Shireen Smith (Nee Behzadi) Email and Phone Number
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As the CEO of Azrights International, I support clients to protect and leverage their intellectual property (IP) assets, especially their trademarks, in the global marketplace. I also help clients to create their brand identity drawing on my two mini-MBA trainings in Marketing and Brand Management. .I have over 25 years of experience as an IP lawyer working for international businesses and law firms.I host the #BrandTuned Podcast π’ and provide training in IP, and business design. I've written three books on these topics, and hold a Masters' degree in IP.My mission is to empower entrepreneurs and business owners to create and build distinctive brands that are easier to protect and register, and that accelerate value from their IP. I combine my legal and marketing expertise with a holistic and IP-led approach to branding, that addresses both the protection and the productization of IP. I'm passionate about sharing my knowledge and experience with my audience, and I'm always looking for new ways to connect and collaborate with other experts and practitioners in the field of branding and IP. If you're interested in learning more about how IP can enhance your brand and business, please reach out to me at shireensmith@azrights.com.
Azrights International Ltd
View- Website:
- azrights.com
- Employees:
- 7
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CeoAzrights International Ltd Apr 2012 - PresentLondon, And Hastings United KingdomAzrights International Ltd replaced what had been Azrights Solicitors, a regulated Intellectual Property law firm founded in 2005 when that entity closed in 2020. New rules introduced by the Solicitors Regulatory Authority enabled Azrights International Ltd to offer most of the legal services work that Azrights Solicitors had previously carried out. Azrights International focuses on trademarks, working for clients with portfolios of brands to protect, often involving international⦠Show more Azrights International Ltd replaced what had been Azrights Solicitors, a regulated Intellectual Property law firm founded in 2005 when that entity closed in 2020. New rules introduced by the Solicitors Regulatory Authority enabled Azrights International Ltd to offer most of the legal services work that Azrights Solicitors had previously carried out. Azrights International focuses on trademarks, working for clients with portfolios of brands to protect, often involving international protection. Its specialist area is brand related legal services, including brand protection and IP audits. Its clients are predominantly international businesses and brand identity designers and agencies. Azrights also owns Brand Tuned which provides training in branding and identity for businesses and branding agencies. Brand Tuned also supports business owners, branding agencies and creatives to scale and differentiate their businessses. Show less
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Podcast HostBrand Tuned May 2020 - PresentHastings, England, United KingdomThe podcast explores the 'what and why' of branding. It's for designers, founders, marketers, lawyers and business advisers in search of ideas to create and build a brand that's well positioned, and distinctive. It's hosted by Shireen Smith, lawyer, marketer, author and business owner. -
Creator ManagerBrand Tuned Jan 2020 - PresentHastings East SussexBrand Tuned provides training courses in branding. A characteristic of the Brand Tuned Accreditation program is its focus on identity, intellectual property marketing and distinctiveness. The training program develops and progresses the ideas outlined in the Brand Tuned book which was published in September 2021. Further courses are in the pipeline.
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Principal SolicitorAzrights Solicitors Mar 2005 - Mar 2020London, England, United Kingdom
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PrincipalAzrights Solicitors Mar 2005 - Mar 2020London, England, United KingdomIntellectual property law firm regulated by the Solicitors Regulation Authority.
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SolicitorEversheds And Various Other Organisations Jan 1998 - Jan 2005London, England, United KingdomLegal Consultant at various organisations including nearly a year in the IP department at Eversheds, the international law firm.
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Solicitor, In House LawyerReuters 1987 - 1992London, United KingdomI first began to do intellectual property work when I obtained a job as an in house lawyer at Reuters. The day to day work involved general commercial law, and contracts although for a while I also focused on employment law. As the business operated in the Media/IT sector, much of the work comprised IP, technology, IT and copyright related work. I was also exposed to telecommunications and EU competition law issues. -
SolicitorCoopers & Lybrand 1985 - 1987London, United KingdomI was one of the first solicitors employed by Coopers at a time when they were interested in doing more legal work, especially employment law. I specialised in employment law (particularly redundancy programs), and employee tax issues, including share option schemes.
Shireen Smith (Nee Behzadi) Skills
Shireen Smith (Nee Behzadi) Education Details
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Intellectual Property Law -
Marketing -
Brand Management
Frequently Asked Questions about Shireen Smith (Nee Behzadi)
What company does Shireen Smith (Nee Behzadi) work for?
Shireen Smith (Nee Behzadi) works for Azrights International Ltd
What is Shireen Smith (Nee Behzadi)'s role at the current company?
Shireen Smith (Nee Behzadi)'s current role is I'm a Brand Lawyer Accelerating Value From Intellectual Property IP) π. I Register Trademarks Internationally And Design Brands That Stand Out & Are Easier to Protect..
What is Shireen Smith (Nee Behzadi)'s email address?
Shireen Smith (Nee Behzadi)'s email address is sh****@****nds.com
What is Shireen Smith (Nee Behzadi)'s direct phone number?
Shireen Smith (Nee Behzadi)'s direct phone number is +4420770*****
What schools did Shireen Smith (Nee Behzadi) attend?
Shireen Smith (Nee Behzadi) attended Queen Mary University Of London, Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, University Of East Anglia.
What are some of Shireen Smith (Nee Behzadi)'s interests?
Shireen Smith (Nee Behzadi) has interest in Branding And Trade Marks, Social Networking, Technology And The Law, Domain Names, Start Up Business, Patents, The Internet, The Future Of Legal Practice.
What skills is Shireen Smith (Nee Behzadi) known for?
Shireen Smith (Nee Behzadi) has skills like Intellectual Property, Trademarks, Copyright Law, Legal Advice, Patents, Licensing, Patent Litigation, Commercial Litigation, Privacy Law, Trade Secrets, Cyberlaw, Start Ups.
Who are Shireen Smith (Nee Behzadi)'s colleagues?
Shireen Smith (Nee Behzadi)'s colleagues are Nick Thomas, Paul Smith, Maged Hussam.
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