Shirin Etessam Email & Phone Number

San Francisco, California, Us

At Slay Agency, I lead a team of visionary creatives dedicated to transforming the way brands communicate, engage, and inspire. As the founder of this San Francisco-based creative communications and content marketing agency, I oversee the development and execution of innovative strategies that elevate brand visibility, create meaningful audience connections, and drive measurable business outcomes.Key Contributions:Strategic Leadership: Spearheaded the agency's growth from inception to a trusted partner for startups, nonprofits, and global corporations.Content & Brand Strategy: Designed and implemented comprehensive content marketing campaigns that delivered impactful storytelling and resonated with diverse audiences.Innovative Campaigns: Guided cross-functional teams to create award-winning campaigns, integrating data-driven insights with creative excellence.Client Success: Collaborated with industry-leading clients to align communication strategies with business goals, resulting in enhanced engagement and brand equity.Empowering Visionaries: Worked closely with founders, executives, and marketing leaders to transform ideas into powerful narratives that inspire action.At Slay, we are committed to harnessing creativity, strategy, and innovation to help our clients thrive in competitive landscapes.

San Francisco, California, Us

In 2009, I founded OML to address the lack of queer female representation in media. What began as a passion project to spotlight authentic storytelling has since evolved into a global platform and production powerhouse, driving visibility, connection, and empowerment for queer female communities worldwide.Key Ventures and Achievements:OML Television: A global hub for queer female content with over 1.1 million subscribers and more than 650 million views. OML Television curates inspiring, entertaining, and authentic stories from queer female creators, connecting audiences across the globe.OML Originals: Launched in 2020, this production arm elevates queer female voices through high-quality films and series. With standout projects like HEALED and I Saw What I Saw, OML Originals showcases the diversity and depth of the queer female experience, delivering powerful and impactful narratives.VENUS by OML: Launching in 2025, VENUS will create an inclusive, global village for lesbians, offering resources on social justice, finance, relationships, travel, and more. VENUS aims to fill a critical gap in the queer female space, fostering discovery, connection, and love.Strategic Partnerships and Advocacy:OML has proudly collaborated with leading organizations such as EQCA, NCLR, GLAAD, The Trevor Project, and HRC to advance representation, inclusion, and advocacy for LGBTQ+ communities.OML reflects my commitment to leveraging media and storytelling as tools for societal change, creating a world where representation inspires connection and impact.

Los Angeles, California, Us

Equality California (EQCA) is a 501(c)(4) non-profit organization that advocates for the rights of LGBTQ+ people in California. EQCA is the largest LGBT organization in the United States and the largest member of the Equality Federation.

The What Alliance is an invitation-only network + community where personal growth, professional excellence, and meaningful purpose converge to create a positive force for change. TWA members connect in a private ecosystem comprised of diverse, world-class leaders across industry and geography who are scaling for impact.

Boston, Ma, Us

I am a regular contributor to Forbes, where I write on topics at the intersection of thought leadership, human potential, and innovation. My articles explore transformative ideas and strategies that inspire action, spark creativity, and drive meaningful change

I am a regular contributor to Rolling Stone, where I write on topics at the intersection of thought leadership, human potential, and innovation. My articles explore transformative ideas and strategies that inspire action, spark creativity, and drive meaningful change

San Rafael, Ca, Us

Brought on to lead the rebranding and repositioning of the agency, transforming it into a competitive player in the creative industry. I spearheaded efforts to optimize and scale production, streamline operations, and elevate the agency’s content strategy to align with business objectives and client needs.Key Contributions:Strategic Rebranding: Successfully redefined the agency’s market position, enhancing its brand equity and recognition.Operational Leadership: Implemented new processes and infrastructure to improve efficiency and scalability, ensuring seamless execution across teams and projects.Content Oversight: Supervised and approved all creative content, productions, and budgets to ensure alignment with client goals and high-quality delivery.Team Leadership: Managed full-time staff, freelancers, and production personnel, cultivating a culture of collaboration and excellence.Business Development: Played a pivotal role in driving revenue growth by expanding client relationships, pitching innovative solutions, and identifying new market opportunities.During my tenure, I was instrumental in building a foundation for sustainable growth, aligning creative output with strategic goals, and positioning the agency for long-term success.

Built and led the production department from the ground up, driving innovation and scalability in content marketing for this e-commerce platform. Developed and executed strategies to align content production with business objectives, ensuring high-quality delivery and measurable impact.Key Contributions:Production Strategy and Infrastructure: Designed and implemented scalable processes, standards, and workflows to support the production of 60-70 high-quality videos monthly, positioning Joyus as a leader in video-driven e-commerce.Studio Development: Conceptualized, designed, and built the company’s production studio to streamline operations and elevate content quality.Cross-Functional Collaboration: Partnered closely with merchandising, marketing, product, and engineering teams to create content that drove sales conversions and enhanced user engagement.Conversion-Focused Programming: Set and maintained standards for content quality, aesthetics, and conversion, turning video views into measurable sales growth.Team Leadership: Managed the production team and talent pool, cultivating creativity, collaboration, and excellence.Growth Initiatives: Contributed to the company’s social media growth and mobile expansion through innovative content strategies and audience engagement.My leadership at Joyus helped transform content into a powerful driver of brand growth and sales, leveraging storytelling and strategy to create scalable success.

San Francisco, Ca, Us

Brought in to develop content and create a video channel for CBSi’s business network, BNET. Developed new programming and show formats. Built the BNET production team and played a vital role in business development, marketing and syndication of the channel.

Dayton, Ohio, Us

Created multiple 15 and 30 second spots. Collaborated with the creative director, account executives, animators, graphic designers and production staff to design, budget and deliver all videos.

San Rafael, California, Us

Wrote and produced two one-hour shows for Investigation Discovery (ID). Each show required extensive research, fact checking and interviews. Collaborated with the production team and network to produce two high quality action filled episodes.

San Rafael, Ca, Us

Produced multiple projects from high-end corporate videos to broadcast television.

Produced two seasons (2x13x39) of “Windshield America” a half hour show that featured ordinary people around the country doing extraordinary things. Hired and lead team of 8. Conceived and developed series content and format. Worked directly with Scripps to deliver all episodes on time and on budget.

London, Gb

Created and produced one season (39x30) of “Travel Gear” a half hour show about the latest and greatest travel gadgets; from small handheld devices to multi-million dollar yachts. Hired and lead team of 10.

New York, Us

Produced multiple one-hour specials. Owned each project end-to-end.

Burbank, California, Us

Executive Producer for The Bachelor XYZ (ABC Family). The Bachelor XYZ was a reformatted and reshot version of The Bachelor that included more behind the scenes insight into the bachelor, his close friends and family as the series was being shot. In charge of conception, staffing, execution and delivery of the series concurrently airing with The Bachelor.

Us

Produced numerous segments for TechTV shows; Fresh Gear, AudioFile and CyberCrrime