Vp Global Brand Marketing
Current
Jul 2024 - Present
AeroLeads people directory · profile
Shipra Larson, Mba Email & Phone Number
VP Global Brand Marketing @ Funrise Toys | Ex-Hasbro, Ex-Disney
at
Funrise
1 work email found
@disney.com
1 phone found area 310
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
VP Global Brand Marketing @ Funrise Toys | Ex-Hasbro, Ex-Disney
Location
Los Angeles, California, United States
Who is Shipra Larson, Mba? Overview
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Quick answer
Shipra Larson, Mba is listed as VP Global Brand Marketing @ Funrise Toys | Ex-Hasbro, Ex-Disney at Funrise, based in Los Angeles, California, United States. AeroLeads shows a work email signal at disney.com, phone signal with area code 310, and a matched LinkedIn profile for Shipra Larson, Mba.
Shipra Larson, Mba previously worked as VP Global Brand Marketing at Funrise and Global Marketing Campaign Lead, Boy Action Brands at Hasbro. Shipra Larson, Mba holds Master Of Business Administration (M.B.A.), Marketing And Entertainment Management from Ucla Anderson School Of Management.
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Email format at Funrise
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*@disney.com
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Profile bio
About Shipra Larson, Mba
As a dynamic global brand strategist and marketing leader with 15+ years of experience at industry giants like Hasbro, Disney, and Warner, I've had the privilege of shaping the futures of some of the world's most iconic brands. From the magic of Harry Potter to the action-packed excitement of Transformers to the prestige of Oscar-winning movies, my career has been a fascinating journey through the entertainment and toy landscapes.I specialize in creating rich brand stories that resonate across diverse product portfolios, while driving awareness, engagement, and conversion. One of my recent campaigns achieved a 4x increase in brand awareness, thanks to a content-driven brand identity refresh that garnered over 900 million earned media impressions.My expertise lies in mastering cross-functional collaboration within matrixed organizations, ensuring seamless execution and outstanding results. I'm passionate about blending creativity with strategy to deliver impactful marketing solutions that captivate audiences and drive business success.MY APPROACH:My strategic approach involves crafting plans that outline how I will achieve key performance indicators (KPIs). I begin by identifying consumer insights to extract relevant characters, stories, content hooks, and audience drivers. These inform my global strategies for targeting, positioning, product offerings, pricing, launch dates, partnerships, and promotions. I collaborate with internal stakeholders and external partners to bring programs to life!MY LEADERSHIP STYLE:I prioritize mentorship and coaching, empowering individuals to perform like rockstars in their roles. I build templates, workflows and systems that enhance productivity and foster effective communication across teams. Adapting to marketing trends and the competitive landscape, I approach challenges with a strategic, curious, and solution-focused mindset.MY SPECIALTIES:Digital marketing, go-to-market planning, brand storytelling, marketing plans, messaging, positioning, consumer segmentation, content marketing, fandom, creative briefs, competitive analysis, executive communication and reporting, budgets, P&L, product launch, retail, social media, stakeholder management, consumer insights analysis, Powerpoint, Keynote, agency management.My portfolio @ shipralarson.squarespace.com
Listed skills include Product Marketing, Marketing Strategy, Digital Marketing, Creative Direction, and 21 others.
Current workplace
Shipra Larson, Mba's current company
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9 roles
Shipra Larson, Mba work experience
A career timeline built from the work history available for this profile.
Global Marketing Campaign Lead, Boy Action Brands
Reporting to SVP in new entrepreneurial group within Hasbro responsible for delivering KPI-focused, integrated, global marketing campaigns for entertainment-driven IP targeting kids, parents, and fans.BRANDS IN PORTFOLIO: TRANSFORMERS, BEYBLADE, MARVEL, AND STAR WARS ➤ Integrated Marketing lead for Action toy portfolio, building go-to-market strategies in.
Nov 2023 - Jul 2024
Vp Global Brand Strategy
Reporting to SVP, led commercialization of IP across toys, licensed consumer products, publishing, games and location-based entertainment by leveraging streaming content library and future content in development (e.g. YouTube, Film, and TV).BRAND LEAD FOR POWER RANGERS FRANCHISE▶️ Generated 900M+ earned media impressions resulting in 4X brand awareness via.
Sep 2022 - Mar 2023
Director, Product Strategy & Management - Home Entertainment
KEY LAUNCHES: JUNGLE CRUISE, BOB'S BURGERS, CALL OF THE WILD CATALOG RE-RELEASES: HOME ALONE, HOCUS POCUS, DEVIL WEARS PRADA💫 Following Disney-Fox merger, was selected by Disney leadership to oversee product strategy for diverse portfolio of original feature films across all genres for in-home distribution💫 Optimized release strategy for Best Picture.
