Shiri Oberlender

Shiri Oberlender Email and Phone Number

Sr. Director, Marketing @ Upland Software
austin, texas, united states
Shiri Oberlender's Location
Houston, Texas, United States, United States
Shiri Oberlender's Contact Details

Shiri Oberlender personal email

n/a
About Shiri Oberlender

With over 20 years of experience in B2B marketing, I am a passionate Marketing leader dedicated to delivering exceptional brand experiences and measurable growth. My career has been defined by my ability to blend creativity with analytics, crafting campaigns that captivate audiences and deliver robust ROI.Responsible for the daily operational processes and procedures of the marketing team to deliver resultsCreate and write audience-specific email push campaigns to drive marketing-qualified lead-generation strategy. Build content-specific landing pages to appeal to target audiences and promote lead-form conversion via email and search engine engagement for sales pipeline.Monitored email campaign effectiveness using email automation software and CRM to track MQL and conducted A/B testing in email subject lines, copy, and CTA to optimize initial and follow-up messaging outreach.Execution, maintenance and continuous improvement of marketing programs, marketing automation and other technology that supports the marketing team Compiled and analyzed engagement data on existing email performance to ensure desired outcomesStrategize with marketing campaign managers to create, build and execute targeted vertical marketing campaignsAnalyze data to track and identify trends. Present the area for improvement and focus going forward.

Shiri Oberlender's Current Company Details
Upland Software

Upland Software

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Sr. Director, Marketing
austin, texas, united states
Website:
uplandsoftware.com
Employees:
786
Shiri Oberlender Work Experience Details
  • Upland Software
    Marketing Director
    Upland Software Aug 2020 - Present
    Houston, Texas, United States
    View
  • Upland Interfax
    Senior Sales Development Manager
    Upland Interfax Apr 2004 - Present
    Houston, Texas Area
    Responsible for the daily operational processes and procedures of the marketing team to deliver resultsCreate and write audience-specific email push campaigns to drive marketing-qualified lead-generation strategy. Build content-specific landing pages to appeal to target audiences and promote lead-form conversion via email and search engine engagement for sales pipeline.Monitor email campaign effectiveness using email automation software and CRM to track MQL and conducted A/B testing in email subject lines, copy, and CTA to optimize initial and follow-up messaging outreach.Execution, maintenance and continuous improvement of marketing programs, marketing automation and other technology that supports the marketing team Compiled and analyzed engagement data on existing email performance to ensure desired outcomesStrategize with marketing campaign managers to create, build and execute targeted vertical marketing campaignsAnalyze data to track and identify trends. Present the area for improvement and focus going forward.
    View
  • Marketech Corp
    Office Manager
    Marketech Corp
    View

Frequently Asked Questions about Shiri Oberlender

What company does Shiri Oberlender work for?

Shiri Oberlender works for Upland Software

What is Shiri Oberlender's role at the current company?

Shiri Oberlender's current role is Sr. Director, Marketing.

What is Shiri Oberlender's email address?

Shiri Oberlender's email address is sh****@****orp.com

What is Shiri Oberlender's direct phone number?

Shiri Oberlender's direct phone number is +171366*****

Who are Shiri Oberlender's colleagues?

Shiri Oberlender's colleagues are Kaleb Williams, Anh Phan, Mostafa Shaalan, Erika Tonhauser, Apeksha Sharma, Denis Francoeur, Sandy Raafat.

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