Responsibilities include building out in-clinic initiatives (Dental, Rehab, and Home Health) to strengthen patient journey and overall patient retention. Built, led, and executed digital marketing roadmap end to end alongside C-suite executives in order to meet strategic marketing goals. Build out PPC, Keyword, and Backlink strategies to optimize search performance. In charge of social media management including social media calendar, content design, and awareness strategies. Campaign design, testing, and performance using CRM capabilities. Networking with various business groups to build awareness, educate, and grow within the community. Major milestones included: website-redesign, loyalty program rollout, social media optimization, 5 star google reviews for all three clinics, 200% increase in organic online traffic across all three clinics, 60% increase in overall conversion, and revamped patient intake and onboarding protocols for all clinics to strengthen overall CX.

Boutique digital marketing consulting firm helping Fortune 500 clients weaponize customer data to maximize target marketing. Strategies included: Using predictive analytics to increase conversion and retention. KPI reporting to enhance visibility and performance. Marketing mix optimization to understand media channel performance and attribution modeling. Segmentation build outs to understand customer buying behaviors . Major client projects managed included: Southwest Airlines, Pier 1 Imports, HomeAway, Sephora, and Gamestop.

-Over 10 projects targeted around heavy data analytics and strategy focused consulting. Engagements include Wells Fargo, Bank of America, and United Bank of Switzerland -Internally have worked on developing SOW’s, contracts, staffing, budgeting and long/short terms engagement strategies  -2nd level industry proficient via coursework and client work within the financial services industry -Vast experience with managing client relationships, and working together to build robust short and long term B2B and B2C strategies for Fortune 500 clients. -Countless hours working within various team environments both internally as well as on the client side, and constantly interacting with various backgrounds and different skill sets. -Experience with data driven projects with the use of languages including SQL & SAS combined with the use of KPI driven tools such as Salesforce and COGNOS-Expertise in various regulatory reports (Y-9C, FFIEC101), SOX Narratives and reporting, RWA Line item reviews, and Basel 1 and Basel 2 data requirements-Experience within Home Transition Services (Short sales, REO's, Third Party Sales), Postponement Services, and Document to Custodian Services within most large financial institutions

- Focused in implementing Oracle Real Time Decision Marketing Solutions for Dell Computers- Gathered requirements and consulted with Dell Global Strategy team to identify gaps within current market strategies, and identified opportunities to improve overall marketing strategies over a three year period.

•Provided functional support and expanded capabilities in the areas of client development & management, project management, programming, and administration.•Interviewed and gathered client requirements to translate into detailed project plans that meet budget and deadlines. •Interface with clients to scope projects, manage budgets and direct the development cycle from inception to completion. •Developed infrastructure that would enhance the scalability if the organisation, allowing the proper systems and processes to be integrated with the business’ best practices ensuring consistency and stability.•Conducted needs assessments with clients to identify business and market requirements to translate into a project plans.

Managed Client Employee Assistance Programs, Disability Management Programs, and Health Management portfolios.•Budgeted Senior Management reporting for new sales and trend analysis on a quarterly basis.•Collaborated with Human Resources departments of clients to provide consultation and support with manager orientation presentations and meetings.•Developed up to date tracking and customer delivery policies within a team environment to replace out of date models.

•Full responsibility of managing customer financial portfolios, and making sure all financial and investment needs have been fulfilled for each customer. •Well versed in real estate lending, credit lending, investment services, and mutual funds. •Job functions included: day to day portfolio management, wire transfers, core banking (chq and savings acct openings), GIC and term renewals and openings, mutual fund investment needs as well as creating managed portfolios within mutual funds.•Worked hand in hand with partners such as investment advice, private investment council, financial planning, and mortgage sales force on a regular basis.

•Full responsibility of managing appointments, marketing campaigns, managing staff funds and taking care of various customer investigations.•In charge of providing information on all TD products such as mortgages, loans, and line of credits, and managing phone contacts using lotus organizer.•Responsible for creating spreadsheets to keep track of new business and business retention within the branch.•Team leader of all marketing campaigns within the branch, and to make sure that all campaign ads and marketing tools are in place or need to be changed.