Shira Lane

Shira Lane Email and Phone Number

Creative Sustainable Solutions for a Circular Economy @ Atrium 916
Shira Lane's Location
Sacramento, California, United States, United States
About Shira Lane

Out-of-the-box, creative developer of systems, solutions, and programs. My projects have changed infrastructure, seeded policy changes, won awards, and raised millions of dollars. Mission focused on moving the needle to make the world a kind, creative, and sustainable place for us all. Launched UpcyclePop - a creative upcycle marketplace that elevates, waste prevention through art and reuse education, influencing policy change like Carts for the Arts. This temp project formed into Atrium 916, a creative innovation center for sustainability. During Covid I launched a circular economy marketplace -Sacramento.Shop, that is now an economic driver for Sacramento's creative zero-waste micro-manufacturing. Currently involved with SB54 regulations focusing on development of reuse and refill infrastructures and various art installations that focus on sustainability. Recently launched Circular California - (CircularCalifornia.org) An initiative fostering collaboration among industry leaders, policymakers, and community members, to implement strategic reuse system solutions for reuse infrastructure statewide.Years prior, I launched a media production company for organizations that give a damn, called Unleashed Productions, producing commercials and documentaries that elevate social and environmental issues that spark significant positive impact. Public speaker on creativity, sustainability, circular economy, and the intersection of it. An advocate for the Creative Economy, leading advocacy efforts that lead to raising millions for local creative communities.ATRIUM - https://atrium916.comI like to GSD and laugh.For ships and giggles here are the different names that kind people and the internet have given me over the years: Community leader, Community strategist, Sustainability geek, circular economy developer, Curator, don't sleep, Producer, Multimedia Artist, Workaholic, Plant-based, Foodie, Media Manager, Marketing Consultant, Director of Business Development, Documentary Producer, Filmmaker, Video Production Company, Business Strategist, Strategic Partner, Documentarian, Cinematographer, Cameraperson, Editor, Video Editor, Story Teller, Branding Consultant, Writer, Project Manager, Animator, Photographer, Creative Problem Solver, Creative Director, Production Team, Graphic Designer, Public Speaker, Secret Weapon and Warrior Princess.

