Shirato Satoshi

Shirato Satoshi Email and Phone Number

General Manager, Director, Commercial and Consumer Direct and eCommerce business, Lenovo and NEC Japan @ Lenovo
Singapore
Shirato Satoshi's Location
Singapore, Singapore
Shirato Satoshi's Contact Details

Shirato Satoshi work email

Shirato Satoshi personal email

n/a
About Shirato Satoshi

I'm an experienced regional leader who can lead business.Various experiences, both in front-end teams and back-end ones enabled me to grow business rapidly but practically, with balanced approach by leveraging my past experiences. - Front-end : Sales GM in Japan / APJ GM in Gaming business - Back-end : APJ Planning lead / Head of Merchandising and Sales Operation in Japan I also have strategic consulting skill bases on experience in The Boston Consulting Group, so that I can leverage strategic thinking into actual business.Strong combination among strong management skill, fact-base policy to focus what's happening in the field, deep analytical skills, and communication skills both in English and Japanese enable me to lead big global and regional teams.My own 5 policies are as following - “Straight forward” / “Do different, with out-box thinking” / “Answers always lie in the field” / “No boundary, no hierarchy” / “Work hard, have fun” – to make strong team culture and make all customers and employees much happier. Among that, focusing on the viewpoint in "real world" is the most important one - consultative thinking alone never lead to a good result without any sense in the real world.Specialties - Sales Management, Startup Organization, Business Planning, Strategic Planning, Metrics / KPI setting, Process re-engineering, People management, Consultative thinking, Training for others, People management, Project Management, Restructuring Operations, Building Global & AsiaPacific relationship and emphasizing exposures, etc.

