Shire Lyon work email
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🌟 Welcome to my LinkedIn profile! I'm Shire Lyon, the driving force behind Shire Lyon Ads.🔹 Background & Experience:With a firm foundation in the medical industry and enriched by extensive certifications, including a Bachelor of Science from Southern Connecticut State University and specialized certificates in web design and medical transcription, my career journey took a pivotal turn from healthcare to the dynamic realms of marketing and communications.At the heart of my professional evolution has been a profound passion for writing and digital marketing—fields where I could leverage my industry knowledge creatively and effectively. As the owner and visionary of Shire Lyon Ads, my daily mission is to architect digital strategies that empower companies to scale, innovate, and capture market excellence through compelling content and paid media brilliance.🔹 Current Focus:I dedicate my profound expertise in digital marketing, SEO, and SEM to elevate businesses in the digital space. My agency specializes in everything from intricate web design to strategic social media marketing, ensuring personalized and result-oriented solutions.🔹 At Shire Lyon Ads:We are not just a digital marketing agency; we're growth partners for businesses ready to make a significant online impact. From crafting bespoke marketing strategies to executing data-driven paid ad campaigns, we thrive on challenges that foster business growth and enhance digital visibility.🔹 Results: I've helped scale an e-commerce business from about $900,000 in average monthly sales to $1.3 million in average monthly sales. I've also helped other clients increase their conversion rates by 30% or more.🔹 Volunteering & Community Service:Beyond my professional life, I am deeply committed to giving back to the community and the environment.🔹 Let’s Connect:I'm always excited to connect with like-minded professionals, explore new avenues of collaboration, and discuss how digital strategies can launch businesses to new heights. Feel free to send a message or connect to delve into potential synergies!🌐 Shire Lyon Ads - https://shirelyon.com📩 Looking forward to talking about how we can thrive together in this digital age!
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OwnerShire Lyon Ads Jun 2017 - PresentBranford, Ct, Us🚀 In the fast-paced world of digital marketing, I wear multiple hats to ensure our clients not only stay ahead of the curve but lead the pack. 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐠𝐥𝐢𝐦𝐩𝐬𝐞 𝐢𝐧𝐭𝐨 𝐦𝐲 𝐝𝐚𝐢𝐥𝐲 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞𝐬:🔹Cultivating fruitful relationships through strategic prospecting, ensuring our clients feel valued and understood every step of the way.🔹Advising on cutting-edge social media and digital marketing strategies, tailoring campaigns that resonate and engage. 🔹Diving deep into audits of Facebook and Google Ads accounts to unearth insights and ensure peak performance across all campaigns.🔹E-commerce & Lead Gen Strategist: Designing bespoke strategies for a diverse portfolio that includes everything from beauty brands to local businesses, ensuring they shine online.🔹Team Leader & Mentor: Guiding a brilliant team specializing in PPC, copywriting, and graphic design, fostering a culture of innovation and excellence. -
Paid Listing (Ppc) ConsultantEvisionsem International Jun 2019 - PresentBranford, Connecticut, Us𝐊𝐞𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:🔹Optimize and maintain PPC accounts.🔹Create PPC strategies for accounts under management.🔹Audit existing accounts to find areas for improvement.🔹Design audit documents and presentations.𝐑𝐞𝐬𝐮𝐥𝐭𝐬:🔹Decreased cost per acquisition by 20 - 40%🔹Improved overall conversions by 75+% -
Fractional CmoLiberty Aid Academy Jul 2021 - PresentOsprey, Florida, UsDevise marketing strategy, and advise on content for marketing channels. Assist in expanding active social channels and paid marketing opportunities. Manage paid search and paid social campaigns. Aid in the creation of email marketing campaigns and review email marketing content. -
Ppc And Paid Social ConsultantAccelerated Media Group Jun 2020 - Dec 2020Lawrenceville, Georgia, Us𝐊𝐞𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:🔹Audit Facebook Ads and Google Ads accounts.🔹Manage and maintain Google Ads and Facebook Ads accounts.🔹Generate paid social media ads strategies🔹Create strategies for e-commerce businesses.🔹Plan strategies to optimize and grow Google Ads accounts.🔹Review potential clients and develop potential strategies for growth and success. -
Team Lead And Paid Search Account DirectorPpc Guardian Nov 2015 - Jun 2020𝐊𝐞𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:🔹Managed about 24 accounts, including KPI reporting, performance reviews, and strategy recommendations🔹Evaluated, researched, and executed digital strategies based on internal and external performance goals🔹Managed PPC accounts and implementation, analyzing metrics to ensure maximum return and client satisfaction - more than $200,000 in monthly ad spend🔹 Assisted in the development and launch of our new website.🔹 Launched the company blog.𝐑𝐞𝐬𝐮𝐥𝐭𝐬🔹Brought a client from an ad spend of about $13,000 a month to about $180,000 a month in the past 3 years.🔹Improved a client's conversion rate by 80%
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Staff Writer, La Cuisine Section.The Fashion Globe Apr 2014 - Feb 2019Brainstorm story ideas. Interview content sources. Create innovative and eye-catching articles.