Mar 2019 - Sep 2022
Executive Director, Global Brand Marketing
Led go-to-market strategy and product launch of select Fox theatrical films on 4K Ultra HD, Blu-ray, DVD, Digital, and VOD formats on Digital platforms (iTunes, Amazon, Google Play, Fandango, Vudu) and in Mass Retail stores (Walmart, Target, Best Buy). KEY BRAND CAMPAIGNS: MISS PEREGRINE, THE GREATEST SHOWMAN, KINGSMAN, ALIEN, INDEPENDENCE DAY Managed.
Jul 2016 - Mar 2019
Marketing Director, Global
KEY BRAND CAMPAIGNS: THE MAZE RUNNER FRANCHISE, SPY, BIRDMAN (OSCAR BEST PICTURE WINNER), THE REVENANT (#11 Industry Top Selling DVD 2016)
Jul 2014 - Jun 2016
Associate Marketing Director, Domestic
KEY LAUNCHES: 12 YEARS A SLAVE (OSCAR BEST PICTURE WINNER), THE HEAT (MELISSA MCCARTHY & SANDRA BULLOCK), TAKEN 2 (LIAM NEESON)12 Years a Slave - Oscar Winner for Best Picture 2014The Heat - #1 Comedy Event of 2013 - Outperformed comedy norm by leveraging new Unrated Edition and 2 Hours of Hysterical ExtrasTaken 2 - Top 10 Industry Selling Video Title in.
Jul 2012 - Jun 2014
Marketing Director, Theatrical Catalog & Direct-To-Video
ANNIVERSARY CAMPAIGNS: WILLY WONKA, GONE WITH THE WIND, CASABLANCA, CLINT EASTWOOD, ELVIS PRESLEY, EXORCIST, WOODSTOCK, NORTH BY NORTHWEST ▶️ Launched Blu-ray and DVD campaigns for re-launches of iconic classic library films, which required major rebranding and remastering efforts to re-promote heritage movies to fresh new audiences ▶️ Managed.
Jan 2008 - Jun 2011
Marketing Manager, Theatrical New Release
Winner - 2008 Best Movie Collection/Boxed Set for HARRY POTTER YEARS 1-5Winner - 2007 Title of the Year, for SUPERMAN: ULTIMATE COLLECTORS EDITIONWinner - 2007 Blu-ray Disc of the Year, for the film 300 ▶️ Managed a portfolio of 10+ New Release DVD product launches per year, including tentpoles, fanboy titles and family/kids properties▶️ Created and.
Aug 2005 - Dec 2007
2 education records
Shipra Larson, Mba education
Master Of Business Administration (M.B.A.), Marketing And Entertainment Management
Ucla Anderson School Of Management
B.A., Environmental Science
University Of California, Berkeley
FAQ
Frequently asked questions about Shipra Larson, Mba
Quick answers generated from the profile data available on this page.
What company does Shipra Larson, Mba work for?
Shipra Larson, Mba works for Funrise.
What is Shipra Larson, Mba's role at Funrise?
Shipra Larson, Mba is listed as VP Global Brand Marketing @ Funrise Toys | Ex-Hasbro, Ex-Disney at Funrise.
What is Shipra Larson, Mba's email address?
AeroLeads has found 1 work email signal at @disney.com for Shipra Larson, Mba at Funrise.
What is Shipra Larson, Mba's phone number?
AeroLeads has found 1 phone signal(s) with area code 310 for Shipra Larson, Mba at Funrise.
Where is Shipra Larson, Mba based?
Shipra Larson, Mba is based in Los Angeles, California, United States while working with Funrise.
What companies has Shipra Larson, Mba worked for?
Shipra Larson, Mba has worked for Funrise, Hasbro, The Walt Disney Company, 20Th Century Studios, and Warner Bros. Entertainment.
How can I contact Shipra Larson, Mba?
You can use AeroLeads to view verified contact signals for Shipra Larson, Mba at Funrise, including work email, phone, and LinkedIn data when available.
What schools did Shipra Larson, Mba attend?
Shipra Larson, Mba holds Master Of Business Administration (M.B.A.), Marketing And Entertainment Management from Ucla Anderson School Of Management.
What skills is Shipra Larson, Mba known for?
Shipra Larson, Mba is listed with skills including Product Marketing, Marketing Strategy, Digital Marketing, Creative Direction, Digital Media, Social Media Marketing, Product Launch, and Market Planning.
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