Shirato Satoshi's Current Company Details
Lenovo

Lenovo

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General Manager, Director, Commercial and Consumer Direct and eCommerce business, Lenovo and NEC Japan
Singapore
Website:
lenovo.com
Employees:
45134
Shirato Satoshi Work Experience Details
  • Lenovo
    General Manager, Director, Commercial And Consumer Direct And Ecommerce Business, Lenovo And Nec Japan
    Lenovo
    Singapore
  • Lenovo
    General Manager, Director, Commercial/Consumer Direct And Ecommerce Business, Lenovo And Nec Japan
    Lenovo Feb 2023 - Present
    Morrisville, Nc, Us
    - Responsible for Direct business, Lenovo Commercial / Consumer and NEC PC.- Managing >100 members- Managing $400M business / P&L, and driving of top-line Unit/Rev and Mgn. - A member of Lenovo Japan leadership team- Manage Direct Consumer & SMB teams including Direct Sales, Channel Sales, Marketing, Online, Product Planning, Sales Operations, etc., located in Japan and China.- Co-working closely with Japan Indirect Sales team to balance product assortment between Direct and Indirect considering the best 4P for customers.
  • Lenovo
    Chief Operating Officer, Nec Lenovo Japan, Ecommerce
    Lenovo Jul 2022 - Jan 2023
    Morrisville, Nc, Us
    - Supervise and oversee NEC Consumer, Lenovo Consumer and Commercial Online Business as COO- Oversee Sales and Marketing jointly with GM to manage all eCommerce + non-Retail businesses
  • Dell Technologies
    Director, Apj Regional Head Of Gaming Pc Business At Dell
    Dell Technologies Aug 2021 - Jun 2022
    Round Rock, Texas, Us
    - Responsible for Consumer Gaming PC business in APJ, $200M Rev per year- Managing daily business both in Consumer Direct channels and Retails in all APJ countries - Managing all 4P for gaming PC products, Pricing, Assortment Planning, Product Roadmap / Launch Management, and Merchandising promotion together with local Marketing teams- Planning mid-long term global Gaming strategy as additional assignment- Partnering with external vendors like Intel, AMD, Microsoft, nVidia to drive Gaming PC business jointly with them, by keeping good relationship- Managing 11 members in 6 countries remotely, Australia, Japan, China, Singapore, India, and Malaysia
  • Dell Technologies
    Director, Regional Head Of Apj, Consumer And Small Business Planning At Dell
    Dell Technologies Feb 2019 - Jul 2021
    Round Rock, Texas, Us
    - Leading mid-long term business planning for all countries in Asia Pacific & Japan (APJ)- Maximize business in all channels in each country by making a solid plan to assort suitable products in each channel to differentiate one channel from each other, based on the latest market analysis, competitive landscape, and customer survey, etc.- Negotiate with global teams to plan new products with right features and configurations which can drive APJ businesses- Co-work closely with other APJ central teams and country teams to set right strategy from product viewpoints, e.g. pricing strategy, merchandising plans, etc. and co-work with them to execute the plan correctly- Jointly work with Marketing team to plan effective campaigns and promotions in alignment with product assortment strategy- Build a solid relationship with vendors like Intel, AMD, Microsoft, nVidia and jointly drive Sales campaign and sales activities to make collaborative growth- Managing 8 members in 4 countries remotely, Australia, Japan, India, and Malaysia- Acting mentor for all Dell Japan employees who want to experience jobs in other countries
  • Dell Technologies
    Director, General Manager Of Japan Consumer Direct Sales & Japan All Online Ec Business
    Dell Technologies Feb 2018 - Jan 2019
    Round Rock, Texas, Us
    - Responsible for approx 300M$ Rev / year business as a general manager, a head of Consumer Direct Sales team + a head of Online EC team both for Commercial & Consumer- Responsible for improving Consumer Direct P&L by maximizing Rev & Margin with Sell-up actions / High price band drive and by optimizing Opex with lower cost operations- Responsible for gaining Consumer Direct unit share based on IDC result / forecast- Manage 4 teams in 3 sites with >60 permanent employees + >50 outsources - Consumer Phone Sales team, Consumer Shop-in-shop Sales team, Consumer Employee Purchase / Student Purchase / Coop Sales team, Consumer / Commercial Online EC team- Manage a remote team from Japan, Consumer Phone Sales team in China, in addition to the rest in Japan, Kawasaki + Miyazaki- Monitor all Sales related KPI daily / weekly / monthly and improve them continuously – Unit / Rev / Mgn / Mgn% / Rev per unit / Mgn per unit / Online conversion rate (CV%) / Phone team close rate (CR%) / Service attach rate / MS Office attach rate / etc.- Co-working closely with global online IT team members to improve user experiences on Dell Japan EC site, by implementing new features or by changing online page layout / contents based on Conv % comparison test results- Responsible for improving conversion rate (CV%) on Dell Japan EC site continuously by monitoring weekly CV% on each web page- Responsible for exploring new business channels in Consumer Direct business, ex. dropshipping through other EC sites, etc.- Co-working closely with Japan Consumer Retail team and balance product assortment between Consumer Direct and Retail considering the best 4P for Consumer customers- Selected as a global limited Executive leadership training program, which has only 40 people per year globally out of >20,000 employees in Client business dept, to be a next gen global executive member
  • Dell Technologies
    Director, Head Of Japan Online Business
    Dell Technologies Aug 2017 - Jan 2018
    Round Rock, Texas, Us
    - Responsible for Rev >200M$ / year as a business lead, a head of Online EC team- Responsible for gaining Consumer Direct unit share based on IDC result / forecast- Manage 9 direct reports across 3 sites, Kawasaki, Miyazaki, Dalian in China- Monitor all Sales related KPI daily / weekly / monthly and improve them continuously – Unit / Rev / Mgn / Mgn% / Rev per unit / Mgn per unit / Online conversion rate (CV%) / etc.- Co-working closely with global online IT team members to improve user experiences on Dell Japan EC site, by implementing new features or by changing online page layout / contents based on Conv % comparison test results- Responsible for improving conversion rate (CV%) on Dell Japan EC site continuously by monitoring weekly CV% on each web page- Mentoring talented junior commercial Sales members directly
  • Dell Technologies
    Director, Head Of Merchandising For Consumer & Small Business / Gaming Pc Business Lead
    Dell Technologies Jun 2016 - Jul 2017
    Round Rock, Texas, Us
    - Built product assortment strategy for Dell Japan Consumer & Small Business (<100 Emp) to maximize Rev/Mgn/Unit with most efficient Route-to-Market strategy for each product, by choosing the best products to the best channels like retailers, e-tailers, direct web page, etc.- Managed product launch for each product by setting appropriate price considering competitors' ones + WAPP, by planning product launch event together with Marketing team, etc.- Among all global product line-up, chose appropriate products which are fit to Japan Consumer & Small Business market by analyzing the latest trend for each product group in detail, by CPU / GPU / Memory / Storage / Display, etc. - Had a responsibility to grow Dell gaming PC to aim >2x growth within 2 years and led virtual Japan gaming project team inc. Marketing / Online / Operation - >80M$ in total- Managed store strategy & merchandising to maximize top-line and profit- Opened a gaming PC dedicated store in Akihabara by leading store opening project team- Successfully changed the gaming PC growth momentum, negative Y/Y to positive Y/Y after I joined again to Dell- Supervised 8 members as direct report- Built strong relationships with Executives in US Headquater and co-worked with them to realize local request for optimizing Japan C&SB business smoothly and rapidly- A member of Dell Japan Consumer & Small Business leadership team and covered a role to guide other Directors as a tenured Director
  • Apple
    Senior Manager
    Apple Sep 2015 - Jun 2016
    Cupertino, California, Us
    Leading Sales Enablement Program in Enterprise
  • Dell
    Director, Head Of Japan Global Sales Operation At Dell
    Dell Aug 2013 - Sep 2015
    Round Rock, Texas, Us
    - Supervised 30 members as “direct report” – all members are directly reporting to me, in addition, virtually managed 50 local members as a Japan Lead- Covered business planning for all Japan Core Sales team – e.g. Quarterly Sales org optimization, Sales activity planning, Sales HC capacity planning by checking ROI, Selecting focused customers by looking at market status and growth by industry & customers, Setting right target for Sales team & Sales individuals, Performance monitoring for individual Sales, etc.- Supported the president and Sales GMs directly to build short-term / long-term business planning by providing historical data analysis / insight with future forecasting, market trend- Supported implementing Sales actions by cascading GM’s direction directly down to ground-level Sales managers and members- Built personal connections with all Executives in Japan to realize smooth communications and to make it easy to get their supports- Covered operational support as a double role – e.g. Sales process optimization by co-working with IT team, customer care management, inventory / aging management for products, conflict management between direct business and partner business, etc.- Built strong relationships with Asia Pacific / Global Executives and leveraged them to realize local request for optimizing Japan business smoothly and rapidly- Gathered the best practice in Asia Pacific / Global and shared them to Japan teams, vice versa, advertise success in Japan to APJ / Global teams- A member of Dell Japan leadership team and covered a role to improve Dell Japan itself – e.g. gain better employee satisfaction by improving office environment as a “Best place to work”
  • Dell
    Executive Assistant, Business Analysis Senior Manager For Medium Business At Dell
    Dell Aug 2010 - Jul 2013
    Round Rock, Texas, Us
    - Covered business planning for Medium Business Sales Team - e.g. Quarterly Sales activity planning, Supporting executive review, Selecting focused customers by looking at market status, optimizing Sales BMS metrics, gathering raw voice from front-line Sales and leverage them for improving work environment, etc.- Supported the Medium Business Sales GM directly to build short-term / long-term business planning by providing historical data / market trend analysis- Built strong relationships with Asia Pacific peers and leveraged them to realize local request for business optimization smoothly and rapidly / to gather the best practices- Supervised 23 junior Chinese members with 2 Chinese people managers to support Sales team in terms of Quoting operation and reduce an operational workload in Sales floors- Built personal connections with ground-level Sales managers and members in order not only to accelerate cascading down GM’s direction but to gather raw-voice in Sales floor
  • The Boston Consulting Group
    Project Leader
    The Boston Consulting Group Dec 2009 - Jul 2010
    Boston, Massachusetts, Us
    - Mainly covered Japanese famous High-tech clients- Provided innovative ideas to launch new business models which had synergies with the client’s original, H/W business (ex. new solutions on High-Tech devices) with 2-3 members- Built personal relationship with project managers in each client to enable all communications more smoothly
  • The Boston Consulting Group
    Consultant
    The Boston Consulting Group Mar 2007 - Nov 2009
    Boston, Massachusetts, Us
    - Mainly covered Japanese famous High-Tech clients, consumer service provider, banks, etc.- Managed essential roles in each project with project leaders’ support, leveraged / educated junior Associate members in addition- Built personal relationship with leaders in each client in order to co-work very closely to solve challenging issues smoothly
  • The Boston Consulting Group
    Associate
    The Boston Consulting Group Mar 2005 - Feb 2007
    Boston, Massachusetts, Us
    - Mainly covered High-Tech clients, consumer service provides, banks- Gathered useful data, e.g. market data / client’s historical data / customer survey / etc., from external data-sources and analyzed them to provide meaningful insight to customers- Gathered customer’s raw-voice by conducting deep interviews for front-line members- Supported customer’s M&A decision by doing due diligence analysis
  • Hp
    System Engineer
    Hp Apr 2002 - Feb 2005
    Palo Alto, Ca, Us
    - Built back-end “customer information management system” for the client, Japanese famous Internet Service Provider and provided them an on-site 24hrs / 7days supports by leading some outsourcers as a leader of infrastructure management team- Installed the proofreading software into back-end system in the client and provided on-site supports for them - Built a proofreading software for Newspaper Company by utilizing database language

