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Experienced marketing professional with agency and client side experience and a proven record of building business, enhancing client brands and guiding staff. Skilled at integrated marketing planning and experienced in business development and project, financial and personnel management. Driven by a commitment to develop and utilize insights, creative ideas and teamwork.Specialties: Specialties include brand and business development, integrated marketing, strategic planning, brand activation, consumer promotion, shopper marketing, partner alliances, creative development, experiential marketing, digital, direct mail and advertising.Proven ability to develop, grow and lead an agency which includes client leadership, new business, team development, business/financial results, organization development and entrepreneurial growth.
Moore Marketing Consulting
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PresidentMoore Marketing Consulting May 2020 - PresentInnovative consulting practice dedicated to the needs of marketers and marketing agencies looking to reach and engage their target audience. Core strengths range from positioning to strategic planning to business development.
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Senior Vice President, MarketingCreative Group, Inc. May 2013 - May 2020Schaumburg, Illinois, UsLed first marketing efforts for this performance improvement company specializing in meetings, incentives and event management. Managed comprehensive rebranding of company. Sat on senior leadership team, helping to orchestrate company reorganization, change management and rebrand and integrate acquisitions. -
Senior Vice President, Client EngagementHmt Associates, Inc. Feb 2010 - May 2013Cleveland, Oh, UsLed the account team for this shopper marketing agency which focuses on CPG clients such as Kraft, Gallo, Post and Cadbury. -
Executive Vice President, Managing Director, RedworksOgilvy & Mather Jan 2008 - Nov 2009New York, Ny, UsEstablished and led 50 person RedWorks Chicago, a division within Ogilvy which handles high-volume, quick turn creative assignments. RedWorks extended the brands utilizing a range of executions. Clients included CDW, BP, Blue Cross Blue Shield, Cardinal Health, Sanford, Jiffy Lube, Unilever, Kraft, SC Johnson, Western Union and Career Education. -
Executive Vice President, Client LeadershipOgilvyaction (Now Geometry Global) Dec 2003 - Jan 2008Spearheaded all agency clients including Kraft, Unilever, SC Johnson, Motorola, Quaker, Western Union, Equal and Nestea for the activation arm of Ogilvy, focused on promotions, shopper marketing and experiential marketing.
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Executive Vice President, Client Engagement Leader141 Worldwide Oct 2002 - Dec 2003UsDrove all aspects of agency deliverables including account service, creative, planning and studio operations for Kraft and SC Johnson. -
Interim Managing Director141 Worldwide Jan 2000 - Sep 2002UsLed the Chicago office during transition into larger Cordiant holding company. Oversaw all agency operations and client development. -
Principal, Vice President, Client ServiceDavidson Marketing Dec 1991 - Dec 1999Oversaw all aspects of client service for all agency accounts including Microsoft, Kimberly-Clark, Kraft, Jim Beam, Campbell’s, Oscar Mayer, Discover Card, Ameritech, Dr. Pepper 7-Up, Motorola and Polaroid. Served as agency lead and directly supervised the daily operations of Kellogg.
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Management SupervisorDavidson Marketing Nov 1988 - Dec 1991Managed agency deliverables and account personnel for all CPG clients including Quaker, Kellogg, Heinz Pet Products, Swift-Eckrich and Keebler.
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Director Of MarketingJacobs Suchard/Brach Inc. Sep 1986 - Oct 1988Directed all marketing activities for non-chocolate and seasonal candy products.
Shireen Moore Skills
Shireen Moore Education Details
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University Of Illinois Urbana-ChampaignBusiness -
Benedictine UniversityMarketing
Frequently Asked Questions about Shireen Moore
What company does Shireen Moore work for?
Shireen Moore works for Moore Marketing Consulting
What is Shireen Moore's role at the current company?
Shireen Moore's current role is Marketing Consultant.
What is Shireen Moore's email address?
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What is Shireen Moore's direct phone number?
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What schools did Shireen Moore attend?
Shireen Moore attended University Of Illinois Urbana-Champaign, Benedictine University.
What skills is Shireen Moore known for?
Shireen Moore has skills like Integrated Marketing, Advertising, Marketing Strategy, Strategy, Relationship Marketing, Marketing, Creative Direction, Shopper Marketing, Management, Leadership, Crm, Marketing Communications.
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