Shipra Baxi Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Strategic marketing leader with expertise in branding, digital transformation, and operations. Directed marketing for six real estate projects, achieving 100% sales for two within three months. Led the launch of "One RAK Central," attracting 2,000+ brokers and 3,500 registrations with 1,000 kit downloads in one hour. Relaunched digital platforms, growing followers to 5,000 in three months with a 50% engagement boost. Designed six hoardings across Dubai and RAK, increasing inquiries by 35%. Implemented CRM systems, improving lead accuracy by 40% and response times by 30%. Led Pantheon’s global debut at LPS China, driving a 30% rise in international inquiries. Streamlined operations with a Google-first approach, reducing inefficiencies by 25%, and revamped HR policies, boosting retention by 15%. Ensures legal compliance while enhancing brand presence through strategic initiatives and partnerships.

Dubai, United Arab Emirates

Undertaking a 360 degree deep dive into the company and the founder and analyse the market standing and perception, to create a long-term marketing plan.Establishing the digital channels of the company including SEOm SEM, Website optimisation and Social media. Creation and implementation of a successful brand management and founder reputation management plan; through content management and a detailed PR plan. Active reporting & analysis of all activated marketing avenues - Digital, Search engine, Website performance, PR and offline.

Mumbai, Maharashtra, India

Supervised overall management of key client accounts including Marks & Spencer, Vedantu, Niva Bupa, and Paradise BiryaniDesigned and overlooked tasks for timely delivery of Kyoorious’22 award winning campaign for Bharat Matrimony – ‘Pehle Padhai fir Shaadi’Administered project for digital launch of Marks & Spencer’s new loyalty program across all digital channels; leading to growth in brand perceived value by 15% within 1 month of launchOrchestrated the Marks & Spencer Home launch campaign, Achieving social recall for new collection by 10% within 1 monthSpearhead 5 different season launch campaigns for Marks & Spencer’s by managing 360-degree campaign from ideation, execution, location selection, social amplification and measurement of results, resulting in an increase in social engagement by 36%Spearheaded induction of Vedantu as a new clientBuilt a team for Vedantu to lead different tasks with accountability, set milestones, monthly goals and campaign-based attainment measures to ensure on track progressGenerated an increase in user engagement by 23% across social media and brand recall by 12% within a span of three months for VedantuDirected launch project of flagship WAVE technology for Vedantu via influencer collaborations and social media campaign, enhancing viewership by 54% for online education profile

Mumbai, Maharashtra, India

Remote

Even at Odds is a comprehensive, one stop solution for all your consulting needs. We work on a unique cost efficient model divided into startup consultancy, strategic communication consultancy and work process management consultancy along with content management and marketing solutions.

• Training and induction of new joined for different business processes• Coordination and maintenance of work flow across all cities• Business development tracking and reporting• Vendor management tracking and reporting• Customer management, tracking and reporting• Newsletter, mailers and SMS communication• Maintenance of weekly and monthly reports for company • Article generation and upload management• Ideation, creation and execution of marketing initiatives across cities• Creation, circulation and maintenance of Fitternity collaterals and marketing at vendors • Event planning and execution• Alliances & partnerships with other brands • Creation, circulation and maintenance of area specific guides• Aiding recruitment process• Aiding vendor management for critical clients• Aiding in website maintenance, testing and communication• Ideation and coordination for issue redressal

Mumbai Area, India

• Digital marketing – Social media management across all platforms• Digital marketing – Ad management and reporting• Database management• Communication for customer and vendor management• Newsletter, mailers and SMS communication• Lead management for online enquiry• Article generation and upload management• Creating and maintaining media relations• Media coverage and press releases • Event planning and execution• Alliances & partnerships with other brands • Creation, circulation and maintenance of area specific guides• Aiding recruitment process• Aiding vendor management for critical clients

Mumbai, Maharashtra

• Client communication – including letter, emails and report content• Digital marketing – Social media, website, intranet and application management• Creating and maintaining media relations• Media coverage and press releases • Award nominations management• Event planning and execution• Creation of the loyalty program

Mumbai Area, India

• Content creation and brand management for Channel V, Indus Pride, Asian Paints Etc.• Managing the Facebook page for Channel V and its shows• Managing twitter and blog for Channel V and its shows• Creation and maintenance of Microsite• Managing the Facebook page and Twitter handle for Indus Pride beer• Strategies and PPT creation for new brand pitches

Mumbai

Interned in the Human resource department and undertook responsibilities like KRA, Payroll, Induction , Recruitment etc

Masters In Global Business, Contemporary Marketing Managenent

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Summer Internships Name of the Company: Kohinoor Hospitals No. of weeks: 8 Weeks

Hsc, Arts

10Th Standard, Icse