Shira Lane's Current Company Details
Atrium 916

Atrium 916

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Creative Sustainable Solutions for a Circular Economy
Shira Lane Work Experience Details
  • Atrium 916
    Founder & Ceo
    Atrium 916 Jan 2019 - Present
    Saccramento, Ca
    Atrium 916 is a Creative Innovation Center for Sustainability, in Sacramento California, building a kind, creative, and sustainable future for all beings. We provide sustainable system solutions to governments and professional support to creative makers for eco-friendly products, and creative service ideas that formulate a sustainable creative circular economy.Atrium 916 is a collaborative community of creative artists and entrepreneurs who are aligned on the idea of doing business for good. With impactful art, space, projects, solutions, support and events. The Atrium is a hub where creatives come to connect, experiment, be inspired, collaborate, and innovate towards the omni-considerate future this planet needs.Atrium 916 is the intersection of creativity, entrepreneurship, and environmental stewardship. We listen intently to our creative community and find ways to engineer their ideas and solve problems. Our programming is designed to nurture the next generation of creative minds and build sustainably Sacramento’s creative economy.
  • Upcyclepop
    Creative Director And Business Partnerships
    Upcyclepop Sep 2017 - Present
    Sacramento, California Area
    Building America's first upcycle market - UPcyclePOP. A pop-up market and coworking lab for artistically repurposed art, furniture, fashion, home design and inventions with workshops open to the public. Curating Artists, Branding, Marketing, Public Relations, Web Design, Operations and creating new opportunities for entrepreneurs and inventive artistic eco-products, while educating the environmental importance of waste diversion. Shifting cultures by introducing circular economy principles and empowering the businesses within local creative economy. https://upcyclepop.com
  • Unleashed Productions (Up)
    Lead Creative , Director & Producer
    Unleashed Productions (Up) Sep 2006 - Present
    The World
    Unleashed Productions is an ethical creative agency and video production house. A mission-driven media and documentary provider for various non-profits, companies, brands and broadcast. Creating brand positioning content that attracts, informs and resonates with specific target markets pushing forward positive change.• Craft visual stories and commercials that build positive emotional connections with target markets. • Build national and international business partnerships.• Budget, script, hire and manage production crews and freelance creative artists.• Skilled Media creation Adobe Creative Suite- Premier Pro, Photoshop, After Effects, Illustrator & more • Lead, develop and manage projects from concept, to final delivery. Video project management.• Oversee timelines, product placement, branding, quality control and project distribution• Write, create, direct and produce media, from one-man band guerrilla shoots to large crew sets• Own, manage and operate a wide range of cameras, sound, production, and editing equipment.
  • Got The Facts On Milk? Llc
    Director, Producer And Chief Marketing Officer
    Got The Facts On Milk? Llc May 2006 - Aug 2014
    Beverly Hills
    This is an investigative feature documentary on the dairy industry. My first documentary as a director, producer, editor and animator, currently sold and broadcast internationally. Strategized international sales and partnerships, crafted and developed all marketing, cross-branding & social media efforts. The film stirred the news in Israel and sparked a riot in Seoul, South Korea, during its festival run in 2008. In 3 weeks the films’ Kickstarter campaign raised over $54K.
  • Docuthesis
    Creative Director, Producer And Chief Marketing Officer
    Docuthesis Oct 2010 - Jan 2013
    Los Angeles
    In this small documentary marketing start-up, I wore many hats. Lead Creative for all marketing and client projects. Spearheaded production & post-production on multiple projects in a deadline intensive startup environment. Created and managed a searchable video cataloguing system for video assets. Measured and optimized performance of all video content. Media planning and development, public relations, copywriting, social media strategy and execution.
  • Cresapartners
    Graphic Designer, Data Visualization And Media Specialist
    Cresapartners Feb 2008 - Jan 2012
    Brentwood, Ca
    Converted raw complex data into creative visual content for high profile data analysis.Social media training for B2BCreated promotional books and media for presentations.
  • Xcd Design
    Video Production And Graphics Cordinator
    Xcd Design 2004 - 2006
    Manage and create small video productions and graphics for client deliverables, demonstrations and special events.
  • Aliza Zana & Nitsan Ofir
    Public Relations
    Aliza Zana & Nitsan Ofir 2003 - 2004
    Tel-Aviv, Israel
    Director of events, launches, openings, premiers and implementation of media planning.

Shira Lane Skills

Video Production Video Creative Direction Entertainment Film Social Media Film Production Documentaries Content Strategy Video Editing Graphic Design Television Post Production Marketing Social Media Marketing New Media Marketing Strategy Cinematography Editing Screenwriting Broadcast Videography Commercials Advertising Digital Media Creative Writing Media Production Animation Directing Feature Films Brand Development Camera Photography Photoshop Multimedia Final Cut Pro Music Videos Producing Public Relations Pre Production Short Films Independent Film Graphics Copywriting Viral Marketing Marketing Communications Web Video Adobe Creative Suite Creative Development Documentary

Shira Lane Education Details

  • Beit- Zvi (Sister School Of R.A.D.A)
    Beit- Zvi (Sister School Of R.A.D.A)
    Entertainment And Performing Arts

Frequently Asked Questions about Shira Lane

What company does Shira Lane work for?

Shira Lane works for Atrium 916

What is Shira Lane's role at the current company?

Shira Lane's current role is Creative Sustainable Solutions for a Circular Economy.

What is Shira Lane's email address?

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What is Shira Lane's direct phone number?

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What schools did Shira Lane attend?

Shira Lane attended Beit- Zvi (Sister School Of R.a.d.a).

What are some of Shira Lane's interests?

Shira Lane has interest in New Technology, Politics, Environment, World Politics, Science And Technology, Martial Arts, Animal Welfare, Arts And Culture, Media And Documentaries, Health.

What skills is Shira Lane known for?

Shira Lane has skills like Video Production, Video, Creative Direction, Entertainment, Film, Social Media, Film Production, Documentaries, Content Strategy, Video Editing, Graphic Design, Television.

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