Shirato Satoshi Skills

Strategic Planning Business Acumen Strategic Consulting Organizational Leadership People Management Team Management Data Analysis Business Process Re Engineering Competitive Analysis Department Reorganization Information Technology People Development People Skills Growth Strategies Quota Setting Due Diligence Team Restructuring Mergers And Acquisitions Business Strategy Business Analysis Financial Analysis 戦略コンサルティング Computer Games 戦略立案 プロセス改善 組織再編 エクセルスキル パワーポイント資料作成スキル Microsoft Excel Powerpoint Presentations

Shirato Satoshi Education Details

  • The University Of Tokyo
    The University Of Tokyo
    Department Of Chemical System Engineering

Frequently Asked Questions about Shirato Satoshi

What company does Shirato Satoshi work for?

Shirato Satoshi works for Lenovo

What is Shirato Satoshi's role at the current company?

Shirato Satoshi's current role is General Manager, Director, Commercial and Consumer Direct and eCommerce business, Lenovo and NEC Japan.

What is Shirato Satoshi's email address?

Shirato Satoshi's email address is ss****@****ple.com

What schools did Shirato Satoshi attend?

Shirato Satoshi attended The University Of Tokyo.

What skills is Shirato Satoshi known for?

Shirato Satoshi has skills like Strategic Planning, Business Acumen, Strategic Consulting, Organizational Leadership, People Management, Team Management, Data Analysis, Business Process Re Engineering, Competitive Analysis, Department Reorganization, Information Technology, People Development.

Who are Shirato Satoshi's colleagues?

Shirato Satoshi's colleagues are 李成功, Junco Qin, Denise Cheng, 董书超, Julien Gourraud, 覃卫民, 潘星宇.

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