Shiraz Shaikh Email & Phone Number

In my role as a member of the leadership team at PlayBack Studios, I take great pride in our commitment to delivering exceptional video editing services to our clients. With a wealth of experience spanning over five years, I have had the privilege of collaborating with a diverse range of clients, from major corporations to independent filmmakers.

Karachi, Pakistan

As part of the leadership team, I am responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data.Brand Republic is in the business of revolutionizing media, setting new standards every day by state of the art techniques and putting creativity through systematic processes, crafting marketing vision from start to finish, from thought to masterpiece, minus the typical agency hassle.KEY RESPONSIBILITIES :-• Positioning:- Provided creative leadership, idea generation, copywriting, planning, brand development, brand positioning & video production for all client activities and representation• Branding: Ensure a consistent brand message across all channels, advancing client's ideology and translate it into a compelling storyline and visual identity• Content Strategy: Build a solid content pipeline of articles, blog posts, interviews, infographics, videos and guides. Created a content strategy targeting different stages in the conversion funnel• Market Research: Develop a deep understanding of client's motivation and frustrations to optimize marketing messaging.• Project Management: Responsible for staffing and motivating the marketing team. Oversee all aspects of projects. Set deadlines, assign responsibilities and monitor and summarize progress of project.. Allocated and managed department budget.• Online Advertising: Managed email marketing campaigns, display ads, search ads, social ads and re-marketing to meet awareness, engagement and acquisition targets• Marketing Automation: Evaluated, chose and implemented a marketing automation solution. Designed automation workflow and rules and implemented alerts and actions for client's internal teams.• Analytics: Build a real-time dashboard to monitor KPIs and present monthly and weekly performance reports to the client's leadership team.

Karachi, Pakistan

As part of the leadership team I am responsible to connect consumers and brands through the design of powerful artwork for the disruptive crowd-sourced advertising platform. I manage the Creative Department through cross-function project transparency.AdWheeler is an interactive on-vehicle media format advertisement that combines noticeable coverage of outdoor advertising and digital mechanics, online monitoring and payment per activity.KEY RESPONSIBILITIES:.- Responsible for oversight of creative services and operations throughout project lifecycle.- Conceptualized and developed ad campaigns according to creative briefs.- Crafted clear and concise plan to execute projects and monitored progress.- Defined scope, scheduled the critical path of projects and managed resources.- Oversee budgeting, selection and hiring of contracted creative services.- Managed creative agency relationships and campaign expectations- Work with agencies and Brand Managers to guarantee on brand ads- Ensured print ready artwork complies with production spec parameters.- Directed mockups, reference guides and production ready artwork. - Assist developers with digital creative elements to improve user experience.- Responsible for proposal generation and presentations for sales prospecting.

Karachi, Pakistan

As part of the sales/marketing team, Managed the digital marketing strategy for software/web development department. Responsible for website, social media, email marketing, content strategy, lead generation, online advertising and reporting..Real Solutions is an emerging ICT and service providing company having an aim to provide cutting-edge products and solutions, deals in IT, Telecom & Software/Web Development.KEY RESPONSIBILITIES:.- Managed estimates, budgets and media spend on all digital platforms. - Managed PPC and display advertising to deliver better performance- Executed and measured experiments and A/B testing: Attract, Engage, Capture, Nurture, Convert & Measure.- Monitored and optimized campaign performance and identified tools to facilitate optimization process- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and Customer touch points.