Shipeng Li

Shipeng Li Email and Phone Number

NielsenIQ - Senior Manager @ 尼尔森IQ中国
Shipeng Li's Location
Huangpu District, Shanghai, China, China
Shipeng Li's Contact Details

Shipeng Li personal email

n/a
About Shipeng Li

Currently work in Nielsen Shanghai BASES team as senior manager, specialize in marketing research, consumer insight consulting especially for innovation products. Strong communication/data professional with an MSc in Marketing from Exeter University UK and a B.S. in Tourism management from Shanghai University of International Business and Economics.

Shipeng Li's Current Company Details
尼尔森IQ中国

尼尔森Iq中国

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NielsenIQ - Senior Manager
Shipeng Li Work Experience Details
  • 尼尔森Iq中国
    Senior Manager
    尼尔森Iq中国 Apr 2022 - Present
    中国 上海市
  • Nielseniq
    Manager
    Nielseniq Apr 2021 - Present
    中国 上海市
  • 尼尔森
    Associate Manager
    尼尔森 Dec 2018 - Mar 2021
    上海东海商业中心
    -Started to pitch and successfully developed new businesses under director’s guidance-Managed and supervised a small client service team to accurately and promptly delivered 25+ projects from desktop research to qualitative to quantitative and other UA/ad-hoc studies-Continued to deliver/present complicated and customized project reports for all sorts of clients -Expanded scope to FMCG categories including personal care, food/beverage and durables and gradually picked up industry… Show more -Started to pitch and successfully developed new businesses under director’s guidance-Managed and supervised a small client service team to accurately and promptly delivered 25+ projects from desktop research to qualitative to quantitative and other UA/ad-hoc studies-Continued to deliver/present complicated and customized project reports for all sorts of clients -Expanded scope to FMCG categories including personal care, food/beverage and durables and gradually picked up industry expertise especially on innovation -Maintained a professional client service on day-to-day basis and achieved a high satisfaction level -Led the concept meta-analysis for snack and beverage categories, held several events sharing regarding innovation trend and solutions to multiple clients -Conducted and successfully managed several projects as the execution and communication role via TMIC research platform which is owned by Ali Show less
  • 尼尔森
    Senior Analyst
    尼尔森 Nov 2017 - Nov 2018
    Shanghai China
    -Led the delivery of more than 10 projects and independently handle 4 of them from end to end including proposal writing, questionnaire design, data analysis, reporting, presentation and client management -Gradually became the main account contact for 3 clients including both MNC and local.-Key player in MNC OTC team and responsible for technical knowledge training -Led some global initiatives launching in China under a customized landscape-Led several BASES sharing sessions in… Show more -Led the delivery of more than 10 projects and independently handle 4 of them from end to end including proposal writing, questionnaire design, data analysis, reporting, presentation and client management -Gradually became the main account contact for 3 clients including both MNC and local.-Key player in MNC OTC team and responsible for technical knowledge training -Led some global initiatives launching in China under a customized landscape-Led several BASES sharing sessions in front of both internal teams and clients Show less
  • 尼尔森
    Analyst
    尼尔森 Nov 2016 - Nov 2017
    Shanghai China
    -Acted as the leading analyst in around 10 BASES projects mainly for OTC clients-Massive data clean and processing work for both internal projects and external team such as big data for auto client-Drafted several project proposals and supported preparing pitching materials -Project design and questionnaire draft-Projected more than 10 forecasts in multiple categories and played as forecast champion
  • L'Oréal
    Intern
    L'Oréal Oct 2014 - Apr 2015
    Shanghai
    -Seminar logistics following-up and training needs analysis -On-site seminar and event supporting-Daily office routine supporting -Event organization
  • The Ritz-Carlton Hotel Company, L.L.C.
    Intern
    The Ritz-Carlton Hotel Company, L.L.C. Aug 2014 - Sep 2014
    中国 上海
    Daily client service

Shipeng Li Skills

Research Marketing Data Analysis Microsoft Excel

Shipeng Li Education Details

Frequently Asked Questions about Shipeng Li

What company does Shipeng Li work for?

Shipeng Li works for 尼尔森iq中国

What is Shipeng Li's role at the current company?

Shipeng Li's current role is NielsenIQ - Senior Manager.

What is Shipeng Li's email address?

Shipeng Li's email address is 419178945@qq.com

What schools did Shipeng Li attend?

Shipeng Li attended University Of Exeter, Shanghai University Of International Business And Economics.

What skills is Shipeng Li known for?

Shipeng Li has skills like Research, Marketing, Data Analysis, Microsoft Excel.

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