As a dynamic global brand strategist and marketing leader with 15+ years of experience at industry giants like Hasbro, Disney, and Warner, I've had the privilege of shaping the futures of some of the world's most iconic brands. From the magic of Harry Potter to the action-packed excitement of Transformers to the prestige of Oscar-winning movies, my career has been a fascinating journey through the entertainment and toy landscapes.I specialize in creating rich brand stories that resonate across diverse product portfolios, while driving awareness, engagement, and conversion. One of my recent campaigns achieved a 4x increase in brand awareness, thanks to a content-driven brand identity refresh that garnered over 900 million earned media impressions.My expertise lies in mastering cross-functional collaboration within matrixed organizations, ensuring seamless execution and outstanding results. I'm passionate about blending creativity with strategy to deliver impactful marketing solutions that captivate audiences and drive business success.MY APPROACH:My strategic approach involves crafting plans that outline how I will achieve key performance indicators (KPIs). I begin by identifying consumer insights to extract relevant characters, stories, content hooks, and audience drivers. These inform my global strategies for targeting, positioning, product offerings, pricing, launch dates, partnerships, and promotions. I collaborate with internal stakeholders and external partners to bring programs to life!MY LEADERSHIP STYLE:I prioritize mentorship and coaching, empowering individuals to perform like rockstars in their roles. I build templates, workflows and systems that enhance productivity and foster effective communication across teams. Adapting to marketing trends and the competitive landscape, I approach challenges with a strategic, curious, and solution-focused mindset.MY SPECIALTIES:Digital marketing, go-to-market planning, brand storytelling, marketing plans, messaging, positioning, consumer segmentation, content marketing, fandom, creative briefs, competitive analysis, executive communication and reporting, budgets, P&L, product launch, retail, social media, stakeholder management, consumer insights analysis, Powerpoint, Keynote, agency management.My portfolio @ shipralarson.squarespace.com