Shipra Purkayastha Email & Phone Number

Kolkata Area, India

Kolkata Area, India

- Helped create a Product Offering in a new vertical for the Company. - Advised on the suitable Product Offerings- Identified and selected Vendors for some features- Helped create a Selection and Training Procedure for the Partners across the Nation

Kolkata Area, India

Business Development and Project Management for the Graduate Employability Program, Global Immersion Program and Faculty Development Program in Eastern India region for Corporate Gurukul Pte. Ltd.

Delhi - Ncr Region

Structured People strategy, streamlined HR processes and helped synchronize a leadership change event.● Redesigned the Rewards & Recognition structure - Structured career paths, standardized appraisal system, created monthly incentive plan meshed across organizational levels for increased accountability and participation● Standardized HR processes - In learning center recruitment, student counseling & feedback, performance comparison and benchmarking across centers/study streams● Designed Training Programs - Conducted induction training and recertification program for Faculty and Student Counselors● Managed anxiety and employee morale during leadership change event - Created lossless communication channels between top management and the centers, designed a feedback and issue resolution system with time-bound escalations

New Delhi Area, India

Independent charge of the national Marketing and Brand management of the new School productsPortfolio.● Created a pricing strategy for the bouquet of products● Liaised with the editorial team to fine-tune content, based on market feedback● Worked with the sales head in assigning regional and team sale targets● Incorporated best practices from existing successful products and integrated newly acquired products● Streamlined and tracked relevant business processes – Sales volumes, promotional campaigns, demand-based planning of promo materials inventory

Noida Ncr Zone

An entrepreneurial role, with independent charge of business targets for a regional profit center.● Strengthened brand equity – Created an accessible, motivating and intellectually stimulating atmosphere for students to achieve their maximum potential; opened constant communication channels for brand awareness and service details● Developed a pull marketing strategy by nurturing a partnership network – Partnered with local educational institutes; conducted informational seminars and self-development modules like Group Discussions and Personal Interviews● Used value-pricing to create differentiation – Focused on quality as a sales conversion criteria, and not price● Created effective competitive strategy – Continuous tracking and analysis of Competition, and align accordingly● Conducted budgeting exercise and handled cost management for the center● Met and exceeded revenue targets● Recruited, trained, retained and managed the staff and faculty for the center, and helped them map their growth to the growth of the organization

Mumbai

Was in charge of development, positioning and distribution of the CET (Common Entrance Test; Business school entrance test for all public schools in the state of Maharashtra) product● Structured the product to enhance learning ; also evaluated competitors’ products and incorporated best practices● Maintained constant contact with students as well as instructors who finally deliver the product to the students, to ensure clarity and receive feedback● Arranged Training Modules for Faculty and the counselors● Developed the Pricing strategy and Distribution plan of the product; created measures to ensure standardized product delivery across centers● Carried out diagnostic exercise to identify systemic inefficiencies and communication gaps across different sections of the organization● Planned PR exercises for the product – mobilized the IMS team at the CET admission centers to advise IMS as well as non-IMS students on career choice● Formulated the Marketing Plan and Media Planning for existing Product portfolio● Planned Quality Assurance projects & undertook periodic Quality Audits

Mumbai Area, India

● Taught Verbal Ability/Reasoning and Reading Comprehension to CAT (Common Admission Test; Indian GMAT equivalent) aspirants● Conducted Group Discussion/Interview training workshops for students● Created study material for CAT and CET Aspirants in the Verbal Ability and Reading Comprehension Section● Revamped the existing study material and created new modules for classroom training for students

Master Of Business Administration (M.B.A.), Finance Major And Marketing Minor

MBA

Bachelor Of Commerce (B.Com.), Commerce

B.Com