event management, catalogue production and international marketing.