Shira Yevin is an Entrepreneur, Artist, Activist, and Founder of Gritty In Pink. Shira studied Communications, Business, and Theatre Arts at the University of Pennsylvania. She’s been a featured speaker at SXSW and featured in Billboard, Alternative Press, NPR, The New York Times, and Forbes. After forming her all-female band Shiragirl, Shira became known for advocating for women in male-dominated spaces; Shira and her band crashed the Vans Warped Tour and created the Shiragirl Stage for female artists, which hosted 300+ artists including rock icons Joan Jett and Paramore. In addition to growing a career as an accomplished tour musician, Shira also cultivated a career in the beverage industry, earning VP/Director roles in marketing and sales for iconic brands- from legendary products like Pabst Blue Ribbon, to startups such as Owl’s Brew, and helped launch Bev canned wine in 2018. In January 2020, Yevin launched a new female-led platform to empower women within the music industry, called Gritty In Pink. With the mission to achieve gender equality in the music industry, Gritty In Pink has featured 280+ emerging artists with a collective following of 30M on IG/Tiktok. The platform has partnered with 20+ brands and charities, including Fender and ACLU, having raised thousands of dollars for charities with their Instagram Live fundraisers. The Gritty In Pink community continues to grow, as they launch their new online marketplace INPINK, connecting women working in all aspects of the music business with industry pros who want to hire diverse women. Recently, the company graduated from the Long Beach Accelerator, which invests in growing startups, and welcomed Melissa Etheridge as Strategic Advisor, and received investment from Live Nation.