Marketing Consultant in the implementation, configuring and support of Marketing Cloud (ExactTarget), Hubspot, Marketo, and Pardot. This includes configuring B2BMA, consulting on demand generation, improving marketing/sales processes and establishing attribution tracking within Salesforce. Additional platforms supported: Act On, Sharpspring, Emma, LeanData, Chili-Piper, Drift, Einstein Bots, Wordpress, HTML/CSS landing page and emails and some Google AdWords/Analytics.

My Pardot blog and advise website on how to maximize marketing automation and lead generation using Pardot and Salesforce.

Contractor to help support Marketing/Sales Ops with Pardot, Marketing Cloud, Salesforce and Datorama. Tasks included data alignment between platforms, enforcing compliance and consent management and providing end user support including email deliverability, design and segmentation.

Managed a small marketing team doing inbound lead generation along with field marketing and sales support. Acted as Salesforce Sales Cloud Admin, Pardot Admin and providing some IT support. Served on the Lewellyn Technology Leadership Board to help develop business plans, set goals and execute strategy for the company.

Play a key role within the Mobile Services Center of Excellence ensuring technical solutions deliver against customer business goals. Using the ExactTarget platform and mobile capabilities, create new and innovative solutions to ExactTarget customers. In addition to supporting customers, provide guidance, validation, and expertise to other members of the Global Services organization on mobile projects. Engage with multiple areas of the business include working with product, sales, sales engineers, and support.

Manage development and strategies for digital marketing efforts with a focus on demand generation for ExactTarget. Drove implementation of ExactTarget, Pardot and Salesforce to drive leads and opportunities by program, region, product and channel. Increased market expansion using emerging technology with social media and mobile channels using Twitter cards, mobile responsive designs and integration between SMS, email and landing pages.Enabled regional and local marketing teams to develop programs and campaigns. Lead efforts to create and improve conversion rates with segmentation of audience and leads, optimizing nurture tracks, and improve the overall experience for prospects and customers.

Responsible for leading and managing a team of Interactive designers, Interactive Developers and Email Consultants in delivering web and email based projects.

Code HTML emails and landing pages, and using ExactTarget's proprietary scripting language, automation and database tools to execute highly dynamic, data-driven campaigns. Support and maintain the ExactTarget corporate and event websites.

.net Developer focused on asp.net development and support.

Develop social media integration for ExactTarget's Connections 2011 event. Built custom API scripts to create a Twitter feed display and Instagram feed.

Developed: Computerized Essay Grading System to handle 15,000 essays per semester. Automated system would score 0 to 4 based on stemmed keywords and probabilities. System designed to mimic a human grader so that students are not aware a computer is doing the grading.Outcome: Eliminated inconsistencies and grading staff of 4Tools: C# 1.1, Web Services, Sql Server 2000

Taught K201, Business in Computers, to both traditional and non traditional students. The course emphasis was to demonstrate the role of computers and other information technologies in business with emphasis on microcomputer applications. Provided instruction in both functional and conceptual computer literacy. Used experimental exercises to reinforce concepts using Windows, Excel, Access, email, and online learning tools.

Developed distance learning tools for Kelley Direct MBA program including new assignment, team, and communication tools. Promoted to Senior-Lead Developer in 2002 overseeing 6 full-time developers.Some of the tools conceived and created for the Online MBA program.Hand-In, a tool to allow students to submit homework through email. Q/A Forums, a tool that required a posting before viewing other posts on a topic. Team Builder, a tool to allow students to select a group to participate.Slideshow, a tool to allow group collaboration and display presentations of multiple document formats.