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Content WriterNational Positions Mar 2015 - Nov 2018Westlake Village, Ca, UsGenerated specialized content for a variety of paid and unpaid channels, such as infographics, long-form articles, blog posts, and company websites; increased traffic through creative copywriting. Gained insights and honed skills for niche clients and their needs, including business solutions, mortgage and finance, medical, construction and remodeling, technology, and automotive. -
Content Writer And Editor, Project Manager And Business DevelopmentHop Online Ltd. Dec 2014 - Nov 2018Sofia, Sofia, BgSupervised accounts and project development, working cross-functionally to create, test, and track content. Oversaw account marketing. Generating and strategizing content for AdWords, blog, and landing page development. Oversaw and edited the work of other content writers. Blog post content included surety bonds, medical education, and jewelry.Performed consultative sales and client development; fostering new client relationships and account retention through pitch presentations, project proposal development, and alignment of performance expectations with client’s key target goals. Acted as liaison between clients, agencies, and internal teams, ensuring business objectives were on schedule and within budget. -
Ppc Marketing SpecialistBasement Systems, Inc. Mar 2015 - Nov 2015Seymour, Connecticut, UsAdvised Account Managers on vertical and geographical marketing tactics. Evaluated and redesigned landing pages/websites, leading to increased revenue and traffic; tracked and reported technical criterion, including keyword research, PPC/SEM profitability, and competitive analysis. Managed the workflow process of PPC/SEM strategies, evaluated and developed improved tracking metrics for report generation; presented campaign status data and opportunities for revenue growth. Streamlined marketing campaigns through account auditing, including keyword list updates, segmented marketing targets, interdepartmental collaboration, and effective client communication. -
Sem And Social Media Manager, Internet Marketing SpecialistTown Fair Tire May 2014 - Mar 2015East Haven, Connecticut, Us𝐊𝐞𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:🔹Spotlighted in the Google Partners North America Community.🔹Created content and managed paid search campaigns for various platforms, including AdWords, Yahoo!, Bing, and Yelp, tailoring design to optimize response and traffic.🔹Recommended website and marketing strategies to complement PPC advertising🔹Executed account deliverables, utilizing keyword management, bidding strategies, and Google Analytics to determine and critically modify channel spending across several media to decrease CPC rates by over 5%. 🔹Implemented testing strategies, SEM trends research, and analysis of program tracking techniques in paid search campaigns to hit target CPC and click-through goals. 🔹Utilized key metrics analysis, including user experience testing, in the development and creation of online media, including website design and social and display advertising.🔹Investigated, evaluated, and improved SEO both creatively and technically through blog reading, forum posting, and employment of Webmaster Tools and Moz. Supervised the work of SEO/Content Writer.🔹Cultivated relationships with key search engine representatives and interdepartmental leads, as well as organized and supervised internship program. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:🔹Supervise an approximately $2 million Google AdWords budget.🔹Brought Google Search Ads from CPC of $1.08 to $0.87.🔹Decreased cost per click by more than 5% -
Assistant Advanced Marketing Package ManagerMcgraw Realtors Feb 2014 - May 2014Assistant Advanced Marketing Package Manager charged with servicing the marketing needs of approximately 400 Realtors. Design custom brochures and flyers for individual Realtor listings. Form standard marketing brochures employing a brochure automation system. Develop scodix layers for brochures. Create copy for listings in the form of captions and descriptions. Generate banners for ads, logos, and other artistic projects on an as-needed basis. Assist in the production of newspaper ads when required. Provide administrative support by maintaining records in marketing database. Train new marketing staff in the use of the marketing console. Email proofs and reminder correspondence as well as respond to all marketing inquiries and concerns via common marketing email account. Interact with outside vendor regarding brochure printing.o Produced training video with Camtasia Studio to instruct staff members on how to create traditional brochures.o Played an instrumental role in the implementation of the 2013 listing marketing plan and the 2014 redesign of the listing marketing plan.
