Shipra Mishra

Shipra Mishra Email and Phone Number

Independent Consultant @ Self Employed
New Delhi, DL, IN
Shipra Mishra's Location
New Delhi, Delhi, India, India
Shipra Mishra's Contact Details

Shipra Mishra personal email

About Shipra Mishra

Proactive, performance-driven, result oriented professional with 10+ years of experience in different verticals of Market Research. Key Highlights Lead consultant: PepsiCo Beverages10+ years of research experience Qualitative + Quantitative Research Specialize in FMCG Strong cultural understanding of Northern and Western India Key competency in Communication research, Usage and Attitude, Brand Equity and Positioning Studies Client handling and Business Growth

Shipra Mishra's Current Company Details
Self Employed

Self Employed

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Independent Consultant
New Delhi, DL, IN
Website:
drshti.com
Employees:
681323
Shipra Mishra Work Experience Details
  • Self Employed
    Independent Consultant
    Self Employed
    New Delhi, Dl, In
  • Drshti Strategic Research Services Pvt. Ltd.
    Research Director, Client Consulting
    Drshti Strategic Research Services Pvt. Ltd. Jan 2019 - Present
    Mumbai, Maharashtra, India
    Lead consultant: Pepsico Beverages Other clients: ITC foods, Wipro, Godrej, Hotstar, Myntra, Usha, Dabur, HDFCL
  • Drshti Strategic Research Services Pvt. Ltd.
    Associate Research Director
    Drshti Strategic Research Services Pvt. Ltd. Jan 2017 - Jan 2019
    Mumbai Area, India
    Qualitative Research  Interaction with client for account management& enhance client relationships on a regular basis Complete control of a project from initiation till the final closure  Preparation of research documents like proposals, screeners & discussion guides Moderate all kinds of qualitative research activities such as FGDs, DIs, Ethnographies, online forums and telephonic interviews Prepare research reports (Word and PowerPoint) and make presentations to client  Effectively handle stakeholder relationships to ensure the smooth execution & completion of a project Responsible for the financial aspect of the project like preparing the job cost and monitoring the financial expenditures throughout the span of the project Managing a team of 5 researchers Quantitative Research • Client management and business development • Managing and mentoring a team of analyst on day to day project work• Covering Ad-hoc research for clients like NPS, Brand tracks, Ad -testing, campaign evaluation etc• Report making and presentation
  • Millward Brown
    Senior Research Analyst
    Millward Brown Jul 2015 - Aug 2016
    Mumbai Area, India
    • Working closely with senior management within a team of analysts and consultants to help clients identify and capture purpose-led growth opportunities• Client face for assignments, liaising between the Client and Millward Brown (MB) on project-related issues to ensure, client’s needs & objectives are being met• Working on proposals and attending business pitches with senior members of team• Day to day involvement with client’s projects includes, designing & analyzing market research, questionnaire design, liaison with project management team, translating data into consumer insights, communicating with clients, developing strategic recommendations, creating client presentations and preparing client workshops• Developing individual job cost matrix, monitoring job costs throughout the project and ensuring profitability• Regular field visits & audits, to ensure quality of Data collected and to understand the problems faced by interviewers on field while taking interviews. Suggest process improvements
  • Nielsen
    Senior Project Developer, Client Consulting
    Nielsen Apr 2013 - Jun 2015
    Mumbai Area, India
    Client ConsultingProject ManagementQ're designingProposal making/costingTeam management R&D initiatives
  • The Nielsen Company
    Project Developer
    The Nielsen Company Apr 2011 - Apr 2013
  • Tolani College
    Visiting Faculty For Hr And Marketing
    Tolani College Mar 2010 - Sep 2012
    Andheri East
    Visiting Faculty For M.com Part I for the subject Human Resource ManagemnetVisiting Faculty for TYB.com for the subject Marketing Management
  • Rutumbra College
    Visiting Faculty For Strategic Marketing
    Rutumbra College Aug 2010 - May 2011
    Vile Parle West
    Visiting faculty for the subject Strategic Management for the class TYBBI
  • Aranca
    Research Associate
    Aranca May 2010 - Apr 2011
    Industry AnalysisReport writing Company profiling
  • Netscribes
    Business Research Associate
    Netscribes Aug 2007 - Aug 2008
    Report WritingCompany profilingGather Insights from secondary sources to deliver actionable insights to clients

Shipra Mishra Skills

Market Research Report Writing Consultancy Marketing Strategy Marketing Management Competitive Analysis Analytics Data Analysis Marketing Marketing Research Primary Research Customer Insight Segmentation Consumer Behaviour Competitive Intelligence Team Management

Shipra Mishra Education Details

  • Thakur Institute Of Managemnet Studies And Research
    Thakur Institute Of Managemnet Studies And Research
    Marketing
  • Bombay College Of Pharmacy
    Bombay College Of Pharmacy
    Pharmacy

Frequently Asked Questions about Shipra Mishra

What company does Shipra Mishra work for?

Shipra Mishra works for Self Employed

What is Shipra Mishra's role at the current company?

Shipra Mishra's current role is Independent Consultant.

What is Shipra Mishra's email address?

Shipra Mishra's email address is sh****@****own.com

What schools did Shipra Mishra attend?

Shipra Mishra attended Thakur Institute Of Managemnet Studies And Research, Bombay College Of Pharmacy.

What skills is Shipra Mishra known for?

Shipra Mishra has skills like Market Research, Report Writing, Consultancy, Marketing Strategy, Marketing Management, Competitive Analysis, Analytics, Data Analysis, Marketing, Marketing Research, Primary Research, Customer Insight.

Who are Shipra Mishra's colleagues?

Shipra Mishra's colleagues are Shrithi Shetty, Pradeep Ac, Abhishek Sharma, Neelakshi Basu, Srishti Chauhan, Hemali Gala, Lynda Varghese.

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