Shira Schwarz work email
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Shira Schwarz personal email
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Shira Schwarz phone numbers
I am an experienced brand management and marketing professional, with 10+ years of demonstrated success in the consumer space. I have a strong passion for building brands and growing businesses driven by key consumer insights and trends. With experience on several iconic brands, I have worked across multiple functional areas, including innovation and marketing communications. I focus on the big picture, but still love digging into the details. As a collaborative leader, I am at my best when working together with a team to build/create something new, overcome challenges and problem solve. Ever the optimist, I bring creativity, positivity and a can-do attitude to all my teams. Specialties: Brand Strategy Development + Implementation, Integrated Marketing Campaign Planning, Media Planning, Consumer Promotions, Product Innovation + Commercialization, Project Management, Budget Planning, Agency Relations, Building Culture, Employee Team Building, Mentorship.
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Vice President Brand MarketingHome Chef Feb 2022 - PresentChicago, Illinois, Us -
Senior Director, MarketingHome Chef Oct 2020 - Feb 2022Chicago, Illinois, Us
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Brand DirectorHome Chef Sep 2018 - Oct 2020Chicago, Illinois, Us
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Senior Marketing Manager, North American Nutrition Kids InnovationPepsico 2017 - 2018Purchase, New York, UsDeveloped strategy for PepsiCo to launch into Kids space with new sub-brands from Quaker and Tropicana. Led extensive cross-functional team, including R+D, Supply Chain, Finance, Sales and Regulatory, through innovation and commercialization process. Key deliverables included brand strategy, concept ideation/testing,product development and manufacturing -
Senior Marketing Manager, Tropicana Orange JuicePepsico 2016 - 2017Purchase, New York, UsMarketing leader on base Orange Juice business and key point person for Sales and Finance for business decisions. Key deliverables included management of annual operating plan development, in-depth brand equity and packaging design project and pricing/promotion long-term strategy.
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Senior Marketing Manager, TropicanaPepsico 2014 - 2015Purchase, New York, UsLed development of innovation for multiple Tropicana sub-brands, including Trop50, Tropicana Farmstead and a new brand/territory. Work included trend analysis, concept ideation and creation, consumer research/testing, product development, communications development and commercialization.
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Marketing Manager, Quaker Consumer Engagement TeamPepsico 2012 - 2014Purchase, New York, UsDeveloped extensive functional expertise in marketing communications across channels--including television, print, digital and social. Managed media planning across multiple Quaker categories.
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Marketing Manager, Quaker Brand StrategyPepsico 2011 - 2012Purchase, New York, UsLed development of cross-category Quaker Masterbrand communications strategy for 4 Quaker categories (Hot Cereal, Ready-To-Eat Cereal, Bars and Cookies). Managed integrated agency teams for television, digital/social, print and PR.
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Marketing Manager, Quaker ChewyPepsico 2010 - 2011Purchase, New York, UsManaged $5M Quaker Chewy consumer promotion with Nick Jonas from concept to execution, including talent negotiation, fully integrated television, digital and PR plan and grassroots marketing efforts garnering over 1B consumer impressions.
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Assistant Marketing Manager, Quaker ChewyPepsico 2009 - 2010Purchase, New York, UsManaged several key touch points for Quaker Chewy business, including data analytics, $30 million budget, and customer programming for key customers, such as Walmart, Target, and Sam's Club. Tactical execution included on-pack digital promotion and new sub-line launch.
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Global Marketing InternMcdonald'S Corporation 2008 - 2008Chicago, Illinois, UsWorked with Global Marketing Team, with specific focus on Happy Meal best practices and Ronald McDonald strategy. -
Program OfficerMayer & Morris Kaplan Family Foundation 2005 - 2007Managed the education portfolio, equivalent to 30% of budget, investing $1 million/year in education nonprofits. Designed a portfolio strategy based on research and analysis of education industry trends.
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Assistant DirectorScore! Educational Centers 2004 - 2005UsManaged academic enrichment and remediation center that served over 200 clients with ten employees; increased customer base monthly by 5% through the use of consultative sales process and generated 40% of new leads by organizing grassroots marketing events at schools and community programs. -
TeacherTeach For America 2002 - 2004New York, Ny, UsTaught at-risk students in under-resourced urban public school as part of a national service corps; developed a data-driven instructional program focused on raising skills by two grade levels.
Shira Schwarz Skills
Shira Schwarz Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
University Of MichiganHistory
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UdacityDigital Marketing
Frequently Asked Questions about Shira Schwarz
What company does Shira Schwarz work for?
Shira Schwarz works for Home Chef
What is Shira Schwarz's role at the current company?
Shira Schwarz's current role is Vice President, Brand Marketing.
What is Shira Schwarz's email address?
Shira Schwarz's email address is sh****@****ats.com
What is Shira Schwarz's direct phone number?
Shira Schwarz's direct phone number is +177365*****
What schools did Shira Schwarz attend?
Shira Schwarz attended Northwestern University - Kellogg School Of Management, University Of Michigan, Udacity.
What skills is Shira Schwarz known for?
Shira Schwarz has skills like Marketing, Integrated Marketing, Competitive Analysis, Management, Cross Functional Team Leadership, Brand Management, Leadership, Marketing Strategy, Project Management, Strategic Communications, Business Strategy, Consumer Products.
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