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Marketing Support SpecialistMcgraw Realtors Dec 2012 - Feb 2014Marketing support specialist charged with servicing the marketing needs of approximately 400 Realtors. Design custom brochures and flyers for individual Realtor listings. Form standard marketing brochures employing a brochure automation system. Develop scodix layers for brochures. Create copy for listings in the form of captions and descriptions. Generate banners for ads, logos, and other artistic projects on an as-needed basis. Assist in the production of newspaper ads when required. Provide administrative support by maintaining records in marketing database. Train new marketing staff in the use of the marketing console. Email proofs and reminder correspondence as well as respond to all marketing inquiries and concerns via common marketing email account. Interact with outside vendor regarding brochure printing.o Produced training video with Camtasia Studio to instruct staff members on how to create traditional brochures.o Played an instrumental role in the implementation of the 2013 listing marketing plan and the 2014 redesign of the listing marketing plan.
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Freelance WriterUrban Tulsa Weekly Feb 2013 - Oct 2013UsResearch and write food reviews and feature articles. -
CtaHillcrest Hospital Sep 2011 - Dec 2012Assisted registered nurse in the care and recovery of surgical patients.
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Tier 3 Medical TranscriptionistM*Modal May 2011 - Oct 2012Franklin, Tn, UsMedical transcription and medical editor assigned to transcribe and edit acute care reports including H&P’s, Ops, and discharge summaries. Typed and proofread psychology notes, disability assessments, and social work notes. Looked up all unfamiliar medical terminology.Typed all reports with 98.9% accuracy. -
Certified Nursing AssistantSt. John'S Medical Center Jan 2011 - May 2011Nurse assistant on a general medical floor offering care under the direction of nurses. Fostered compassionate and healing environment for ill patients.*Promoted nurturing relationships with patients and patients’ families during a time of illness.
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Medical TranscriptionistQmedet Jun 2010 - Jan 2011Transcribed various medical reports including endocrinology, rheumatology, orthopedics and hematology/oncology reports.
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Qa SupervisorQmedet Apr 2008 - Jun 2010Managed a team of more than 20 transcriptionists. Coordinated transcriptionists' scheduled. Trained new hires. Organized accounts and account specifics. Performed QA or transcription reports. Maintained strict turnaround time.
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QaFocus Infomatics Apr 2007 - Apr 2008Proofread and reviewed documents transcribed by transcriptionists.
Shire Lyon Skills
Shire Lyon Education Details
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University Of Massachusetts LowellDigital/Multimedia And Information Resources Design -
Tulsa Technology CenterCna
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Career StepMedical Transcription
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Southern Connecticut State UniversityCommunication Spec Video Production
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Branford HighHigh School Diploma
Frequently Asked Questions about Shire Lyon
What company does Shire Lyon work for?
Shire Lyon works for Shire Lyon Ads
What is Shire Lyon's role at the current company?
Shire Lyon's current role is Owner of Shire Lyon Ads.
What is Shire Lyon's email address?
Shire Lyon's email address is sh****@****ail.com
What is Shire Lyon's direct phone number?
Shire Lyon's direct phone number is +191840*****
What schools did Shire Lyon attend?
Shire Lyon attended University Of Massachusetts Lowell, Tulsa Technology Center, Career Step, Southern Connecticut State University, Branford High.
What are some of Shire Lyon's interests?
Shire Lyon has interest in Writing, New Technology, Cooking, Learning, Social Media, Spending Time With My Family, Reading, Hiking, Biking, Arts And Crafts.
What skills is Shire Lyon known for?
Shire Lyon has skills like Social Media Marketing, Marketing, Online Marketing, Social Media, Google Adwords, Blogging, Google Analytics, Wordpress, Research, Advertising, Powerpoint, Proofreading.
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