Shippey Lewallen Email & Phone Number

• Manage strategy for Fortune 500 company account and their Official Partner status with major sports league.• Oversee sponsorship budget and contractual fund expenditures, including entitlement sponsorship during all phases: planning, in-season, and post-evaluation.• Supporting client on the day-to-day program development and asset usage of current sponsorships including developing contingency plans for potential format changes.• Planning, coordinating, and managing cross-functional strategy/planning and status calls with senior level clients and external agencies.• Partnering with clients to increase their brand exposure through strategic partnerships with official sports partners.• Advising clients on industry insights and up-to date knowledge, including additional opportunities for integration and co-promotional programming.• Coordinating and implementing overall planning and execution of special events including budgeting, creating large scale itineraries, promotional signage/giveaways, on-site logistics, digital and social advertising.• Leading the tracking/management for all contracted assets, creative & approvals, budget tracking, ROI/ROO, and recaps.• Providing sponsorship valuations and recommendations for Atrium Health’s partnerships with Carolina Panthers, Charlotte Hornets, Wells Fargo Championship, UNC Charlotte, and Charlotte Motor Speedway.

• Oversaw Client Services team and their related accounts. Current clients include: AARP Foundation, Lowe’s Home Improvement, Monster Energy, Ken’s Foods/Sweet Baby Ray’s, Xfinity/Comcast Business, Aetna, PPG Industries, Bommarito, HP Hood, Unilever, 3M, Goody’s, and NASCAR • Total oversight of motorsports/non motorsports hospitality events for clients including PPG, Monster Energy, Lowe’s, Daher, Safelite, Xfinity/Comcast Business, Coca-Cola, PNC Bank, Wabash, and Bommarito• Responsible for organizing Rubbermaid, Kimberly Clark and Arizona Select Distribution’s hospitality at the Masters golf tournament, including access badges, catering, lodging, transportation, and on-site event management • Developed all event and experiential activation budgets; manage budgets throughout the planning and execution of events• Managed five month mobile marketing tour for Incredible Foods newest product, Fruit Bites, a healthy fruit snack in New England • Assisted with sourcing and pitching new hospitality clients• Developed and implemented a system for job management to better streamline workflow process• Worked with VP of Business Development to develop new business pitches/contract negotiations to ensure client objectives are met• Managed AARP Foundation’s Summer of Service to Seniors, consisting of four to five large scale events across the country, each summer, prior to hiring and staffing the account with two account managers • Provided assistance and on-site management to Client Services team members during event weekends

Charlotte, Nc

• Managed day-to-day administration of NASCAR’s contingency sponsorship program • Approximately 50 sponsors across NASCAR’s Sprint Cup, Xfinity, Camping World Truck, Whelen, K&N, Pinty’s and Euro Series • Responsible for weekly race reports/payouts, pre-season decal ordering and distribution for all series • Managed year-end banquet award winners for Sprint Cup, Xfinity, Camping World Truck, Whelen, K&N, and Pinty’s Series • Worked with Sprint Cup, Xfinity, Camping World Truck, Whelen, K&N, and Pinty’s series teams to ensure proper participation in the Contingency Program • Responsible for facilitating all yearly contingency contract renewals• Assisted NASCAR’s business development department with all contingency partner prospect discussions • Developed first ever format to manage monthly budget tracking of Contingency Program• Established and oversaw a request for proposal for a new decal vendor as current contract expired• Assisted with internal strategic conversations around the evolution of the Contingency Program• Supported NASCAR’s Industry Operations team at-track with drivers meeting and pre-race contingency check presentations

Charlotte, North Carolina Area

Lowe's Home Improvement• On-site manager at Lowe’s corporate headquarters leading all campaign development and agency/client relationships • Lead agency contact for Lowe’s senior management meetings with Vice President’s and Chief Marketing Officer• Managed cross-agency integrated marketing programs and productions for Lowe’s partnerships with NASCAR, March Madness, and NFL Thursday Night Football• Responsible for all account finance, production forecasting, and budget management for monthly client review • Delivered strategic insights to BBDO senior management and Lowe’s executive team to identify short and long term opportunities in order to foster growth of the client agency partnership• Supervised a team of four junior executives, promoting and overseeing their growth and evaluating their performances

New York, Ny

Procter & Gamble, Venus, Global Beauty and Grooming• Led multi-channel global production of 2012 Olympic games, managing Venus & Olympic partnerships, across Television, Print, Digital, Public Relations, and Retail involving three celebrity athletes• Worked on over ten integrated global product launches across four agencies • Supervised global launch of the first celebrity ambassador for Venus, Jennifer Lopez, across Television, Print, Digital, Public Relations, and Retail• Lead point of contact for global client teams and worldwide integrated agency partners• Managed day-to-day global operations of Venus and Satin Care including competitive analysis, metrics, talent management, and monthly budget tracking• Launched Venus brand in Latin America by conducting market research to understand the consumer and refining brand position

New York, Ny

Procter & Gamble, Venus, Global Beauty and Grooming

New York, Ny

Procter & Gamble, Gillette/Venus/Braun, Global Adaptations• Developed the global workflow process for the P&G translation, post production, and financial management of broadcast, print, and Out Of Home assets, across three regions • Worldwide office liaison to local/regional agencies and clients in global markets – Western/Central Europe, Asia, and Latin America • Responsible for the trans-adaption of assets from a brand equity, creative, strategic, and legal standpoint• Supported VP of Operations in managing first global adaptations team, regional agency fees, and scope of work with P&G worldwide• Implemented Microsoft SharePoint global digital asset management tool and collaborative portal

Bachelor Of Arts (Ba), Interpersonal And Organizational Communications

Certificate Of Completion-Carolina Business Institute

Participated in program learning the fundamentals of accounting, finance, marketing, operations management, and organizational leadership